Podcast – B2B Marketing and More

Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories with her guests. Send Her Your Marketing Questions. She Will Answer Them.

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Check Out Her Podcast One Pager and Schedule A Call.

Improve Your Digital Marketing with Programmatic Advertising
Episode 224
Improve Your Digital Marketing with Programmatic Advertising

Learn how to boost digital marketing with programmatic advertising and improve your content strategy and promotion.

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8 Steps to Creating a Solid Account-Based Marketing Strategy
Episode 223
8 Steps to Creating a Solid Account-Based Marketing Strategy

Here are eight steps to help you in your process of creating a solid account-based marketing strategy.

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B2B Podcasting: Another Content Marketing Channel for Marketers
Episode 222
B2B Podcasting: Another Content Marketing Channel for Marketers

Learn about the do's and don'ts of B2B podcasting and how to use it as a content marketing channel.

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Top B2B Marketing Competencies to Boost Your Career
Episode 221
Top B2B Marketing Competencies to Boost Your Career

Learn about skill sets and B2B marketing competencies to boost your career

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Confused About ICP and Buyer Persona? Here’s A Crash Course
Episode 220
Confused About ICP and Buyer Persona? Here’s A Crash Course

ICP vs Buyer Persona: learn about the differences and specific examples of when to use Ideal Customer Profile and Buyer Persona.

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Communicating Marketing to the C-Suite: From Objectives to ROI
Episode 219
Communicating Marketing to the C-Suite: From Objectives to ROI

Marketing tends to be very complicated, and many marketers have difficulty helping their C-Suite understand marketing's impact.

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Quick Guide To Emotional Intelligence in the Workplace
Episode 218
Quick Guide To Emotional Intelligence in the Workplace

We all deal with hardship differently, so it's essential to be sensitive to others' coping mechanisms.

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4 Tips To Overcome Imposter Syndrome and Boost Your Career
Episode 217
4 Tips To Overcome Imposter Syndrome and Boost Your Career

You can be self-critical but never be self-loathing. Learn how to overcome imposter syndrome and boost your career.

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Practical Tips for Running LinkedIn Ads
Episode 216
Practical Tips for Running LinkedIn Ads

AJ specializes in paid ads for LinkedIn. Listen to this episode of B2B Marketing & More to hear practical tips for running LinkedIn ads.

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The Myth of the Empowered Buyer
Episode 215
The Myth of the Empowered Buyer

In the past several years, there's been a term called empowered buyers. However, does that mean they are totally in control and incredibly knowledgeable?

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How To Navigate the (Not So) Big and Scary Martech Stack
Episode 214
How To Navigate the (Not So) Big and Scary Martech Stack

Learn how to set up an efficient and cohesive martech stack with this thinking approach and key steps that you can take to tackle marketing technology complexity.

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How to Build B2B Thought Leadership
Episode 213
How to Build B2B Thought Leadership

Erika Heald, founder and the lead consultant at Erika Heald Marketing Consulting, shares tips on building a B2B thought leadership.

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