Speaking

Digital marketing is evolving rapidly marketers must stay ahead of the many trends.

From developing optimized email marketing campaigns with new tools and templates to using customers’ data to predict their next transactions, marketers are overwhelmed with the technologies they need to master in order to do their jobs successfully.

Pam Didner deeply understands challenges faced by modern marketers. With more than 20 years of corporate and consulting experience, she’s agile and stays on the top of today’s technologies. She has the uncanny ability to synthesize complicated ideas into a simple framework your audience can understand, take back to the office and implement right away.

In this speaking session, Pam will share five current trends that are relevant to your audience. She’ll identify the key actionable tasks the audience should apply as well as creative ideas to make your marketing budget go the extra mile.

In this session, the audience will:

• Articulate how new technology trends impact the marketing landscape
• Connect the dots between the trends and their jobs
• Identify key actionable topics to drive discussion with their teams
• Draw ideas from case studies and best practices
• Have fun while learning something new

Developing effective and strategic content is key to successful social media campaigns, but there’s more to marketing than just social media.

While there is some overlap between content marketing and social media marketing, they are distinct entities that must be integrated. Which comes first? How do we effectively integrate other marketing functions into social media?

Pam Didner, author of Global Content Marketing, will show you a simple process to integrate your company’s social media and content marketing. She’ll also teach you how to repurpose and repackage content for different social media channels so you receive more mileage out of your evergreen and long-form content. Pam makes it easy for the audience to connect the dots and implement the processes.

In this session, your audience will learn to:

• Leverage different content for social media success
• Shape content editorials by providing social media insights
• Connect the dots between social media and content marketing
• Repurpose, repackage and reuse (RRR) your content for different social channels
• Move social media upstream and incorporate social media content requirements into the overall content planning

Technology has become a critical element in today’s marketing landscape. Our relationship with technology is similar to being married — and it’s complicated. Just like in real-life partnerships, technology can make marketers more efficient, as well as overwhelm them with its complexity.

Here is the ugly truth: technology will continue to evolve! Everything we do moving forward will be technology-dependent, from a simple webinar to a complicated virtual reality marketing campaign. Marketers need to take into account technology usage in everything from planning multi-million dollar campaigns to a simple partnership with a local charity.

In this presentation, Pam Didner dives into methods of choosing and leveraging technologies to execute your marketing plans. She focuses on four categories: marketing campaigns, processes and tools, content integration and data analytics.

In each category she’ll review in detail how the audience can better integrate technologies when planning their campaigns and outreach. She’ll also help them connect the creative dots with current industry examples and best practices.

After this session, the audience will be able to:

• Break down technology needs into four easy categories to direct your marketing efforts
• Understand the relationship among creative, campaigns and technologies for marketing outreach
• Comprehend and address the challenges of finding the right technology solutions at the right time
• Leverage technology to plan your overall marketing campaigns with integrated paid, owned and earned media channels

The competition between humans and machines started with the Industry Revolution in the late 1700’s. Because of the invention of the steam engine, humans, for the first time in history, made the transition from manual manufacturing to mass production. This revolution spawned gigantic machines with moving parts, belts, hoses, bearings, and bolts – all clattering and ratcheting along.

We were able to build machines which could hear, see, and touch with greater accuracy and precision than human beings. According to Alvin Toffler, we gave technology a womb, by inventing machines designed to give birth to new machines in infinite progression.

Fast forward to the information age, we are able to embed artificial intelligence (AI) in machines and devices which can then create content that mimics a human author’s writing. How will content marketing evolve with AI? Does the era of “clever content” mean AI, machine-generated content? Pam Didner, Author of Global Content Marketing, will share examples and case studies to stimulate your thoughts about the future of content marketing.

In this session, your audience will learn to:

• Understand how we got here
• Identify AI’s impact on marketing
• Learn about the possibilities of technology in content marketing