With a rapidly evolving marketing landscape, success hinges on harnessing the synergies of Martech, intentional marketing, and artificial intelligence (AI). This keynote will guide you through the transformation of marketing, emphasizing collaboration, data-driven insights, and cutting-edge AI applications. We’ll explore how these components are essential for not only surviving but thriving in the digital age of marketing.

Audience Takeaways:

• Break Down Silos for Holistic Marketing: Siloed marketing channels are a thing of the past. Understand the importance of breaking down these barriers and fostering cross-functional collaboration to create a seamless and consistent customer experience.
• Martech Mastery for Data-Driven Decisions: Dive deep into your Martech stack to uncover valuable insights about channel performance, visitor behavior, and prospect intent. Learn how to leverage this data to make informed, data-driven decisions, as well as optimize your marketing efforts.
• Data Enrichment for Intentional Marketing: Explore the power of data enrichment to enhance your customer profiles. Discover how appending additional information can provide deeper insights into customer preferences, behaviors, and needs, enabling you to deliver more personalized marketing campaigns.
• AI’s Role in Marketing: Gain an understanding of how artificial intelligence and machine learning can revolutionize your marketing strategies. Learn how AI-driven automation, predictive analytics, and personalization can help you engage with your audience on a whole new level.

By embracing these principles and integrating Martech, advanced data analytics, and AI into your marketing strategy, you’ll be well on your way to unlocking a competitive advantage that will keep you ahead in the ever-changing world of modern marketing.

Are you ready to transform your sales and marketing teams into a unified, highly efficient force? Join us as Pam Didner, Sales Enablement Consultant, guides you through the journey of integrating sales and marketing into a single, productive unit. 

In today’s digital landscape, the traditional boundaries between sales and marketing have blurred, making collaboration essential. Discover how to redefine your approach and establish a strong relationship between these two critical functions to drive demand, enhance training, and maximize your results.

Audience Takeaways:

• Recognize the Blurred Lines: Understand how digital transformation has blurred the lines between sales and marketing, causing overlaps and missed opportunities. Acknowledge the need for a new approach to align these functions effectively.
• Expanded Marketing Role: Learn how marketing’s role must evolve beyond traditional brand awareness to encompass elements that are crucial to the sales process. Identify marketing programs that directly contribute to the success of sales.
• Educate and Collaborate: Realize the importance of educating the sales team about key marketing initiatives and technologies. Discover how collaboration is essential for driving successful sales negotiations.
• Building Strong Relationships: Follow a step-by-step plan to establish a robust relationship between sales and marketing. Understand your current processes and challenges. Improve collaborative efforts to implement key initiatives between sales and marketing.
• Leverage Technology and Adapt: Embrace sales tech and MarTech tools that facilitate communication and collaboration between sales and marketing. Be prepared to adjust priorities and allocate budgets effectively to support this transformation and achieve better results.

By embracing these insights and taking actionable steps, you can bridge the gap between sales and marketing, boost collaboration, and create a more effective sales enablement plan that drives revenue and growth for your organization.

The world of technology is constantly advancing, and clients are becoming more discerning, making B2B marketing an ever more demanding field. To excel and thrive, B2B marketers must have the ability to adapt quickly, be flexible, and stay ahead of the curve.

In this thought-provoking presentation, Pam Didner combines her deep expertise with a touch of humor to unveil the game-changing trends that will shape the B2B marketing strategies of tomorrow. 

Drawing on her extensive industry knowledge and global perspective, she offers invaluable insights into the forces reshaping the marketing landscape.

Audience Takeaways:

• Unveiling Game-Changing Trends: Pam Didner will unveil the top 3 (or 5) trends that are set to disrupt B2B marketing as we know it. From emerging technologies to shifting consumer behaviors, she provides an insider’s view of what’s on the horizon.
• Future-Proofing Your Strategy: Learn how to future-proof your B2B marketing strategy by harnessing the power of these trends. Pam will share practical strategies and real-world examples that demonstrate how to adapt and innovate to stay ahead in a competitive market.
• Content Consumption Evolution: Discover how we consume content, as well as its profound implications for marketers. Pam will provide concrete guidance on how to revamp your content creation and distribution methods to resonate with modern audiences.

By the end of this engaging keynote, you will leave with a deeper understanding of the trends that will define the future of B2B marketing and actionable insights on how to navigate these changes successfully. 

Join Pam Didner on a journey into the exciting world of tomorrow’s B2B marketing and learn how to ride the wave of emerging trends to achieve marketing excellence.

Staying ahead of the curve in the marketing landscape is no longer just a choice, but a must due to its rapid evolution. Discover the dynamic interplay between human expertise and artificial intelligence and how it’s reshaping the way marketing professionals operate. 

Pam will delve into five innovative approaches that leverage AI tools, including ChatGPT, to enhance various facets of marketing, from content creation and customer engagement to data analysis and campaign optimization.

Audience Takeaways:

• Recognize Your Unique Expertise: Understand that you are an invaluable asset of your company. Your deep knowledge of your brand, products, and market positions you as an essential contributor. Identify your team’s strengths and areas for improvement to maximize productivity.
• Comprehend AI’s Capabilities and Limitations: Gain a comprehensive understanding of what AI can and cannot do. Harness the power of AI while being aware of its boundaries.
• Synergize Human and Artificial Intelligence: Align AI capabilities with your expertise to determine the most effective areas to integrate AI-powered tools and drive productivity.
• Establish Efficient Processes: Develop streamlined workflows and processes that leverage technology effectively. Embrace a trial-and-error approach to optimize AI integration.
• Embrace Change: In a constantly evolving digital landscape, change is the only constant. Learn how to adapt your priorities and allocate resources to support this transformation and achieve superior results.

