Many of my clients asked me if they should update their marketing plans, Well, now the states are opening, the economy is probably going back to normal and they just went through a round of marketing plan headcount and budget adjustments during the pandemic.
listen to
First of all, ABM is a lot of work. There are plenty of things that marketing is doing to keep themselves busy, especially with digital marketing integration, marketing research, most importantly, demand generation.
listen to
I always tell marketers to connect the dots--to connect the different dots that don’t seem to be related on the surface. The ability to understand your own behavior adaptation patterns can make you better relate your customers’ behavioral changes.
listen to
In this episode, I am going to talk about how to do marketing during a crisis, answering a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren:
listen to
Based on my experience building a digital presence for my personal brand, here are the five key lessons I shared to help you build your personal brand.
listen to
I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.
listen to
I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it.
listen to
Data is really the marketers’ nemesis. So the quality of data: you need to define in terms of the quality of your data and also your data sources.
listen to
I mentioned in my last podcast that I wrote AI book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can get a sense of it of how AI applies to Marketing.
listen to
You can’t scale, segment or personalize your marketing without technology. That’s why technology plays a critical role in marketing.
listen to
To help marketers and sales teams better understand AI, I wrote a 9000-word Kindle ebook: The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead.
listen to
If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share with you.
listen to