Podcast – B2B Marketing and More

Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories with her guests. Send Her Your Marketing Questions. She Will Answer Them.

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How to Build B2B Thought Leadership
Episode 213
How to Build B2B Thought Leadership

Erica Heald, founder and the lead consultant at Erica Heald Marketing Consulting, shares tips on building a B2B thought leadership.

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Data-First Marketing: A Modern Approach to Data-Driven Business
Episode 212
Data-First Marketing: A Modern Approach to Data-Driven Business

Janet Driscoll Miller, president and CEO of Marketing Mojo, talks about data-driven marketing and how to use data in your business.

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How to Enable Sales and Marketing Alignment Within an Enterprise
Episode 211
How to Enable Sales and Marketing Alignment Within an Enterprise

Rather than answering the question of the best way to integrate sales and marketing in a large company? I want to change the question to How To Facilitate Sales and Marketing Integration within a Large Enterprise.

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How To Build Better Communication With Your Sales Team
Episode 210
How To Build Better Communication With Your Sales Team

Supporting sales is tricky and delicate. Listen to this episode to learn what you need to do to navigate the process with ease.

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How Marketing Automation Empowers the Next-Gen Marketers
Episode 209
How Marketing Automation Empowers the Next-Gen Marketers

B2B marketing automation is constantly changing. Stay on top of it with Darrell Alfonso, a global marketing operations manager at Amazon Web Services,

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The Fundamentals of Product Positioning
Episode 208
The Fundamentals of Product Positioning

Learn about the fundamentals of product positioning, how it is different from messaging framework, and how to position your products.

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Sales and Marketing Alignment for Startups
Episode 207
Sales and Marketing Alignment for Startups

Kayla Graham, operations manager at Content Callout, wears multiple hats, and in this episode, she talks about marketing and sales alignment and how to optimize it for startup companies.

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Marketers, Get to Know Your UX Designers
Episode 206
Marketers, Get to Know Your UX Designers

Vidhya Ravi, UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago, shares how her diverse background helps her shape perspective and work in UX research.

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Essential Qualities of a High-Performing Salesperson
Episode 205
Essential Qualities of a High-Performing Salesperson

Ryan Staley, the CEO and the founder of Whale Boss, talks about the essential characteristics of effective salespeople.

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How to Encourage Innovation in Your B2B Business
Episode 204
How to Encourage Innovation in Your B2B Business

Carla Johnson, author of RE:Think Innovation, breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.

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Breaking Bad News In Business: Three Approaches To Use
Episode 203
Breaking Bad News In Business: Three Approaches To Use

A young marketing manager asked me how to share the bad results of the marketing campaign. Here are three approaches.

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Essential Tips for Data-Driven B2B Social Media Marketing Strategy (A LinkedIn Case Study)
Episode 202
Essential Tips for Data-Driven B2B Social Media Marketing Strategy (A LinkedIn Case Study)

Part two of conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions, about creating a data-driven social media B2B marketing strategy.

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