Podcast – B2B Marketing and More

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

Digital Transformation Challenges and Opportunities
Episode 147
Digital Transformation Challenges and Opportunities

Meet Kelly Hungerford, the Director of Digital Transformation, Strategy and Services for a global oral care brand Sunstar. We talk about digital transformation challenges and opportunities.

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Tips on Running Remote Design Sprints
Episode 146
Tips on Running Remote Design Sprints

Meet Catalina de León, a product designer from Buenos Aires. In this episode, we talk about Design Sprint and how to use it in a design process.

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Business Benefits of Taking a Break- Part II
Episode 145
Business Benefits of Taking a Break- Part II

Since we are getting closer to 2021 I thought we could all learn how to take a break and make the most out if. Hear what Jen Carroll has to say.

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How to Win Back Customers and Regain Their Trust
Episode 144
How to Win Back Customers and Regain Their Trust

This time I have a very special guest. Joining us to talk about rebuilding customer loyalty is Jay Baer. He is founder of Convince & Convert and an author and a speaker.

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Marketing Automation: a Modern Marketer’s Must-Have
Episode 143
Marketing Automation: a Modern Marketer’s Must-Have

My guest Darrell Alfonso from Amazon has a very strong martech background and today we talk about marketing automation and why it's important for marketers.

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Marketers Can Take a Lead in Disruptive Times
Episode 142
Marketers Can Take a Lead in Disruptive Times

2020 has been an interesting year, especially for all of us marketers. Michael Brenner talks about the B2B marketing landscape, trends and how marketers can lead through disruption.

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The Impact of Artificial Intelligence on Content Marketing
Episode 141
The Impact of Artificial Intelligence on Content Marketing

In this episode, I talk with Jeff Coyle of MarketMuse about the Artificial Intelligence impact on content marketing and AI-based content management tool.

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Does My B2B Company Need a Sales Enablement Team?
Episode 140
Does My B2B Company Need a Sales Enablement Team?

The need for sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company.

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Social Selling: An Interview with Priscilla McKinney
Episode 139
Social Selling: An Interview with Priscilla McKinney

We know that people are reading 12 to 14 pieces of content, at a minimum, before they make a decision, but how many of the content pieces they read belong to you and your brand?

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Strong Digital Marketing is About Processes and Automation
Episode 138
Strong Digital Marketing is About Processes and Automation

This time I talk about a topic that is not getting much of the spotlight in the marketing landscape: processes and automation workflows.

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Should Influencer Marketing Be Part of Your Marketing Mix
Episode 137
Should Influencer Marketing Be Part of Your Marketing Mix

I interviewed Neal Schaffer who is a social media and influencer marketing expert. Neal recently published his fourth book, The Age of Influence.

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Business Benefits of Taking a Break
Episode 136
Business Benefits of Taking a Break

During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions.

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