Podcast – B2B Marketing and More 

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

One Big Marketing Takeaway from COVID-19
Episode 130
One Big Marketing Takeaway from COVID-19

Many of my clients asked me if they should update their marketing plans, Well, now the states are opening, the economy is probably going back to normal and they just went through a round of marketing plan headcount and budget adjustments during the pandemic.

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5 Steps To Work With Sales On ABM
Episode 129
5 Steps To Work With Sales On ABM

First of all, ABM is a lot of work. There are plenty of things that marketing is doing to keep themselves busy, especially with digital marketing integration, marketing research, most importantly, demand generation.

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Tips to Build Your Recovery Marketing Strategy
Episode 128
Tips to Build Your Recovery Marketing Strategy

I always tell marketers to connect the dots--to connect the different dots that don’t seem to be related on the surface. The ability to understand your own behavior adaptation patterns can make you better relate your customers’ behavioral changes. 

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How Should I Do Marketing During a Crisis?
Episode 127
How Should I Do Marketing During a Crisis?

In this episode, I am going to talk about how to do marketing during a crisis, answering a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren:

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5 Rules of Personal Branding
Episode 126
5 Rules of Personal Branding

Based on my experience building a digital presence for my personal brand, here are the five key lessons I shared to help you build your personal brand.

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Who Owns Sales Enablement and B2B Marketing
Episode 125
Who Owns Sales Enablement and B2B Marketing

I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.

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3 Ways to Keep Your Marketing Moving in Times of Uncertainty
Episode 124
3 Ways to Keep Your Marketing Moving in Times of Uncertainty

I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it.

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The Role of Data in Approaching AI Marketing
Episode 123
The Role of Data in Approaching AI Marketing

Data is really the marketers’ nemesis. So the quality of data: you need to define in terms of the quality of your data and also your data sources.

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Three Use Cases of AI for Marketing
Episode 122
Three Use Cases of AI for Marketing

I mentioned in my last podcast that I wrote AI book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can get a sense of it of how AI applies to Marketing.

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The Benefits of AI on Marketing
Episode 121
The Benefits of AI on Marketing

You can’t scale, segment or personalize your marketing without technology. That’s why technology plays a critical role in marketing.

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New Book Release: The Modern AI Marketer
Episode 120
New Book Release: The Modern AI Marketer

To help marketers and sales teams better understand AI, I wrote a 9000-word Kindle ebook: The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead.

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Questions You Can Ask to Understand Your Sales Team
Episode 119
Questions You Can Ask to Understand Your Sales Team

If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share with you.

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