In this cutting-edge keynote, Pam Didner delves into the transformative power of Artificial Intelligence (AI) in modern marketing practices, particularly in the era of GPT technology. Discover how AI is reshaping marketing strategies, enabling personalized customer experiences, and driving unprecedented growth opportunities for businesses in the digital age.

Audiences Will Learn:

• The role of AI, specifically GPT technology, in revolutionizing modern marketing practices and enhancing customer engagement.
• How to leverage AI-powered tools and automation to streamline marketing operations, optimize campaigns, and drive data-driven decision-making.
• Strategies for integrating AI into marketing initiatives to unlock new levels of efficiency, innovation, and success in the digital landscape.

Who’s this for?

Marketing professionals, digital marketers, AI enthusiasts, and business leaders eager to explore the transformative potential of AI in marketing, harness the power of GPT technology, and navigate the evolving marketing landscape with innovation and insight.

In this insightful keynote, Pam Didner shares invaluable insights on navigating the ever-evolving digital marketing landscape. Explore key trends, emerging technologies, and transformative strategies to stay ahead in the digital age, drive innovation, and adapt to the dynamic shifts in consumer behavior and market demands.

Audiences Will Learn:

• How to identify and leverage emerging digital marketing trends and technologies to enhance brand visibility and engagement.
• Strategies for implementing agile marketing tactics to adapt to rapid changes in consumer preferences and market dynamics.
• The importance of cultivating a culture of innovation and continuous learning to drive digital transformation and maintain competitiveness in a dynamic marketplace.

Who’s This For?

Marketing professionals, digital marketers, business leaders, and organizations seeking to proactively navigate and thrive amidst the ongoing evolution of the digital marketing landscape.

Pam Didner explores the transformative potential of aligning sales and marketing strategies for unprecedented business growth. Discover actionable insights and practical techniques that will empower your organization to harmonize these critical functions and drive success in a competitive market landscape.

Audiences Will Learn:

• The strategic importance of aligning sales and marketing for enhanced customer engagement and increased conversions.
• Practical approaches to foster collaboration and communication between sales and marketing teams for seamless integration.
• Strategies to leverage aligned sales and marketing efforts for sustainable growth and maximum business impact.

Who’s This For?

Business leaders, marketing professionals, sales teams, and executives seeking to optimize their business performance by effectively uniting sales and marketing efforts.

Pam Didner guides you through the intricate world of global brand expansion. In this keynote, you will explore the art of crafting a brand presence that transcends geographical boundaries and resonates with diverse markets. Uncover innovative strategies and actionable insights to authentically connect with international audiences, amplify brand visibility, and foster impactful relationships in an interconnected global landscape.

Audiences Will Learn:

• Embracing cultural nuances and market dynamics to tailor marketing strategies for maximum resonance in diverse regions.
• Utilizing cutting-edge digital platforms and inventive tools to effectively engage and captivate global audiences.
• Developing a comprehensive global marketing blueprint that integrates brand messaging and establishes deep connections with audiences worldwide.

Who’s This For?

Marketing professionals, brand managers, and businesses seeking to expand their global footprint, establish a robust brand presence across varied cultural terrains, and drive lasting impact in an increasingly interconnected world.

If you already have a marketing plan template, GREAT! If you don’t, well, now is the time to create one. Pam will show you how. Attend this workshop and score a planning template you can customize to fit your company’s needs, or use it to refine your existing plan. So easy!

Content marketing is challenging enough for one country. But what if you want to scale your content marketing efforts across the world? It can be overwhelming and extremely difficult to get started. In her popular book, Global Content Marketing, Pam Didner shows marketing teams how to scale content globally (from a client’s perspective) with a proven process and framework.

• Plan: Set up strategy before execution
• Produce: Create content that matters
• Promote: Distribute content in the digital era
• Perfect: Measure and optimize to drive maximum impact

She’ll also provide examples and best practices so you can further connect the dots.

