Welcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I’ve often seen him at a different speaking circuit, talking passionately about content and content marketing. Today we talk about social media video content.

In this episode:

  • How to overcome the fear of being on camera and live video?
  • How to get started with Linkedin videos, and what are some of the best practices?
  • The list of tools to make good video content, from recording to editing.
  • When to use scripts and how to use them.
  • What is a cam link, and how to use it?
  • Learn more about Wirecast and OBS and what are the differences.
  • How to become and appear more natural on camera?
  • What are some business benefits of TikTok video content?
  • What if businesses need to create video content for multiple platforms – benefits and drawbacks
  • When to use a teleprompter, and what are the benefits?
  • How to set up the workspace for creating video content?

Quotes from the episode:

“I’ve practiced over time, learned how to read a script, and you wouldn’t know that I’m reading a script. When I first tried to do video reading a script, and I watched myself, I realized there are specific little nuances – that make a difference – that I wasn’t doing. So I had to learn, watch them on video, and make sure that I smiled and raised my eyebrows and be natural.”

“If you’re going to be a digital marketer and present yourself well on camera, you need to present yourself just as you would dress up to go somewhere. Whether you’re at home or in your office, how you sound and how you look, not just how you look physically, but how you show up on camera, it’s going to be very critical moving forward.”


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To expand your knowledge about B2B marketing and Social Media Video Content check out some of my previous podcast episodes and articles.

Podcast episodes

Must-Have Marketing Skills for Modern Marketers

How to Create a Standout Virtual Event

The Journey of Transitioning #CMWorld 2020 to a Virtual Event

Blog post

Simple Ways to Make Your Video Calls Look and Sound Better

How to Deliver a Virtual Presentation to Management Successfully


Create and Deliver Impressive Presentations to Senior Managers


In this episode of B2B Marketing and More with Pam, Lee Judge, co-founder and CMO of Content Monsta, shares tips and insight to help you level up your social media video content.

Pam Didner: I have a very, very special guest today. Lee Judge. He is the CEO of Content Monsta. He is also a fellow speaker I’ve seen quite often at a different speaking circuit, and he talks about content and content marketing passionately in various conferences. Lee, so happy to have you on my podcast!

Lee Judge: So happy to be here, Pam. I am excited to be here with you.

Pam Didner: And today, we’re going to talk about your favorite topic and mine, too – how to create a great video that converts. I would say a year ago, I was intimidated by video recording. And I was like, “oh my God, you know, I don’t look good enough. My hair, I need to do. I’m a gov, blah, blah, blah, blah.” I’ll find all sorts of excuses and not to do any kind of video recording. It took me a long time to overcome that. Do you have any advice for anybody to overcome that fear?

Lee Judge: Well, the most cliche thing is the actual answer. Just doing it, doing it often. If she can get it, just get past that hump of no matter how you look, just do it. In fact, here’s a tip, even if you don’t intend to publish it, still do it. So record the video for yourself and do it over and over and over. You never have to show anyone just yet. And then eventually you’ll become more comfortable. And you’ll also say, “you know what? I want someone to see that, that I just did.”

Then that’ll be the first one you publish, and then it’ll go from there. And you have to make those mistakes and get used to them. And next thing you know, you have a personality, you have a style, but those don’t come unless you start doing it. 

Pam Didner:  I 100% agree with you. I was looking for some magical advice, but your advice is practical just fricking do it, alright! I should not worry about it. Just do it. And that was a journey I kind of went through. I’m not going to care about my hair or my accent that much. I’m just going to do it. And that’s how I started my journey. 

Lee Judge:  Yeah. Do you know why it’s not magical? It’s not magic because it fades off. I mean, it happens to me. If I go long enough without creating a video, those things start creeping in, like, do I need a haircut? Do I have time to do this and time to do that? And should I script it, should I not have scripted it. All those things come into play.

And even, what I say, it’s like, “Does everybody already know that? Is that going to be valuable to somebody? Why should I do this?” All these excuses that you had before ever doing it will come back if you’re not careful. That repetition is important to keep on doing it over and over. 

