Connecting the Dots for Sales and Marketing

Insightful. Engaging. Entertaining. Unexpected. Inspiring. Online or In-Person.

See Pam in Action

Online/Virtual Event Speaking

Online/Virtual Event Training

Keynote

Workshop

Why Event Planners and Corporate Clients LOve to Work With Pam

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Professional Team: Guarantees a smooth-running event and a great working experience

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Customized Content: Tailors her presentations to your event and addresses your challenges and agenda

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Actionable Presentations: Creates how-to presentations that are sprinkled with humor and actionable tips

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Experience: Fortune 100 senior marketing leader with 20 years of hands-on corporate experience

Digital Sales and Marketing Speaker for Online and In-Person Events

KeyNotE Topic Examples

Pam can speak about Content Marketing, Sales Enablement, Technology’s Impact on Sales and Marketing, Future Trends, Organization Collaboration and more. Contact her to talk about your on-site or virtual event speaking needs.

FIVE HOT TRENDS OF DIGITAL MARKETING AND HOW THEY IMPACT YOU

5 Hot Trends in Digital Marketing And How They Impact You (5 FUTURE TRENDS YOU CAN'T IGNORE)

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Digital marketing is evolving rapidly so marketers must stay on top of current trends.

From using new tools and templates to develop optimized email marketing campaigns to analyzing customers’ data to predict their next transactions, marketers are overwhelmed with the technologies they need to master in order to do their jobs successfully.

Pam Didner deeply understands challenges faced by modern marketers. With more than 20 years of corporate and consulting experience, she’s agile and stays on top of today’s technologies. She has the uncanny ability to synthesize complicated ideas into a simple framework your audience can understand, take back to the office, and implement right away.

In this speaking session, Pam will share five current trends that are relevant to your audience. She’ll identify the key actionable tasks the audience should apply and suggest creative ideas to make your marketing budget go the extra mile.

In this session, the audience will:

  • Articulate how new technology trends impact the marketing landscape
  • Connect the dots between the trends and their jobs
  • Identify key actionable topics to drive discussion with their teams
  • Draw ideas from case studies and best practices
  • Have fun while learning something new
AI is impacting every stage of buyer

HOW AI IS ALREADY IMPACTING EVERY STAGE OF the BUYER's Journey

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AI has begun to impact our lives in more ways than you may realize. In this session, author and advisor Pam Didner will crack some AI myths and share insights to help you identify potential AI initiatives that can impact each of the specific stages of buyer engagement.

In this keynote, you will:

  • Understand how AI impacts the sales and marketing landscape
  • Access specific examples of how applications are already being used to improve engagement with account targeting, content offers, sales qualification, and many other areas
  • Connect the dots between AI and your jobs
  • Identify key actions and ideas to kick off initiatives with your teams
THINK BIG AND SMALL: TECHNOLOGY’S ROLE IN DIGITAL MARKETING

THINK BIG AND SMALL: MARTECH AND SALES TECHNOLOGY IN DIGITAL MARKETING

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Technology has become a critical element in today’s marketing landscape. Our relationship with technology is similar to being married — and it’s complicated. Just like in real-life partnerships, technology can make marketers more efficient, as well as overwhelm them with its complexity.

Here is the ugly truth: technology will continue to evolve! Everything we do moving forward will be technology-dependent, from a simple webinar to a complicated virtual reality marketing campaign. Marketers need to take into account technology for everything from planning multi-million dollar campaigns to a simple partnership with a local charity.

In this presentation, Pam Didner dives into methods of choosing and leveraging technologies to execute your marketing plans. She focuses on four categories: marketing campaigns, processes and tools, content integration, and data analytics.

In each category she’ll review in detail how the audience can better integrate technologies when planning their campaigns and outreach. She’ll also help them connect the creative dots with current industry examples and best practices.

After this session, the audience will be able to:

  • Break down technology needs into four easy categories to direct your marketing efforts
  • Understand the relationship among creative, campaigns and technologies for marketing outreach
  • Comprehend and address the challenges of finding the right technology solutions at the right time
  • Leverage technology to plan your overall marketing campaigns with integrated paid, owned and earned media channels
HUMANS VS. MACHINES: IS CONTENT MARKETING DOOMED?

HUMANS VS. MACHINES: Are SALES AND MARKETING DOOMED?

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Competition between humans and machines started with the Industrial Revolution in the late 1700’s. With the invention of the steam engine, humans, for the first time in history, made the transition from manual manufacturing to mass production. This revolution spawned gigantic machines with moving parts, belts, hoses, bearings, and bolts – all clattering and ratcheting along.

We were able to build machines that could hear, see, and touch with greater accuracy and precision than human beings. According to Alvin Toffler, we gave technology a womb, by inventing machines designed to give birth to new machines in infinite progression.