Let’s continue to find ways to better ourselves and our marketing game. AI is always learning, and so should we.

In the past, product, sales, and marketing often found themselves at odds, pursuing different goals and priorities. Product teams don’t usually engage with sales or marketing until the products are almost done. 

However, in today’s digital era, pulling sales and marketing as part of product development is not just a nice-to-have; it’s a strategic imperative. 

A harmonious and symbiotic relationship between these three crucial departments is the linchpin for delivering a sellable and marketing product and creating a seamless and exceptional customer experience (CX) for both prospects and existing customers. #teamwork

Discover how a successful partnership between these three pillars of your organization can drive growth, enhance customer satisfaction, and optimize your overall business performance.

Audience Takeaways:

• Marketing’s Role in the Product and Sales Process: Learn how marketing elements and programs can seamlessly integrate with the product development and sales process to create a unified and compelling customer journey. Align marketing strategies to ensure that marketing supports product and sales in achieving their objectives.
• The Power of Account-Based Marketing (ABM): Explore the transformative potential of account-based marketing and how it can supercharge your sales efforts. Understand when and how to implement ABM effectively to target high-value accounts.
• Content Marketing Alignment: Recognize the pivotal moments when content marketing and sales need to be in perfect harmony. Learn content mapping techniques by working closely with your product team and aligning your content marketing strategies with the immediate needs and goals of your sales team.
• Mapping Content to Sales Stages: Gain insights into the art of content mapping, ensuring that your content is precisely aligned with each stage of the sales funnel. Maximize the impact of your content at every step of the customer journey.

In this keynote session, we’ll equip you with the knowledge and strategies to foster a cohesive and productive relationship among product,  sales, and marketing. 

Forging a path toward a united front in the pursuit of business goals and excellence.

If you already have a marketing plan template, GREAT! If you don’t, well, now is the time to create one. Pam will show you how. Attend this workshop and score a planning template you can customize to fit your company’s needs, or use it to refine your existing plan. So easy!

Content marketing is challenging enough for one country. But what if you want to scale your content marketing efforts across the world? It can be overwhelming and extremely difficult to get started. In her popular book, Global Content Marketing, Pam Didner shows marketing teams how to scale content globally (from a client’s perspective) with a proven process and framework.

• Plan: Set up strategy before execution
• Produce: Create content that matters
• Promote: Distribute content in the digital era
• Perfect: Measure and optimize to drive maximum impact

She’ll also provide examples and best practices so you can further connect the dots.

In this session, attendees will:

• Create a scalable global content marketing plan and learn the dos and don’ts of scaling content internationally
• Implement collaboration and a solid communications process between headquarters and regions
• Draw ideas from case studies and best practices
• Learn how to localize and translate for repurposing, repackaging, and reusing (RRR) your content

After this session, you’ll be able to:

• Apply Pam’s planning template to your business and strategy
• Identify the objectives and audience for your marketing plan
• Determine the elements to include in your marketing plan
• Create a revised template for your plan to better align with your team

A Go-to-Marketing (GTM) plan can be complicated and covers many facets. This workshop delves into the critical components of GTM planning, equipping you with the knowledge and templates to assemble a plan, align the team, and maximize the odds of success. 

After the workshop, you will accomplish the following learning objectives:

• Define GTM and its components: Determine the GTM definition to scope your marketing plan with critical details. 
• Craft your product messaging: Know your products and the differentiators against your competitors. 
• Create target marketing outreach: Maximize your marketing channels with relevant content to create a seamless customer experience.
• Enable your sales team: Train and onboard your sales team about the new products. They are ready to sell when you launch your go-to market. #winwin
• Put a team and plan together: It takes a village to strategize and implement your vision. Bring relevant team members together and have a plan to share.

Whether you’re a startup or an established B2B company, this workshop guides you through crafting and executing your GTM plan that management and executives can rally behind. 

“How much budget do I have to run campaigns?” and “How do we position our products and services?” might be the two most asked questions by your marketing team. Wouldn’t it be great to apply a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams?

After this session, you will be able to:

• Decode product features and benefits to execute a successful framework
• Comprehend the benefits of a messaging framework
• Understand the steps needed to create value propositions
• Map product features and benefits to customers’ pain points and challenges

• Think differently about your demand generation campaigns
• Collaborate with sales to further quantify your contribution
• Understand marketing technology’s (martech) impact on demand generation

Supporting sales as a marketer is hard. You need to have a game plan when you work closely with sales. In this session, Pam will talk about the steps you need to take to create a solid plan and look like a rock star in front of your sales teams.

After the session, you will be able to:

• Understand the concept of “plan for the plan”
• Comprehend key elements to be included in your plan
• Set up review sessions to get buy-in from management staff and executives

Work-From-Home (WFH) has created massive challenges for sales professionals who are used to frequent in-person customer visits. Remote work is here to stay, and that means leveraging digital resources to replace face-to-face engagements. Everyone knows that leveraging LinkedIn to prospect and research potential customers with ease is advantageous for both inside and outside sales teams, but how do you do it and do it well?

After the workshop, you’ll be able to jump on your mobile device and:

• Use tips and tricks in LinkedIn and Sales Navigator for both networking and prospecting
• Attract valuable new followers and connections by updating your profile from the perspective of your customer pain points
• Write both concise and effective InMail copy for outreach