Pam leaves your audience inspired

A renowned marketing strategist, author, and speaker who brings a wealth of knowledge and expertise to any event or conference. 

Deep Marketing Expertise: With 20+ years across various marketing roles, her deep expertise in marketing covers a wide range of topics, making her a versatile speaker who can address various aspects of the field.

Author of 3 Marketing Books: Pam Didner is the author of three books, “Global Content Marketing,” “Effective Sales Enablement,” and “The Modern AI Marketer.” She provides valuable insights into global marketing and sales enablement strategies.

Engaging and Dynamic Speaker: She has a talent for making complex marketing concepts easy to understand for audiences of all skill levels. Her presentations are not only informative but also entertaining, ensuring that attendees remain engaged throughout her talks.

Practical Insights and Takeaways: Pam Didner doesn’t just provide theoretical knowledge; she offers practical insights and actionable takeaways that attendees can apply immediately in their marketing roles. 

Armed with a decade of experience on stage and in the corporate world, Pam will invigorate your sales and marketing events.

Keynote Speaking Topics

Pam can speak about current and future tech trends and a wide array of B2B sales, marketing, and organizational management topics. Here is a short list of topics. Contact her for your topical needs. She can speak about a wide array of topics.

Unlocking the Competitive Advantage in Modern Marketing: The Power of Martech, Intentional Marketing, and AI

With a rapidly evolving marketing landscape, success hinges on harnessing the synergies of Martech, intentional marketing, and artificial intelligence (AI). This keynote will guide you through the transformation of marketing, emphasizing collaboration, data-driven insights, and cutting-edge AI applications. We’ll explore how these components are essential for not only surviving but thriving in the digital age of marketing.

Audience Takeaways:

  • Break Down Silos for Holistic Marketing: Siloed marketing channels are a thing of the past. Understand the importance of breaking down these barriers and fostering cross-functional collaboration to create a seamless and consistent customer experience.
  • Martech Mastery for Data-Driven Decisions: Dive deep into your Martech stack to uncover valuable insights about channel performance, visitor behavior, and prospect intent. Learn how to leverage this data to make informed, data-driven decisions, as well as optimize your marketing efforts.
  • Data Enrichment for Intentional Marketing: Explore the power of data enrichment to enhance your customer profiles. Discover how appending additional information can provide deeper insights into customer preferences, behaviors, and needs, enabling you to deliver more personalized marketing campaigns.
  • AI’s Role in Marketing: Gain an understanding of how artificial intelligence and machine learning can revolutionize your marketing strategies. Learn how AI-driven automation, predictive analytics, and personalization can help you engage with your audience on a whole new level.

By embracing these principles and integrating Martech, advanced data analytics, and AI into your marketing strategy, you’ll be well on your way to unlocking a competitive advantage that will keep you ahead in the ever-changing world of modern marketing.

A Unified Success: Bridging the Gap Between Sales and Marketing

Are you ready to transform your sales and marketing teams into a unified, highly efficient force? Join us as Pam Didner, Sales Enablement Consultant, guides you through the journey of integrating sales and marketing into a single, productive unit. 

In today’s digital landscape, the traditional boundaries between sales and marketing have blurred, making collaboration essential. Discover how to redefine your approach and establish a strong relationship between these two critical functions to drive demand, enhance training, and maximize your results.

Audience Takeaways:

  • Recognize the Blurred Lines: Understand how digital transformation has blurred the lines between sales and marketing, causing overlaps and missed opportunities. Acknowledge the need for a new approach to align these functions effectively.
  • Expanded Marketing Role: Learn how marketing’s role must evolve beyond traditional brand awareness to encompass elements that are crucial to the sales process. Identify marketing programs that directly contribute to the success of sales.
  • Educate and Collaborate: Realize the importance of educating the sales team about key marketing initiatives and technologies. Discover how collaboration is essential for driving successful sales negotiations.
  • Building Strong Relationships: Follow a step-by-step plan to establish a robust relationship between sales and marketing. Understand your current processes and challenges. Improve collaborative efforts to implement key initiatives between sales and marketing.
  • Leverage Technology and Adapt: Embrace sales tech and MarTech tools that facilitate communication and collaboration between sales and marketing. Be prepared to adjust priorities and allocate budgets effectively to support this transformation and achieve better results.

