Podcast – B2B Marketing and More

Erica Heald, founder and the lead consultant at Erica Heald Marketing Consulting, shares tips on building a B2B thought leadership.

Janet Driscoll Miller, president and CEO of Marketing Mojo, talks about data-driven marketing and how to use data in your business.

Rather than answering the question of the best way to integrate sales and marketing in a large company? I want to change the question to How To Facilitate Sales and Marketing Integration within a Large Enterprise.

Supporting sales is tricky and delicate. Listen to this episode to learn what you need to do to navigate the process with ease.

B2B marketing automation is constantly changing. Stay on top of it with Darrell Alfonso, a global marketing operations manager at Amazon Web Services,

Learn about the fundamentals of product positioning, how it is different from messaging framework, and how to position your products.

Kayla Graham, operations manager at Content Callout, wears multiple hats, and in this episode, she talks about marketing and sales alignment and how to optimize it for startup companies.

Vidhya Ravi, UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago, shares how her diverse background helps her shape perspective and work in UX research.

Ryan Staley, the CEO and the founder of Whale Boss, talks about the essential characteristics of effective salespeople.

Carla Johnson, author of RE:Think Innovation, breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.

A young marketing manager asked me how to share the bad results of the marketing campaign. Here are three approaches.

Part two of conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions, about creating a data-driven social media B2B marketing strategy.