What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive a strategic conversation with VP of her group.
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I’ve been going through a lot of changes lately on both the business and the personal levels. Well, all of us are going through a lot of changes.
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There are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little bit more.
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I shared that it’s important to update your marketing plan when the economy is opening up. This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.
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To help marketers think strategically, I created the “think strategically” series for my monthly webinars from May to August. The whole four months!
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Many of my clients asked me if they should update their marketing plans, Well, now the states are opening, the economy is probably going back to normal and they just went through a round of marketing plan headcount and budget adjustments during the pandemic.
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First of all, ABM is a lot of work. There are plenty of things that marketing is doing to keep themselves busy, especially with digital marketing integration, marketing research, most importantly, demand generation.
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I always tell marketers to connect the dots--to connect the different dots that don’t seem to be related on the surface. The ability to understand your own behavior adaptation patterns can make you better relate your customers’ behavioral changes.
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In this episode, I am going to talk about how to do marketing during a crisis, answering a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren:
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Based on my experience building a digital presence for my personal brand, here are the five key lessons I shared to help you build your personal brand.
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I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.
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I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it.
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