In this session, attendees will:

• Create a scalable global content marketing plan and learn the dos and don’ts of scaling content internationally
• Implement collaboration and a solid communications process between headquarters and regions
• Draw ideas from case studies and best practices
• Learn how to localize and translate for repurposing, repackaging, and reusing (RRR) your content

After this session, you’ll be able to:

• Apply Pam’s planning template to your business and strategy
• Identify the objectives and audience for your marketing plan
• Determine the elements to include in your marketing plan
• Create a revised template for your plan to better align with your team

A Go-to-Marketing (GTM) plan can be complicated and covers many facets. This workshop delves into the critical components of GTM planning, equipping you with the knowledge and templates to assemble a plan, align the team, and maximize the odds of success. 

After the workshop, you will accomplish the following learning objectives:

• Define GTM and its components: Determine the GTM definition to scope your marketing plan with critical details. 
• Craft your product messaging: Know your products and the differentiators against your competitors. 
• Create target marketing outreach: Maximize your marketing channels with relevant content to create a seamless customer experience.
• Enable your sales team: Train and onboard your sales team about the new products. They are ready to sell when you launch your go-to market. #winwin
• Put a team and plan together: It takes a village to strategize and implement your vision. Bring relevant team members together and have a plan to share.

Whether you’re a startup or an established B2B company, this workshop guides you through crafting and executing your GTM plan that management and executives can rally behind. 

“How much budget do I have to run campaigns?” and “How do we position our products and services?” might be the two most asked questions by your marketing team. Wouldn’t it be great to apply a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams?

After this session, you will be able to:

• Decode product features and benefits to execute a successful framework
• Comprehend the benefits of a messaging framework
• Understand the steps needed to create value propositions
• Map product features and benefits to customers’ pain points and challenges

• Assess Your Workflow: Learn how to evaluate your existing marketing processes to identify areas where AI tools can be effectively integrated, enabling you to streamline operations and maximize efficiency.
• Actionable AI Examples: Explore AI tools and solutions specifically tailored to enhance your demand generation outreach.
• Do’s and Don’ts: Grasp know-how to optimize AI, while mitigating potential pitfalls.

Supporting sales as a marketer is hard. You need to have a game plan when you work closely with sales. In this session, Pam will talk about the steps you need to take to create a solid plan and look like a rock star in front of your sales teams.

After the session, you will be able to:

• Understand the concept of “plan for the plan”
• Comprehend key elements to be included in your plan
• Set up review sessions to get buy-in from management staff and executives

Communicating marketing’s value to executives can be a daunting task, especially with the abundance of campaign results and fragmented metrics across various channels. So, how do we consolidate all the metrics into something simple? What are two or three metrics that executives really care about? How can we show the connections between marketing tactics and these metrics?

In this session, Pam Didner, a B2B Marketing Consultant, Speaker, and Podcaster, will lead you through consolidating metrics into actionable insights that resonate with executives. Learn how to directly correlate top-of-funnel metrics to sales impact and effectively communicate marketing’s contribution to organizational success.

After the session, you’ll be able to:

• Leads matter: Learn how to track and analyze lead conversion rates to gauge the effectiveness of your marketing campaigns in converting prospects into customers.
• Marketing budget matter: Explore techniques for calculating and monitoring customer acquisition costs to ensure efficient budget and resource allocation.
• Back-end integration matter: Understand how data flows from marketing automation to CRM. What happens in the back-end enables tracking on the front-end.

Understanding the content needs of sales and marketing is pivotal for successful Go-To-Market (GTM) planning in today’s competitive landscape. But how do you effectively collaborate with your GTM marketing, sales, and product teams? How can you ensure clear communication and position yourself as an indispensable subject matter expert in GTM planning?

Join Pam Didner, B2B Marketing Consultant, Speaker, and Author, in this session, as she delves into the complexities of GTM alongside your content strategy. She’ll explore strategies to align your content efforts with GTM objectives, driving maximum impact. From identifying audience needs to optimizing content distribution channels, she’ll offer practical insights to elevate your GTM approach through content excellence.

After this workshop, you will be able to comprehend:

• Audience-Centric Content vs Sales-Centric Content: Learn how to differentiate audience-centric vs. sales-centric content and strike a balance between the two.
• Channel Optimization Techniques: Explore solutions for optimizing content distribution channels, including social media, email marketing, SEO to amplify content impact and reach.
• Content ROI: Harness the power of data analytics and performance metrics to showcase your value-add as part of the GTM dashboard report out.