Helping B2B Companies Increase ROI
We work with enterprise and mid-size organizations to help them excel in their marketing efforts, align sales and marketing efforts, and cultivate senior leadership’s strategic thinking. Here are some examples of how we deliver results for our clients.
We worked with one of Microsoft agencies to conduct sales-centric channel partner content audit, content mapping and editorial planning recommendations. The team was able to use the information for their site redesign and optimization.
This six-month project worked with Southwest Airlines newly founded sales operations, sales enablement, B2B marketing teams and Vice President of Sales. Our team conducted workshops and created recommendations for their long-term sales enablement strategy and overall sales organization structures for Sales Ops, Sales Enablement, and B2B Marketing teams.
This was a 1:1 marketing coaching with Cascade’s senior marketing leader. We worked on her marketing plan, ROI, and dashboards. We created a 2020 marketing plan and clearly identified specific initiatives that marketing will help sales. She was able to use the deck to pitch for an additional budget.
We worked on several digital marketing training workshops for Sunstar’s European teams over a span of 2 years. We emphasized the importance of digital and martech. As a result, they sourced the Adobe marketing suite and implemented digital transformation across key countries.
Our engagement with InfinityQS is on-going. It’s expanded from messaging/positioning of their hero products, sales enablement content mapping, down to planning workshops for their sales and marketing teams.