Pam Didner:  So I noticed that you created or you create many videos on LinkedIn. So can you tell us how you got started and what did you learn over time? 

Lee Judge: At the time, it felt like the idea of getting any leverage on YouTube wasn’t going to happen because there’s just too much uphill battle to get a YouTube audience. Plus, I was in it for business. You know, my audience was a B2B audience.

Pam Didner:  Mine, too. 

Lee Judge: Yeah. So even if I could get an audience on YouTube, it wouldn’t make business sense. So when LinkedIn announced the video, I thought, “here’s my chance,” you know? I’m skilled at it. I have the equipment, I don’t know how, and I can get the upper hand and jump in and do a lot of it right now because it was very forgiving. After all, since no one was doing it, you can make a mistake because you were ahead of the crowd just by simply doing it.

So I did a lot of videos, made many mistakes, and eventually made many good videos. And by the time the algorithm was mature enough to show it to lots of people, I’d already kind of got my flow of my style of creating things. 

Pam Didner:  You got your groove. (laughs)

Lee Judge:  Got my groove. Yeah. It took a while to get that groove. And the good thing was, people were forgiving. They were like, “wow, a video.” They weren’t like, “wow, good video, a bad video. Or they were like, wow. A video period.” So that’s where I started doing that. And then when LinkedIn live came out, I was lucky to get it early. You know, the first day I, this has been at least. Geez. It was called beta. Then it was at least two, maybe three years ago. When I got it, I got it early. And, you know, I just picked up my phone and went live. And at that time again, it was a beginning of a new era, where nobody had it. So any kind of mistake was fine because I was ahead of the curve.

And so I made lots and lots of videos, lots of mistakes and lots of ways to Polish it and learn lots of things along the way. Yeah. I kind of called it off for a while on live, but now I am hot on the press again, doing as much Live as possible. 

Pam Didner:  I have a Facebook community, and it’s called How to Build Your Marketing Skills to Get Ahead. I usually do Facebook Live within the community. I call it Wednesday Coffee Break. It’s usually noon. I will lock in, and I’ll do a Facebook live for about 15, 20 minutes. And I answer community members’ questions—basically three questions at a time. Just like you said, I usually don’t script it. And, but I review the questions in advance, and I know exactly what I want to say, and I want to make, make the answer relevant and valuable, but I’m not necessarily scripting the whole thing and oh my God. I make tons of mistakes. Sometimes that was like, “oh, wait a minute. I need to delete that video. And let me redo that. Sometimes I just laugh it off, 

Lee Judge: You know, I don’t think people notice it that much because when you have a conversation, if you imagine listening to two people have a regular conversation, if you tried to take notes of all the quotes, unquote mistakes, it’s constant. Yeah, overtalk each other. You misstate something, you stated again, you say, well, let me think about it. All that stuff is just natural conversation. And when we’re the creators of content, creators or videos, particularly, we tend to be over-sensitive about those little things that nobody, nobody, would even know in the first place. 

Pam Didner: Yeah, you’re totally right. I think, at least for me, I’m incredibly self-critical. I was like, “oh my God, I just sound horrible and I need to do that again.” But if in the live situation you don’t have a chance to do it again. Well, you probably can, but still. 

Lee Judge:  Yeah. Well, the beauty of life is when it’s done, it’s done.

Pam Didner: You don’t have to worry about it. So that goes down to a bit of bit nitty-gritty details. So what tool would you use to make a good video, from recording to editing? Do you use any tools? Do you have any recommendations, and also, do you write scripts in advance? I’m like. Uh, with you like tons of questions! (both laugh) 

Lee Judge:  Okay. Well, I’ll try to answer them. So, and so let’s take the equipment first. Okay. Um, I have lots of tools, so I’ll just try to break down which ones for what purpose. Um, so if we start with recorded content, for example, um, for me. I’d always use DSLR cameras. Um, I haven’t done webcams in a long time, but I mean, there’s still, you know, really good webcams. So that’s a good starting point for anyone who has, you know, who’s wants to just record to their computer. Just get a good webcam–not the one that comes with your laptop–but get a good HD webcam.