By embracing these insights and taking actionable steps, you can bridge the gap between sales and marketing, boost collaboration, and create a more effective sales enablement plan that drives revenue and growth for your organization.

B2B Marketing: Riding the Wave of Tomorrow’s Trends

The world of technology is constantly advancing, and clients are becoming more discerning, making B2B marketing an ever more demanding field. To excel and thrive, B2B marketers must have the ability to adapt quickly, be flexible, and stay ahead of the curve.

In this thought-provoking presentation, Pam Didner combines her deep expertise with a touch of humor to unveil the game-changing trends that will shape the B2B marketing strategies of tomorrow. 

Drawing on her extensive industry knowledge and global perspective, she offers invaluable insights into the forces reshaping the marketing landscape.

Audience Takeaways:

  • Unveiling Game-Changing Trends: Pam Didner will unveil the top 3 (or 5) trends that are set to disrupt B2B marketing as we know it. From emerging technologies to shifting consumer behaviors, she provides an insider’s view of what’s on the horizon.
  • Future-Proofing Your Strategy: Learn how to future-proof your B2B marketing strategy by harnessing the power of these trends. Pam will share practical strategies and real-world examples that demonstrate how to adapt and innovate to stay ahead in a competitive market.
  • Content Consumption Evolution: Discover how we consume content, as well as its profound implications for marketers. Pam will provide concrete guidance on how to revamp your content creation and distribution methods to resonate with modern audiences.

By the end of this engaging keynote, you will leave with a deeper understanding of the trends that will define the future of B2B marketing and actionable insights on how to navigate these changes successfully. 

Join Pam Didner on a journey into the exciting world of tomorrow’s B2B marketing and learn how to ride the wave of emerging trends to achieve marketing excellence.

 

Elevating Marketing Efficiency: 5 Inventive Ways AI Tools and ChatGPT Can Supercharge Your Productivity

Staying ahead of the curve in the marketing landscape is no longer just a choice, but a must due to its rapid evolution. Discover the dynamic interplay between human expertise and artificial intelligence and how it’s reshaping the way marketing professionals operate. 

Pam will delve into five innovative approaches that leverage AI tools, including ChatGPT, to enhance various facets of marketing, from content creation and customer engagement to data analysis and campaign optimization.

Audience Takeaways:

  • Recognize Your Unique Expertise: Understand that you are an invaluable asset of your company. Your deep knowledge of your brand, products, and market positions you as an essential contributor. Identify your team’s strengths and areas for improvement to maximize productivity.
  • Comprehend AI’s Capabilities and Limitations: Gain a comprehensive understanding of what AI can and cannot do. Harness the power of AI while being aware of its boundaries.
  • Synergize Human and Artificial Intelligence: Align AI capabilities with your expertise to determine the most effective areas to integrate AI-powered tools and drive productivity.
  • Establish Efficient Processes: Develop streamlined workflows and processes that leverage technology effectively. Embrace a trial-and-error approach to optimize AI integration.
  • Embrace Change: In a constantly evolving digital landscape, change is the only constant. Learn how to adapt your priorities and allocate resources to support this transformation and achieve superior results.

Let’s continue to find ways to better ourselves and our marketing game. AI is always learning, and so should we.

Maximizing Business Growth: The Dynamic Trio of Product, Sale and Marketing

In the past, product, sales, and marketing often found themselves at odds, pursuing different goals and priorities. Product teams don’t usually engage with sales or marketing until the products are almost done. 

However, in today’s digital era, pulling sales and marketing as part of product development is not just a nice-to-have; it’s a strategic imperative. 

A harmonious and symbiotic relationship between these three crucial departments is the linchpin for delivering a sellable and marketing product and creating a seamless and exceptional customer experience (CX) for both prospects and existing customers. #teamwork

Discover how a successful partnership between these three pillars of your organization can drive growth, enhance customer satisfaction, and optimize your overall business performance.

