Podcast – B2B Marketing and More 

Got 7 minutes? Get a dose of digital, content marketing and sales enablement through her intriguing personal stories. Send her your marketing questions, She will answer them.

New Book Release: The Modern AI Marketer
Episode 120
New Book Release: The Modern AI Marketer

To help marketers and sales teams better understand AI, I wrote a 9000-word Kindle ebook: The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead.

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Questions You Can Ask to Understand Your Sales Team
Episode 119
Questions You Can Ask to Understand Your Sales Team

If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share with you.

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In-House vs. Outsourced Marketing – The Pros and Cons
Episode 118
In-House vs. Outsourced Marketing – The Pros and Cons

How do you decide when to use in-house vs. outsourcing? To me, this is a budget and headcount discussion. Many blog posts suggest that you should outsource repetitive tasks or tactical work. The challenge is, how do you define tactical work in modern marketing?

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Is a Career in Marketing Right for Me?
Episode 117
Is a Career in Marketing Right for Me?

I attended a networking event the other day and I had the opportunity to talk to several local marketers. One of the young marketers I met asked me an interesting question: How do I know if a marketing career is right for me?

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How to Define a New Marketing and Sales Role
Episode 116
How to Define a New Marketing and Sales Role

I received an email from Kate. In her email, she mentioned that she’s been an account manager for several companies. She wanted to have a chat to discuss how to define her new job better.

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How to Document Your Marketing Contribution
Episode 115
How to Document Your Marketing Contribution

As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page.

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My Lessons and Reflections From 2019
Episode 114
My Lessons and Reflections From 2019

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019.

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How Lately Personalizes Customer Support
Episode 113
How Lately Personalizes Customer Support

I am not affiliated with any tools or platforms, however, occasionally I mention certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges.

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One Approach to Nurture Rejected Leads
Episode 112
One Approach to Nurture Rejected Leads

During one of my workshops, an attendee asked me if we should have a separate nurturing stream for rejected leads. If we do, how should we segment rejected leads?

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Drip Campaigns vs Nurturing – The Differences
Episode 111
Drip Campaigns vs Nurturing – The Differences

I did an 8-hour long workshop for a new client of mine. The CMO of the company, Sara, asked me what is the difference between the Drip and Nurture campaigns.

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Why B2B Businesses Need to Invest in Marketing
Episode 110
Why B2B Businesses Need to Invest in Marketing

I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. We did a Zoom meeting a couple of weeks after the conference and I asked him if he had any question that he wants me to address in my podcast. He had a fundamental question: “Why do we need to invest in B2B marketing?”

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Three Reasons to Rebrand Your Podcast
Episode 109
Three Reasons to Rebrand Your Podcast

Well, I was at Content Marketing World and trying to get ready for my session. A big and tall gentleman, Danny Harris, approached me and said, “Pam, you’ve changed your podcast title and logo.”

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