Pam Didner:  Then the next level is a digital camera. 

Lee Judge:  Yeah. The next level is digital. 

Pam Didner: Do you use a cam link? To link between camera and your computer?

Lee Judge:  Yeah, I do. It’s funny. You said that because I’ve got one right here. So I just upgraded last week from a cam link to a, um, ATEM mini or ATEM mini pro, which is like a switcher. Anything you’ve seen from me up until this week has been software switchers and things like the cam link. I’ll just explain what those are, right. The cam link is, or the black magic, ATEM. They allow you to take a camera as a digital camera and turn that signal into something that the computer can read in to turn into a webcam.

The cam link is a capture card to capture the video from your digital source and allow the computer to see it as a webcam. And so when I recorded videos, for example, for presentation, then I might record it just in-camera. So when I’m doing a presentation, then I just go straight in-camera. I don’t even connect to a computer. 

Pam Didner: Yeah, I 100% agree with you. I like that idea a lot. That’s what I’ve been doing actually for some recorded YouTube videos.

Lee Judge: Right. Directly in camera. Interesting because I’m looking at my desk, and I see all these SD cards from my camera that I’ve not used since the pandemic. Because I realized since my cameras aren’t going in and out and moving around much, I’ve hardwired everything, and I recorded directly into the computer, which requires the capture card. So, you know, and also I began doing more live. 

So two things. One, if you’re recording, just go straight into the camera, unless the camera’s always going to be in the same place, then you can do a capture card into your computer, saves you the time of transfer, makes sense.

If you’re going to go live, then you need some way to switch things like either switch the camera or switch to your presentation. And for me, I began using Wirecast, which is sort of like OBS people have heard of OBS. 

Pam Didner:  OBS, yes.

Lee Judge:  So Wirecast is kind of a level up from OBS, um, just a little more user-friendly.

Pam Didner:  Is it much easier to use than the OBS? 

Lee Judge:  Yes, it’s definitely much easier. More features. Uh, but it’s expensive. 

Pam Didner: So it’s a monthly fee. How much is it? You know, 

Lee Judge:  The good thing is the version I have. It’s about 800, I think, a month or 

Pam Didner: A month? a month, or a year? 

Lee Judge: Period. Just period

Pam Didner: Oh, okay. That’s not bad, to be honest.

Lee Judge: So it’s once. And what sold me on it was the fact that, uh, it comes with a stock library of video, audio and picture. You get like a Getty-type library of images, videos. Yeah. Yeah. So when I’m producing shows or even videos offline, I have this library. Um, so every year, it’s like a hundred dollars renewal to keep their software and media, whatever. Yeah. I mean, by the time I would spend on three or four video clips for. I would spend a hundred bucks. So it’s worth it to me to keep that, even if it’s not for the support, it’s for the stock images. I don’t have to buy stock images and music and all that kind of stuff, because I have it in that package.

It was a big chunk to pay compared to people who are using OBS. Um, so then, you know, I have this hardware switcher now that I’m using, which will allow me to do a few more things and keep things a little more stable and then the cam link and clearer than the cam link, perhaps sometimes. I mean, the cam link is solid is pretty good, but it’s not foolproof. Um, and so, the failure factor dropped quite a bit when I went with the hardware route.

Pam Didner: Okay. I’ll check that one out. Currently, I’m still like one level below you. I’m using came lengths. I’m using my 4k camera. 

Lee Judge: When I do the recording, just using the camera. You may not even need more. It’s just that I know I might need more sources coming in. Got it. For me, my company does this for other companies.

Pam Didner:  So you are using this as it’s a revenue-generating tool, right? You have to sharpen your video technology knowledge constantly, and the ability to edit and will help others. 

Lee Judge: Yeah, that’s a good point too, because this particular piece of hardware uses the same software; whether it’s from this level up to a full television studio, it’s the same software. So, my church uses it for its broadcast. It’s not just a matter of me going up from the cam ink, it’s a matter of me as a professional knowing I need to know this, you know, I need to understand this level. So I’m sharpening my skills. I’m getting into a level where I know that I can grow a lot more with a lot bigger types of hardware.

