Are you ready to build your sales enablement plan?

Pam Didner, Sales Enablement Consultant, can help you integrate your sales and marketing teams into ONE efficient and productive team.

As you know, marketing focuses on the top of the purchase funnel, while sales aim at the bottom of the funnel.

Marketing is all about creative, messaging, and campaigns (brand awareness), while sales is about opportunities and closing deals (meeting quotas). The engagement between sales and marketing encompasses the following areas:

  • Drives demand generation
  • Fulfills sales’ collateral needs
  • Supports sales training and onboarding

With digital, the lines between sales and marketing have become blurry. At certain points, we step on each other’s toes.

Marketing managers use email campaigns to nurture prospects.

Guess what? Sales are doing their own mini-campaigns to reach out to their own prospects. New technologies may make us productive separately, but they didn’t bring us together, since the tools sales and marketing use are not fully integrated. Sales and marketing need to re-evaluate how they should work together moving forward.

As sales and marketing boundaries evolve and blur, marketing’s role will need to be expanded to:

  • Identify marketing elements that are part of the sales discussion
  • Educate sales in key marketing programs
  • Help sales teams understand technology’s impact on marketing and sales
  • Brainstorm marketing programs that aid sales negotiations

Here is How to Establish a Relationship Between Sales and Marketing

  • Understand your current processes and challenges
  • Lead a collaboration day with key players
  • Identify main initiatives and key results for the teams to implement
  • Source sales tech and MarTech tools for communication and collaboration
  • Lead the implementation processes

Collaboration requires people, data, processes, technology, and tools. At the same time, it also requires marketing to be nimble and spontaneous. You’ll need to adjust sales and marketing priorities and budget allocation in order to plan and collaborate effectively.

Brainstorm with Pam

Sales Enablement Services

Consulting

It’s not about talking; it’s about doing

When we provide sales enabelement planning consulting to our customers, we are in the trenches with them to get things done. #getitdone

Resources

Check out Pam’s blogs, podcasts, and videos

Pam’s B2B Marketing and More podcast and YouTube channel keep you informed on marketing, sales trends and templates you can use to make your job easier.

Speaking

It’s time to align sales and marketing

Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning Speaker, Author, Trainer, and Consultant. She can help your company reach new heights.

Workshops

Deepen sales and marketing know-how

Pam will lead, facilitate, and show how to integrate your teams and develop a blueprint to move the teams forward to achieve your organization’s business goals.

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.

Greg Matranga

VP of Global Marketing