>

Podcast – B2B Marketing and More

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

What You Need to Know About Legal Aspect of Marketing
Episode 164
What You Need to Know About Legal Aspect of Marketing

If you are in marketing, it's time to start thinking about the legal aspect. Kerry O'Shea Gorgone will walk you through some basic elements that you should be considering when creating content.

listen to
Rethinking Newsletters with Ann Handley
Episode 163
Rethinking Newsletters with Ann Handley

Do you want to improve your writing? Join me with Ann Handley, Chief Content Officer of MarketingProfs, author, speaker, and writer. Today we talk about content writing.

listen to
How to Rebuild a Marketing Organization
Episode 162
How to Rebuild a Marketing Organization

In this episode of B2B Marketing and More, I talk to Greg Matranga, the VP of Global Marketing at Infinity QS, about rebuilding a legacy company's marketing team.

listen to
How to Create a Standout Virtual Event
Episode 161
How to Create a Standout Virtual Event

Download Hi everyone, here’s a big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More! Today, I have another fantastic guest – David Meerman Scott. David is a marketing and business growth speaker, advisor to emerging companies, author of 12 books, including “The New Rules of Marketing and PR” and “Fanocracy” […]

listen to
Southwest Airlines Secret to Strong Sales Enablement Group
Episode 160
Southwest Airlines Secret to Strong Sales Enablement Group

Welcome to another episode of B2B Marketing & More. Today, I have a fantastic guest. Emily Bendorf, Manager at Southwest Airlines, leads the Sales Enablement team for Southwest Business.

listen to
What You Need to Build ABM MarTech Stack
Episode 159
What You Need to Build ABM MarTech Stack

Download  A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today my guest is Moni Oloyede, an Operations Manager at Fidelis Security. Today we will talk about our favorite topics: marketing, marketing operations, MarTech and how to build a MarTech stack for account-based Marketing. Moni has been […]

listen to
Field Marketing Plan and Framework Explained
Episode 158
Field Marketing Plan and Framework Explained

In this episode, Lindsay Baggett, a Senior Field Marketing Manager at Couchbase, shares insight about what field marketing is and tips for creating a good field marketing plan.

listen to
Content Marketing Strategy for Startups
Episode 157
Content Marketing Strategy for Startups

Want to learn more about the content marketing strategy for startups? Join me with Joe Pulizzi, the godfather of Content Marketing.

listen to
Top Guidelines for Starting, Sustaining and Growing a Podcast
Episode 156
Top Guidelines for Starting, Sustaining and Growing a Podcast

In this episode, Douglas Burdett, the host of the Marketing Book Podcast, shares important podcasting guidelines that will help you start and sustain your podcast.

listen to
Why Performing Content Must Start With The Right Culture
Episode 155
Why Performing Content Must Start With The Right Culture

In this episode of B2B Marketing and More, I talk with Christoph Trappe a content strategist from Voxpopme, about content performing culture.

listen to
Tips and Tricks of Sales and Marketing Collaboration
Episode 154
Tips and Tricks of Sales and Marketing Collaboration

In this episode of B2B Marketing and More, John Moore “The Collaborator” and VP of Revenue Enablement at Bigtincan shares tips and tricks of successful sales and marketing collaboration.

listen to
Winning the War of Loyalty on Social Media – Customer Care
Episode 153
Winning the War of Loyalty on Social Media – Customer Care

In this episode of B2B Marketing and More Brooke Sellas, founder and CEO of B Squared Media, talks about customer care and social media.

listen to
Load More