How to Design a Strategic Marketing Plan to Rally Your Teams with Effective Planning               Pam's One Pager

Every marketing department has its unique strategic marketing planning process.

From digital and event marketing plans to content and country-specific strategies, there’s always a multitude of planning in place.

But the primary challenge lies in consolidating these disparate plans into a concise, 10-12 slide presentation that rallies everyone from global headquarters to regional teams, and from product to marketing departments.

Strategic Planning Consultation with Fractional CMO, Pam Didner

How can you provide clear guidance to company-wide teams for creating strategic marketing plans? How can you merge their diverse plans into one comprehensive, rallying strategy? It’s a complex quest, but not an insurmountable one.

Moreover, it’s crucial to discern between “plans” vs. “planning”. Planning is an active dialogue about goals, objectives, strategies, and tasks. Plans are the documented outcomes of your planning discussions that need to be regularly updated due to dynamic business environments

How to Master Marketing Planning

  • Assess your current strategic marketing planning process
  • Offer structured guidance for effective planning
  • Implement standardized templates for consistent planning
  • Consolidate various marketing plans into a single strategy
  • Develop a comprehensive and integrated marketing plan
Brainstorm with Pam

B2B Strategic Planning Services


It’s not about talking; it’s about doing

When we provide strategic planning consulting to our customers, we are in the trenches with them to get things done. #getitdone


Check out Pam’s blogs, podcasts, and videos

Pam’s B2B Marketing and More podcast and YouTube channel keep you informed on marketing, sales trends and templates you can use to make your job easier.


It’s time to align sales and marketing

Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning Speaker, Author, Trainer, and Consultant. She can help your company reach new heights.


Deepen sales and marketing know-how

Pam will lead, facilitate, and show how to integrate your teams and develop a blueprint to move the teams forward to achieve your organization’s business goals.

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.

Greg Matranga

Greg Matranga

VP of Global Marketing