Formulate Your Sales Enablement Plan by Unifying Sales and Marketing   Pam's One Pager

Pam Didner, a Sales Enablement Consultant, is ready to guide your integration of sales and marketing into a single, efficient, and productive team.

Marketing traditionally focuses on building brand awareness at the top of the sales funnel, while sales target opportunities and close deals at the bottom. 

However, today’s digital landscape blurs these boundaries, and a coordinated approach is crucial in your sales enablement program.

Understanding the overlap between sales and marketing is vital, as it helps:

  • Drive demand generation
  • Cater to sales’ collateral requirements
  • Support sales training and onboarding efforts

Market dynamics often have marketing and sales stepping on each other’s toes. For instance, while marketing nurtures prospects via targeted email campaigns, sales often conduct their mini-campaigns. 

Although modern technologies may boost individual productivity, they don’t necessarily unite sales and marketing due to a lack of tool integration — that’s why a sales enablement strategy is important.

As the boundaries between sales and marketing continue to merge, the marketing role has to evolve to:

  • Identify marketing elements essential for sales discussions
  • Educate sales about key marketing programs
  • Help sales understand the impacts of technology on marketing and sales
  • Brainstorm marketing initiatives that support sales negotiations

How to Establish a Relationship Between Sales and Marketing

  • Understand your current processes and challenges
  • Lead a collaboration day with key players
  • Identify main initiatives and key results for the teams to implement
  • Source sales tech and MarTech tools for communication and collaboration
  • Lead the implementation processes

Collaboration requires people, data, processes, technology, and tools. At the same time, it also requires marketing to be nimble and spontaneous. You’ll need to adjust sales and marketing priorities and budget allocation in order to plan and collaborate effectively.

Brainstorm with Pam

Sales Enablement Services


It’s not about talking; it’s about doing

When we provide sales enabelement planning consulting to our customers, we are in the trenches with them to get things done. #getitdone


Check out Pam’s blogs, podcasts, and videos

Pam’s B2B Marketing and More podcast and YouTube channel keep you informed on marketing, sales trends and templates you can use to make your job easier.


It’s time to align sales and marketing

Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning Speaker, Author, Trainer, and Consultant. She can help your company reach new heights.


Deepen sales and marketing know-how

Pam will lead, facilitate, and show how to integrate your teams and develop a blueprint to move the teams forward to achieve your organization’s business goals.

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.

Greg Matranga

Greg Matranga

VP of Global Marketing