Audience Takeaways:

  • Marketing’s Role in the Product and Sales Process: Learn how marketing elements and programs can seamlessly integrate with the product development and sales process to create a unified and compelling customer journey. Align marketing strategies to ensure that marketing supports product and sales in achieving their objectives.
  • The Power of Account-Based Marketing (ABM): Explore the transformative potential of account-based marketing and how it can supercharge your sales efforts. Understand when and how to implement ABM effectively to target high-value accounts.
  • Content Marketing Alignment: Recognize the pivotal moments when content marketing and sales need to be in perfect harmony. Learn content mapping techniques by working closely with your product team and aligning your content marketing strategies with the immediate needs and goals of your sales team.
  • Mapping Content to Sales Stages: Gain insights into the art of content mapping, ensuring that your content is precisely aligned with each stage of the sales funnel. Maximize the impact of your content at every step of the customer journey.

In this keynote session, we’ll equip you with the knowledge and strategies to foster a cohesive and productive relationship among product,  sales, and marketing. 

Forging a path toward a united front in the pursuit of business goals and excellence.

Session & Workshop Topics

In addition to providing sales and marketing-related training and workshops, Pam also leads and facilitates corporate strategy retreats, annual planning days and works with international teams to drive consensus and develop common goals.

7 Easy Steps to Create a Solid Marketing Strategy or Marketing Plan (or Global Content Marketing Strategy)

If you already have a marketing plan template, GREAT! If you don’t, well, now is the time to create one. Pam will show you how. Attend this workshop and score a planning template you can customize to fit your company’s needs, or use it to refine your existing plan. So easy!

Content marketing is challenging enough for one country. But what if you want to scale your content marketing efforts across the world? It can be overwhelming and extremely difficult to get started. In her popular book, Global Content Marketing, Pam Didner shows marketing teams how to scale content globally (from a client’s perspective) with a proven process and framework.

  • Plan: Set up strategy before execution
  • Produce: Create content that matters
  • Promote: Distribute content in the digital era
  • Perfect: Measure and optimize to drive maximum impact

She’ll also provide examples and best practices so you can further connect the dots.

In this session, attendees will:

  • Create a scalable global content marketing plan and learn the dos and don’ts of scaling content internationally
  • Implement collaboration and a solid communications process between headquarters and regions
  • Draw ideas from case studies and best practices
  • Learn how to localize and translate for repurposing, repackaging, and reusing (RRR) your content

After this session, you’ll be able to:

  • Apply Pam’s planning template to your business and strategy
  • Identify the objectives and audience for your marketing plan
  • Determine the elements to include in your marketing plan
  • Create a revised template for your plan to better align with your team

How to Create a Successful and Solid Go-to-Market (GTM) Strategy

A Go-to-Marketing (GTM) plan can be complicated and covers many facets. This workshop delves into the critical components of GTM planning, equipping you with the knowledge and templates to assemble a plan, align the team, and maximize the odds of success. 

After the workshop, you will accomplish the following learning objectives:

  • Define GTM and its components: Determine the GTM definition to scope your marketing plan with critical details. 
  • Craft your product messaging: Know your products and the differentiators against your competitors. 
  • Create target marketing outreach: Maximize your marketing channels with relevant content to create a seamless customer experience.
  • Enable your sales team: Train and onboard your sales team about the new products. They are ready to sell when you launch your go-to market. #winwin
  • Put a team and plan together: It takes a village to strategize and implement your vision. Bring relevant team members together and have a plan to share.

Whether you’re a startup or an established B2B company, this workshop guides you through crafting and executing your GTM plan that management and executives can rally behind. 

 

A Messaging Framework That Resonates

“How much budget do I have to run campaigns?” and “How do we position our products and services?” might be the two most asked questions by your marketing team. Wouldn’t it be great to apply a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams?

After this session, you will be able to:

  • Decode product features and benefits to execute a successful framework
  • Comprehend the benefits of a messaging framework
  • Understand the steps needed to create value propositions
  • Map product features and benefits to customers’ pain points and challenges

Deploying Practical and Actionable AI Solutions to Boost Your Demand Generation Outreach

AI can be overwhelming and daunting at times. It’s especially challenging to grasp which AI tools to integrate where and how. In this session, led by Pam Didner, a B2B Marketing Consultant, Speaker, and Podcaster, you’ll gain clarity on how to assess your marketing workflows to determine where AI can make the most impact.
Pam will guide you through actionable and practical AI solutions tailored to enhance your demand generation efforts in the B2B sphere. AI presents myriad opportunities to streamline processes and optimize outcomes. Straightforward solution examples without fluff—just actionable insights.

