Podcast – B2B Marketing and More 

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

Who Owns Sales Enablement and B2B Marketing
Episode 125
Who Owns Sales Enablement and B2B Marketing

I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.

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3 Ways to Keep Your Marketing Moving in Times of Uncertainty
Episode 124
3 Ways to Keep Your Marketing Moving in Times of Uncertainty

I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it.

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The Role of Data in Approaching AI Marketing
Episode 123
The Role of Data in Approaching AI Marketing

Data is really the marketers’ nemesis. So the quality of data: you need to define in terms of the quality of your data and also your data sources.

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Three Use Cases of AI for Marketing
Episode 122
Three Use Cases of AI for Marketing

I mentioned in my last podcast that I wrote AI book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can get a sense of it of how AI applies to Marketing.

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The Benefits of AI on Marketing
Episode 121
The Benefits of AI on Marketing

You can’t scale, segment or personalize your marketing without technology. That’s why technology plays a critical role in marketing.

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New Book Release: The Modern AI Marketer
Episode 120
New Book Release: The Modern AI Marketer

To help marketers and sales teams better understand AI, I wrote a 9000-word Kindle ebook: The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead.

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Questions You Can Ask to Understand Your Sales Team
Episode 119
Questions You Can Ask to Understand Your Sales Team

If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share with you.

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In-House vs. Outsourced Marketing – The Pros and Cons
Episode 118
In-House vs. Outsourced Marketing – The Pros and Cons

How do you decide when to use in-house vs. outsourcing? To me, this is a budget and headcount discussion. Many blog posts suggest that you should outsource repetitive tasks or tactical work. The challenge is, how do you define tactical work in modern marketing?

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Is a Career in Marketing Right for Me?
Episode 117
Is a Career in Marketing Right for Me?

I attended a networking event the other day and I had the opportunity to talk to several local marketers. One of the young marketers I met asked me an interesting question: How do I know if a marketing career is right for me?

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How to Define a New Marketing and Sales Role
Episode 116
How to Define a New Marketing and Sales Role

I received an email from Kate. In her email, she mentioned that she’s been an account manager for several companies. She wanted to have a chat to discuss how to define her new job better.

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How to Document Your Marketing Contribution
Episode 115
How to Document Your Marketing Contribution

As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page.

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My Lessons and Reflections From 2019
Episode 114
My Lessons and Reflections From 2019

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019.

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