Fast-forwarding to the information age, we are able to embed artificial intelligence (AI) in machines and devices which can then create content that mimics a human author’s writing. How will sales and marketing evolve with AI? Does the era of “clever content” mean AI, machine-generated content? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies to stimulate your thoughts about the future of sales and marketing.

In this session, your audience will learn to:

  • Understand the evolution of AI
  • Identify AI’s impact on sales and marketing
  • Learn about the possibilities of technology in martech and sales technologies

Workshop Topic Examples

Pam also leads and facilitates corporate strategy retreats, annual planning days and works with various international teams to drive consensus and develop common goals. She also tailors content marketing, sales enablement, account-based marketing, organizational planning and communications workshops to meet your needs for on-site and virtual events. Brainstorm with her. It’s free!

SCALE YOUR CONTENT MARKETING INTERNATIONALLY WITH THE FOUR PS

HOW TO CREATE A GLOBAL CONTENT MARKETING STRATEGY (7 EASY STEPS TO CREATE YOUR GLOBAL CONTENT PLAN)

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Content marketing is challenging enough for one country. But what if you want to scale your content marketing efforts across the world? It can be overwhelming and extremely difficult to get started. In her popular book, Global Content Marketing, Pam shows marketing teams how to scale content globally (from a client’s perspective) with a proven process and framework.

In this four to six-hour workshop, Pam will lead you through the four stages of global content marketing efforts: Plan, Produce, Promote, and Perfect.

  • Plan: Set up strategy before execution
  • Produce: Create content that matters
  • Promote: Distribute content in the digital era
  • Perfect: Measure and optimize to drive maximum impact

She’ll also provide examples and best practices so you can further connect the dots. Attendees will have opportunities to do hands-on exercises during the workshop. After the session, each attendee will receive the templates and a free-copy of her book. The audience will be able to plan and implement content marketing with their teams after the workshop.

In this session, attendees will:

  • Learn about the evolution of content marketing and the 4 P’s of Content Marketing
  • Create a scalable global content marketing plan and the do’s and don’ts of scaling content internationally
  • Implement collaboration and communications process between headquarters and regions
  • Draw ideas from case studies and best practices
  • Learn how to localize and translate for repurposing, repackaging and reusing (RRR) your content
Pam Didner Global Content Workshop

SOCIAL SELLING: MAKE THE MOST OUT OF LINKEDIN

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Work-From-Home (WFH) has created massive challenges for sales professionals who are used to frequent customer visits. This trend of remote working is not going to stop anytime soon. Both inside and outside sales need to learn to adapt and use LinkedIn to prospect and research potential customers.

In this workshop, Pam Didner, Author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer, will go through key features in LinkedIn’s Sales Navigator to help you reach out to prospects with ease.

After the workshop, you’ll be able to:

  • Use tips and tricks in LinkedIn and Sales Navigator for prospecting and networking
  • Update your profile from the perspective of customer pain points
  • Write concise and short InMail copy for outreach
Pam Didner Workshop topic, marketing tips, sales tips

HOW TO LEVERAGE EXISTING MARKETING PROGRAMS AND CONTENT TO ENABLE YOUR SALES TEAM

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Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration, marketing’s role needs to be expanded to:

  • Identify digital marketing elements that can be part of the sales discussion
  • Brainstorm specific marketing programs that can aid sales negotiations
  • Integrate sales and marketing tools through account-based marketing

Technology offers unique sales enablement opportunities to various digital marketing programs. During this workshop, Pam Didner will show you how to identify and incorporate these sales enablement opportunities into your marketing campaigns and elements. She will also share creative ways to help you expand your sales support efforts.

After the workshop, you will be able to:

  • Evaluate your digital marketing channels with sales enablement in mind
  • Create a list of questions to drive brainstorming with sales teams
  • Understand the collaboration process needed to drive account-based marketing (ABM)
Pam Didner Content Strategy Keynote

7 Key Elements to Incorporate Into Your Annual Marketing Plan

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If you already have a marketing plan template, GREAT! If you don’t, well, it’s the time to create one.

There are some critical elements that should be included in the marketing plan. Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer, will explain why these elements are vital.

If you have an existing template, you can compare Pam’s recommendations with your current template and determine if it’s necessary to refine it. If you don’t have one, you can come to this session, take the template and customize it to fit your company’s needs.

Bonus: the planning template Pam created will also help you think strategically.

