Podcast – B2B Marketing and More

Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories with her guests. Send Her Your Marketing Questions. She Will Answer Them.

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Confused About ICP and Buyer Persona? Here’s A Crash Course
Episode 220
Confused About ICP and Buyer Persona? Here’s A Crash Course

ICP vs Buyer Persona: learn about the differences and specific examples of when to use Ideal Customer Profile and Buyer Persona.

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Communicating Marketing to the C-Suite: From Objectives to ROI
Episode 219
Communicating Marketing to the C-Suite: From Objectives to ROI

Marketing tends to be very complicated, and many marketers have difficulty helping their C-Suite understand marketing's impact.

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Quick Guide To Emotional Intelligence in the Workplace
Episode 218
Quick Guide To Emotional Intelligence in the Workplace

We all deal with hardship differently, so it's essential to be sensitive to others' coping mechanisms.

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4 Tips To Overcome Imposter Syndrome and Boost Your Career
Episode 217
4 Tips To Overcome Imposter Syndrome and Boost Your Career

You can be self-critical but never be self-loathing. Learn how to overcome imposter syndrome and boost your career.

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Practical Tips for Running LinkedIn Ads
Episode 216
Practical Tips for Running LinkedIn Ads

AJ specializes in paid ads for LinkedIn. Listen to this episode of B2B Marketing & More to hear practical tips for running LinkedIn ads.

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The Myth of the Empowered Buyer
Episode 215
The Myth of the Empowered Buyer

In the past several years, there's been a term called empowered buyers. However, does that mean they are totally in control and incredibly knowledgeable?

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How To Navigate the (Not So) Big and Scary Martech Stack
Episode 214
How To Navigate the (Not So) Big and Scary Martech Stack

Learn how to set up an efficient and cohesive martech stack with this thinking approach and key steps that you can take to tackle marketing technology complexity.

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How to Build B2B Thought Leadership
Episode 213
How to Build B2B Thought Leadership

Erika Heald, founder and the lead consultant at Erika Heald Marketing Consulting, shares tips on building a B2B thought leadership.

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Data-First Marketing: A Modern Approach to Data-Driven Business
Episode 212
Data-First Marketing: A Modern Approach to Data-Driven Business

Janet Driscoll Miller, president and CEO of Marketing Mojo, talks about data-driven marketing and how to use data in your business.

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How to Enable Sales and Marketing Alignment Within an Enterprise
Episode 211
How to Enable Sales and Marketing Alignment Within an Enterprise

Rather than answering the question of the best way to integrate sales and marketing in a large company? I want to change the question to How To Facilitate Sales and Marketing Integration within a Large Enterprise.

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How To Build Better Communication With Your Sales Team
Episode 210
How To Build Better Communication With Your Sales Team

Supporting sales is tricky and delicate. Listen to this episode to learn what you need to do to navigate the process with ease.

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How Marketing Automation Empowers the Next-Gen Marketers
Episode 209
How Marketing Automation Empowers the Next-Gen Marketers

B2B marketing automation is constantly changing. Stay on top of it with Darrell Alfonso, a global marketing operations manager at Amazon Web Services,

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