Podcast – B2B Marketing and More

Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories with her guests. Send Her Your Marketing Questions. She Will Answer Them.

How B2B Marketing Pros Can Build Relationships That Drive Business
Episode 174
How B2B Marketing Pros Can Build Relationships That Drive Business

Anthony Gaenzle, a marketing and business leader, shares tips and tricks of marketing collaboration and relationship marketing that drive B2B business success.

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B2B Influencer Marketing with Lee Odden
Episode 173
B2B Influencer Marketing with Lee Odden

Lee Odden, CEO and Co-Founder of Top Rank Marketing, shares insight, tips and best practices in B2B Influencer Marketing.

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How to Make Sales Content a Competitive Advantage
Episode 172
How to Make Sales Content a Competitive Advantage

Felix Krueger, the CEO of Krueger Marketing specialized in sales enablement and ABM for B2B enterprises talks about making sales content a competitive advantage.

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Must-Have Marketing Skills for Modern Marketers
Episode 171
Must-Have Marketing Skills for Modern Marketers

Ruth Stevens, B2B marketing consultant, author, speaker, and educator shares tips on top must-have marketing skills for modern marketers.

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Social Selling Dos and Don’ts for Your Sales Team
Episode 170
Social Selling Dos and Don’ts for Your Sales Team

Alex Lowe, a Head of Enterprise Strategy & Operations at Lately, shares invaluable insight into social selling strategy for B2B sales teams.

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Emerging Marketing Trends Post-COVID
Episode 169
Emerging Marketing Trends Post-COVID

Many marketers are gearing up for the full reopening and getting their team members back to the offices. Pay attention to these five trends when you rework your plan and get ready for your post-COVID marketing efforts.

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How to Implement AI in Your Company
Episode 168
How to Implement AI in Your Company

Start looking at the AI through the lens of business capabilities. Here's what you need to do to implement AI in your company.

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Coach or Mentor? Which One Do You Need?
Episode 167
Coach or Mentor? Which One Do You Need?

Shelley Wagner is the Chief of Staff for Intel's Client Security Division and a certified coach. Today we talk about coaching, mentoring, and how can people decide which one they need.

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How to Build a Winning Content Marketing Plan
Episode 166
How to Build a Winning Content Marketing Plan

Content marketing has proved to produce excellent results for businesses. Now it's more important than ever to leverage content marketing to improve your business results.

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Align Sales and Marketing For B2B Success
Episode 165
Align Sales and Marketing For B2B Success

Marketing and sales alignment is crucial for B2B success. With over 20 years of experience, John Nee shares tips that will help marketers with sales enablement.

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What You Need to Know About Legal Aspect of Marketing
Episode 164
What You Need to Know About Legal Aspect of Marketing

If you are in marketing, it's time to start thinking about the legal aspect. Kerry O'Shea Gorgone will walk you through some basic elements that you should be considering when creating content.

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Rethinking Newsletters with Ann Handley
Episode 163
Rethinking Newsletters with Ann Handley

Do you want to improve your writing? Join me with Ann Handley, Chief Content Officer of MarketingProfs, author, speaker, and writer. Today we talk about content writing.

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