Podcast – B2B Marketing and More

Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories with her guests. Send Her Your Marketing Questions. She Will Answer Them.

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Ask the Experts: Proven Tips for Sales and Marketing Alignment
Episode 195
Ask the Experts: Proven Tips for Sales and Marketing Alignment

Special edition of B2B Marketing and More podcast with three experts discussing the next-level sales and marketing alignment steps.

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Bridging the Gap Between Marketing and Product Experience
Episode 194
Bridging the Gap Between Marketing and Product Experience

Paul Cowan, CMO of FreshBooks, a SaaS-based platform, shares tips and insight about bridging the gap between marketing and product experience.

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Tips for a Successful Career Transition
Episode 193
Tips for a Successful Career Transition

Jharry Guevara, Zoho Business Software Platform Architec, share tips on making a successful career change, especially when you transition from two completely different fields.

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How to Prepare for Editorial Success with Salesforce’s Director of Content Strategy
Episode 192
How to Prepare for Editorial Success with Salesforce’s Director of Content Strategy

Amy Higgins, Director of Content Strategy at Salesforce, explains how to plan and create an editorial calendar and editorial strategy.

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Build a Strong Brand Community with Smart Community Management
Episode 191
Build a Strong Brand Community with Smart Community Management

Melissa Romo, a global head of content, social media, and customer advocacy at Sage talks about how to build a strong brand community.

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Where Marketers Can Better Help Sales Boost Revenue
Episode 190
Where Marketers Can Better Help Sales Boost Revenue

Kristina Jaramillo, the president of Personal ABM, talks about where marketers can better help sales boost revenue.

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How to Smart Hustle Your Way to Business Growth
Episode 189
How to Smart Hustle Your Way to Business Growth

Ramon Ray, the founder of SmartHustle and host of Breakfast With Champions, talks about how businesses should smart hustle their way to success.

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Growth Hack Strategies For Your Startup
Episode 188
Growth Hack Strategies For Your Startup

Kevan Lee, the head of marketing at Oyster, shares actionable growth hack strategies for startups

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With Buyers in Control Sales and Marketing Must Align
Episode 187
With Buyers in Control Sales and Marketing Must Align

A quick guide to sales and marketing alignment and how to use it to reach a modern buyer.

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Social Selling As The New Business Necessity
Episode 186
Social Selling As The New Business Necessity

Social Selling is changing. Learn more about what makes it the new business necessity and how to do it right.

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How To Get Media Coverage For Your B2B Business
Episode 185
How To Get Media Coverage For Your B2B Business

Learn how to build your brand authority and use earned media for your B2B media coverage from Amanda Milligan, Marketing Director at Fractl.

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MarTech in Practice: Opportunities, Trends, and Challenges
Episode 184
MarTech in Practice: Opportunities, Trends, and Challenges

Scott Brinker, the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference, talks about MarTech in practice: opportunities, trends, and challenges.

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