After this session, you’ll be able to:

  • Assess Your Workflow: Learn how to evaluate your existing marketing processes to identify areas where AI tools can be effectively integrated, enabling you to streamline operations and maximize efficiency.
  • Actionable AI Examples: Explore AI tools and solutions specifically tailored to enhance your demand generation outreach.
  • Do’s and Don’ts: Grasp know-how to optimize AI, while mitigating potential pitfalls.

Build Your Sales Enablement Plan From Scratch

Supporting sales as a marketer is hard. You need to have a game plan when you work closely with sales. In this session, Pam will talk about the steps you need to take to create a solid plan and look like a rock star in front of your sales teams.

After the session, you will be able to:

  • Understand the concept of “plan for the plan”
  • Comprehend key elements to be included in your plan
  • Set up review sessions to get buy-in from management staff and executives

Streamlining B2B Marketing Impact: 5 Key ROI Metrics

Communicating marketing’s value to executives can be a daunting task, especially with the abundance of campaign results and fragmented metrics across various channels. So, how do we consolidate all the metrics into something simple? What are two or three metrics that executives really care about? How can we show the connections between marketing tactics and these metrics?

In this session, Pam Didner, a B2B Marketing Consultant, Speaker, and Podcaster, will lead you through consolidating metrics into actionable insights that resonate with executives. Learn how to directly correlate top-of-funnel metrics to sales impact and effectively communicate marketing’s contribution to organizational success.

After the session, you’ll be able to:

  • Leads matter: Learn how to track and analyze lead conversion rates to gauge the effectiveness of your marketing campaigns in converting prospects into customers.
  • Marketing budget matter: Explore techniques for calculating and monitoring customer acquisition costs to ensure efficient budget and resource allocation.
  • Back-end integration matter: Understand how data flows from marketing automation to CRM. What happens in the back-end enables tracking on the front-end.

Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning

Understanding the content needs of sales and marketing is pivotal for successful Go-To-Market (GTM) planning in today’s competitive landscape. But how do you effectively collaborate with your GTM marketing, sales, and product teams? How can you ensure clear communication and position yourself as an indispensable subject matter expert in GTM planning?

Join Pam Didner, B2B Marketing Consultant, Speaker, and Author, in this session, as she delves into the complexities of GTM alongside your content strategy. She’ll explore strategies to align your content efforts with GTM objectives, driving maximum impact. From identifying audience needs to optimizing content distribution channels, she’ll offer practical insights to elevate your GTM approach through content excellence.

After this workshop, you will be able to comprehend:

  • Audience-Centric Content vs Sales-Centric Content: Learn how to differentiate audience-centric vs. sales-centric content and strike a balance between the two.
  • Channel Optimization Techniques: Explore solutions for optimizing content distribution channels, including social media, email marketing, SEO to amplify content impact and reach.
  • Content ROI: Harness the power of data analytics and performance metrics to showcase your value-add as part of the GTM dashboard report out.

Watch Pam in action

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

Sue Bruning

VP of Marketing and Communications | Cascade

“Pam has the rare capability to command the room with great content. And she is FUNNY.

Lissa Forsterer

Lissa Forsterer

Director of Growth | Sid Lee

“Pam is the absolute best, most energetic, and impactful speaker I have ever seen. Not only is she funny, but she makes you think outside of the box and approach your marketing problems and projects in a different way.”

Hailey Merolla

Hailey Merolla

Digital Marketing Manager | Oracle

2024 Events

2/26 - B2BMX, Scottsdale AZ

4/2 - MarketingProfs "Ask an Expert" (online)

5/13-14 Private Customer Event (online)

5/29 - AMA Management Book Camp (online)

6/5 - MarketingProfs Webinar: Optimize Demand Deneration with AI (online)

6/11-14 The ON24 Experience (online)

8/7-28 MarketingProfs Workshops (online)

9/17-18 Tech Target Reach Event (online)

10/1-3 B2BMX East, Atlanta, GA

10/17 Gain24 Conference, McLean VA

10/21-23 Content Marketing World, San Diego CA

10/29-30 ShowPro Conference, Atlanta, IL

11/12-14 B2B Forum, Boston, MA

11/14-18 Private Customer Event, New York City, NY

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Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.

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