After this session, you’ll be able to:

  • Identify the objectives and the audience for your marketing plan
  • Determine the elements to include in your marketing plan
  • Create a revised template for your plan to better align with your team
HOW TO SIMPLIFY YOUR DIGITAL MARKETING STRATEGY

HOW TO INTEGRATE CONTENT TECHNOLOGY WITH YOUR CUSTOMER JOURNEY

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Many companies create customer journeys based on their marketing outreach process, personas, or industry segments. Technology requirements or content needs are rarely mentioned as part of the journey. This creates a technology gap that provides a loophole to allow different teams to source different technologies based on their needs. Essentially, this creates complications for marketers who use technology and different platforms to do their jobs.

In this workshop, Pam Didner will share how to understand the overall customer journey of your company and drive discussions with different teams to align on technologies.

After the workshop, you’ll learn how to:

  • Map technology to customer journeys – As Is
  • Work with different team members to understand technology needs
  • Map technology needs to customer journeys – To Be
  • Drive discussion with management
  • Create a technology-centric customer journey

#Technologynofuss

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How to Create a Messaging Framework that Resonates

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As a senior marketing manager on the client side, the two most frequently asked questions by your team tend to be “how much budget do we have?” and “how do we position our products and services?” You may not be in control of your budget, but you can uniquely differentiate your products and services.

Pam Didner will share a simple process to help you rationalize your positioning across product/service lines and bring clarity to sales alignment and marketing outreach. She will discuss features vs. benefits, messaging vs. value propositions and taglines vs. slogans and more. This step-by-step process will help you decode product features and benefits, identify customers’ needs and map them together to create a framework that your team can use to create content.

After the session, you will be able to:

  • Comprehend the benefits of a messaging framework
  • Understand the steps needed to create value propositions
  • Tie product features and benefits to customers’ pain points and challenges.

PLAN AND IMPLEMENT ACCOUNT-BASED MARKETING IN 7 EASY STEPS

Plan and implement Account-Based Marketing in 7 Easy Steps

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In addition to passing qualified leads to their sales teams, many marketers also collaborate with sales to win strategic accounts. Marketers create highly customized outreach programs to complement sales’ engagements.

During this session, Pam Didner will discuss the pros and cons of several approaches that support sales enablement for ABM programs. She will also share case studies and best practices around strategic planning, message crafting and personalized content to campaign execution.

Key takeaways include:

  • The ability to convert account-based insights to marketing outreach
  • How to leverage content more effectively between sales and marketing
  • Different approaches to personalize and customize content for sales
  • How to ensure sales is using the right content for target accounts
  • Ideas to further improve the collaboration of sales and marketing

HOW TO LEVERAGE EXISTING MARKETING PROGRAMS & CONTENT TO BETTER ALIGN WITH YOUR SALES TEAM

How Marketers Can Support Sales When They Can't Visit Their Customers

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OK, what wants 2020 to be over? It has certainly been a frustrating year (to say the least) for many of us. Everything we are familiar with is eerily unfamiliar.

We are constrained by social distancing and regulatory rules to minimize the spread of the virus. Our sales team, so used to travel to see their customers maintain the relationships, can no longer do that. Selling and prospecting is harder than ever.

Yet, this is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of you use various digital tools to communicate with prospects already. Why don’t you share the learning and knowledge? There are some marketing elements that can also be extended to help our sales team. In this dire time, we need to stay close with our sales team and help them out through the sales stages. The alignment is more critical than ever.

Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer, will cover what marketing needs to change or what you can do to help sales change? #winwin

In this session, you’ll learn to:

  • Understand sales team’s pain points of selling and communicating online
  • Discover your current sales team’s immediate needs
  • Identify existing marketing elements to enable them

Event and Conference Speaker

Upcoming Events For Pam

8/11–8/12

CotentTECH

8/18-8/19

Stop the Sales Drop

9/15

G2 REACH

10/13–10/16

Content Marketing World

10/26–10/28

Sales and Marketing Exchange

11/3–11/6

B2B Forum

Past CONFERENCE Appearances

*Repeat Appearances*

LinkedIn Content Marketing Workshop

 

 

UL Marketing Summit

 

Content Tech Summit

 

B2B Marketing Exchange

3M Content Marketing Summit

Ankara Brand Festival

B2B Multi-Channel Conference

Best of Content Conference

Cisco Live

Cisco Marketing Velocity

Content Conference

Content Marketing World

Content to Conversion

Crossfinity Forum

Custom Content Council

DemandCon

Digital Content Strategies Conference

Digital Edge

Digital Marketing Mix and Metrics Conference

DigitalNow

eBay Content Applied Strategy

InBound

Frost Sullivan Marketing World

Information Development World

Innotech

Integrated Marketing Summit

Intelligent Content Conference

Internet Hungary

Marketing Exchange

Marketing Prof B2B Forum

Media Hungary

MobileCon

OnLine Marketing Summit

Social Media Marketing World

The Content Strategy Conference

Integrate

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