How to Build a Content-Centric Organization

How to Build a Content-Centric Organization

Download Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question: Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so...
Write Your Content With One Person In Mind #FindYourDoris

Write Your Content With One Person In Mind #FindYourDoris

Download Ann Handley, the author of the popular Book “Everybody Writes”, shared her journey of creating content in her backyard, also known as her website, during the Content Marketing World conference. Here is the background of her keynote: She wrote two books and is...
How To Make Your Content Marketing Org Structure Work

How To Make Your Content Marketing Org Structure Work

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I did a session on “How to Build a Global Content Marketing Team”...
Content Marketing and Apple Store Classes

Content Marketing and Apple Store Classes

Download In my last episode, I talked about a class I took on how to take better photos using my iPhone. I found a class through the Today at Apple website. Content as a sales enablement extension By going through that site and checking the various classes that Apple...
The Similarities Between Taking Photos and Content Marketing

The Similarities Between Taking Photos and Content Marketing

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Like everyone else, I take a lot of photos using my iPhone but I...