Podcast – B2B Marketing and More 

I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.

I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it.

Data is really the marketers’ nemesis. So the quality of data: you need to define in terms of the quality of your data and also your data sources.

I mentioned in my last podcast that I wrote AI book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can get a sense of it of how AI applies to Marketing.

You can’t scale, segment or personalize your marketing without technology. That’s why technology plays a critical role in marketing.

To help marketers and sales teams better understand AI, I wrote a 9000-word Kindle ebook: The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead.

If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share with you.

How do you decide when to use in-house vs. outsourcing? To me, this is a budget and headcount discussion. Many blog posts suggest that you should outsource repetitive tasks or tactical work. The challenge is, how do you define tactical work in modern marketing?

I attended a networking event the other day and I had the opportunity to talk to several local marketers. One of the young marketers I met asked me an interesting question: How do I know if a marketing career is right for me?

I received an email from Kate. In her email, she mentioned that she’s been an account manager for several companies. She wanted to have a chat to discuss how to define her new job better.

As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page.

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019.