Content is vital in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams.

Gone are the days when the priorities of Sales and Marketing diverged. Today, sales and marketing teams must work together to attain the same organizational goals.

During the webinar, you will learn:

  • When and how to align your content marketing efforts with the needs of Sales at the forefront
  • How marketing elements and programs can be a successful part of the sales process
  • How to easily map content between Sales and Marketing

It’s time to create and curate great content to support your sales and revenue goals.

Watch on-demand here to learn the basics of creating your sales enablement plan.

Have questions? Feel free to reach out.

If you’d like to learn more about B2B, marketing, and sales, check out my blog or books page

For additional resources, subscribe to my YouTube channel B2B Marketing and More.

However, if you prefer audio content, subscribe to my Apple podcast channel.

Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.