How to Create a Strategic Marketing Plan to Rally Your Teams

Every marketing team develops its own strategic marketing planning process.

We have a digital marketing plan, event marketing plan, content marketing plan, and country-specific plan. Heck, we even have a global marketing plan.

At the end of day, we must ask ourselves: How can we consolidate all the plans into 10-12 slides to rally everyone from Headquarters to country-level regions and from product teams to marketing.

Strategic Planning Consultant

How do we provide guidance to company-wide teams so that they can create their own strategic marketing plans? When they are done, how do we consolidate their plans into one big and concise plan to rally everyone? It’s complex and challenging.

In addition, there is a difference between “plans” vs. “planning”.

Planning is an active way of discussing the goals, objectives, strategies, and tasks that we need to accomplish.

Plans are the documentation of planning. Since things change, plans need to get updated on a regular basis.

How to Take Control of Your Marketing Plans

  • Evaluate your strategic marketing plan process
  • Provide planning guidance
  • Standardize planning templates
  • Consolidate your plans
  • Create an integrated plan
Brainstorm with Pam

B2B Strategic Planning Services

Consulting

It’s not about talking; it’s about doing

When we provide strategic planning consulting to our customers, we are in the trenches with them to get things done. #getitdone

Resources

Check out Pam’s blogs, podcasts, and videos

Pam’s B2B Marketing and More podcast and YouTube channel keep you informed on marketing, sales trends and templates you can use to make your job easier.

Speaking

It’s time to align sales and marketing

Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning Speaker, Author, Trainer, and Consultant. She can help your company reach new heights.

Workshops

Deepen sales and marketing know-how

Pam will lead, facilitate, and show how to integrate your teams and develop a blueprint to move the teams forward to achieve your organization’s business goals.

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.

Greg Matranga

VP of Global Marketing