See Pam in Action
Online/Virtual Event Speaking
Online/Virtual Event Training
Why Event Planners and Corporate Clients LOve to Work With Pam
Professional Team: Guarantees a smooth-running event and a great working experience
Customized Content: Tailors her presentations to your event and addresses your challenges and agenda
Actionable Presentations: Creates how-to presentations that are sprinkled with humor and actionable tips
Experience: Fortune 100 senior marketing leader with 20 years of hands-on corporate experience
Digital Sales and Marketing Speaker for Online and In-Person Events
KeyNotE Topic Examples
Pam can speak about Content Marketing, Sales Enablement, Technology’s Impact on Sales and Marketing, Future Trends, Organization Collaboration and more. Contact her to talk about your on-site or virtual event speaking needs.
5 Hot Trends in Digital Marketing And How They Impact You (5 FUTURE TRENDS YOU CAN'T IGNORE)
HOW AI IS ALREADY IMPACTING EVERY STAGE OF the BUYER's Journey
THINK BIG AND SMALL: MARTECH AND SALES TECHNOLOGY IN DIGITAL MARKETING
HUMANS VS. MACHINES: Are SALES AND MARKETING DOOMED?
Workshop Topic Examples
Pam also leads and facilitates corporate strategy retreats, annual planning days and works with various international teams to drive consensus and develop common goals. She also tailors content marketing, sales enablement, account-based marketing, organizational planning and communications workshops to meet your needs for on-site and virtual events. Brainstorm with her. It’s free!
HOW TO CREATE A GLOBAL CONTENT MARKETING STRATEGY (7 EASY STEPS TO CREATE YOUR GLOBAL CONTENT PLAN)
SOCIAL SELLING: MAKE THE MOST OUT OF LINKEDIN
HOW TO LEVERAGE EXISTING MARKETING PROGRAMS AND CONTENT TO ENABLE YOUR SALES TEAM
Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration, marketing’s role needs to be expanded to:
- Identify digital marketing elements that can be part of the sales discussion
- Brainstorm specific marketing programs that can aid sales negotiations
- Integrate sales and marketing tools through account-based marketing
Technology offers unique sales enablement opportunities to various digital marketing programs. During this workshop, Pam Didner will show you how to identify and incorporate these sales enablement opportunities into your marketing campaigns and elements. She will also share creative ways to help you expand your sales support efforts.
After the workshop, you will be able to:
- Evaluate your digital marketing channels with sales enablement in mind
- Create a list of questions to drive brainstorming with sales teams
- Understand the collaboration process needed to drive account-based marketing (ABM)
7 Key Elements to Incorporate Into Your Annual Marketing Plan
If you already have a marketing plan template, GREAT! If you don’t, well, it’s the time to create one.
There are some critical elements that should be included in the marketing plan. Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer, will explain why these elements are vital.
If you have an existing template, you can compare Pam’s recommendations with your current template and determine if it’s necessary to refine it. If you don’t have one, you can come to this session, take the template and customize it to fit your company’s needs.
Bonus: the planning template Pam created will also help you think strategically.
After this session, you’ll be able to:
- Identify the objectives and the audience for your marketing plan
- Determine the elements to include in your marketing plan
- Create a revised template for your plan to better align with your team
HOW TO INTEGRATE CONTENT TECHNOLOGY WITH YOUR CUSTOMER JOURNEY
Many companies create customer journeys based on their marketing outreach process, personas, or industry segments. Technology requirements or content needs are rarely mentioned as part of the journey. This creates a technology gap that provides a loophole to allow different teams to source different technologies based on their needs. Essentially, this creates complications for marketers who use technology and different platforms to do their jobs.
In this workshop, Pam Didner will share how to understand the overall customer journey of your company and drive discussions with different teams to align on technologies.
After the workshop, you’ll learn how to:
- Map technology to customer journeys – As Is
- Work with different team members to understand technology needs
- Map technology needs to customer journeys – To Be
- Drive discussion with management
- Create a technology-centric customer journey
How to Create a Messaging Framework that Resonates
Plan and implement Account-Based Marketing in 7 Easy Steps
In addition to passing qualified leads to their sales teams, many marketers also collaborate with sales to win strategic accounts. Marketers create highly customized outreach programs to complement sales’ engagements.
During this session, Pam Didner will discuss the pros and cons of several approaches that support sales enablement for ABM programs. She will also share case studies and best practices around strategic planning, message crafting and personalized content to campaign execution.
Key takeaways include:
- The ability to convert account-based insights to marketing outreach
- How to leverage content more effectively between sales and marketing
- Different approaches to personalize and customize content for sales
- How to ensure sales is using the right content for target accounts
- Ideas to further improve the collaboration of sales and marketing
How Marketers Can Support Sales When They Can't Visit Their Customers
OK, what wants 2020 to be over? It has certainly been a frustrating year (to say the least) for many of us. Everything we are familiar with is eerily unfamiliar.
We are constrained by social distancing and regulatory rules to minimize the spread of the virus. Our sales team, so used to travel to see their customers maintain the relationships, can no longer do that. Selling and prospecting is harder than ever.
Yet, this is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of you use various digital tools to communicate with prospects already. Why don’t you share the learning and knowledge? There are some marketing elements that can also be extended to help our sales team. In this dire time, we need to stay close with our sales team and help them out through the sales stages. The alignment is more critical than ever.
Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer, will cover what marketing needs to change or what you can do to help sales change? #winwin
In this session, you’ll learn to:
- Understand sales team’s pain points of selling and communicating online
- Discover your current sales team’s immediate needs
- Identify existing marketing elements to enable them
Event and Conference Speaker
Upcoming Events For Pam
Private Client Sales Meeting Keynote
Private Client Marketing Planning Keynote
B2B Marketing Exchange Session
B2B Marketing Martech Conference Keynote
Past CONFERENCE Appearances
LinkedIn Content Marketing Workshop
UL Marketing Summit
Content Tech Summit
B2B Marketing Exchange
3M Content Marketing Summit
Ankara Brand Festival
B2B Multi-Channel Conference
Best of Content Conference
Cisco Marketing Velocity
Content Marketing World
Content to Conversion
Custom Content Council
Digital Content Strategies Conference
Digital Marketing Mix and Metrics Conference
eBay Content Applied Strategy
Frost Sullivan Marketing World
Information Development World
Integrated Marketing Summit
Intelligent Content Conference
Marketing Prof B2B Forum
OnLine Marketing Summit
Social Media Marketing World
The Content Strategy Conference