I don’t think the idea of us going live and having our studios is going anywhere anytime soon; it’s going to be more and more people having more and more equipment at home. And right now, I’m encouraging your executives, the CEOs, to have something have a digital camera, microphone, at least in your office at home, because that’s where we’re at right now.

Pam Didner: I agree. I kind of beef up my audio-video equipment and the setting in the past, probably six to eight months. I have three microphones, including, you know, lavalier microphone. And I have an audio interface. I have a 4k camera. I have like five different lightings right here and also three different selfie lights. So I understand everything you said. Plus, when I do even Facebook Live, you know, the lighting is kind of important. The sound is important, of course, doing a YouTube channel, video recording. And, it’s a lot of work. I have to tell you, but it’s so much work and this, especially for an amateur like me, “my God, everything is a learning curve.”

Lee Judge:  Yeah. And the people who are watching you will appreciate it. They won’t know why. 

Pam Didner: (laughs) They’re like, “Pam, I appreciate you!”

Lee Judge:  Yeah, exactly. They’ll just say that “Pam shows up so professionally.” They won’t know why they won’t know that it’s because her lighting is good or her microphone’s good. They’ll just know that she looks better than the other person looking up, you know, looking at their nose, cause their laptops on the table, you know. They’ll know for some reason that Pam presents herself better than others. And I think we’re getting to a place where. If you’re at a certain level, you’re expected to look good on camera.


Pam Didner: Yeah, the video communication, especially, uh, COVID really, really propelled the next level of the quality in terms of virtual communications. I hear you loud and clear. You know, it’s not just like the sound and, uh, the, the room, The backdrop, even what you wear and what you say and how you say it, all of those matters now, I think so much more, uh, prior to the pandemic. 

Lee Judge:  Yeah. Today’s dress clothes is a good camera and a good microphone. That is today’s office wear (laughs).

Pam Didner: That is true. Well said, well said, you know, people can still wear their pajamas, but nobody can tell (laughs).

Lee Judge:  Exactly. Exactly. You met. My daughter always notices. She’ll see me come downstairs to my studio, wearing a dress shirt and sweat pants. She’s like, “Oh daddy, you’re going to work? Or you going to do a podcast?” But she can tell. And I wonder, what does that do to a kid looking at her parent and she’s growing up and dressing up? Going to work means some old sweat pants and a dress shirt, like halfway dressed. So that’s what we are now, though. I mean, from the waist up with a good camera, a good microphone is where we are. And I think it’ll be that way for a while. 

Pam Didner: I think so, too. So what about scripting? What is your thought on that? I wanted to hear your point of view. 

Lee Judge: So I’m very clear on when and when I don’t script. And I’ll tell you what I do. So when I’m giving instruction, like say it’s a keynote or a, a course. Especially a course, you want to be very exact with what you’re saying. You don’t want to say too much. You don’t want to see too little and leave out anything. Right. In those cases, I script because I don’t want to miss anything. I want to be concise. 

Now, pushing into the keynote when it’s a keynote when it’s more of an entertainment, then I may have just noted an outline. Right. So I don’t want to hard not to 

Pam Didner:  Exactly. You kind of want to be at the moment when it isn’t necessary, or if there’s a joke that comes to your mind, that’s very proper. And you want to talk about it. Yeah. 

Lee Judge:  You want to say it. So when I’m scripting, I’m thinking, you know, if it’s a course, it’s almost like someone reading a textbook. If they’re in the mode of, let me hear exactly what I need to learn, then I will. And even then, you know, I’ve practiced in overtime, learned how to read a script, and you do not know that I’m reading a script. And that takes some skills and practice, as well. I’ll tell you some things that I learned along the way. When I first tried to do video reading a script and watched myself, I realized certain little nuances make a difference that I wasn’t doing. You’d be surprised by some of the things.

So one thing was when I’m reading my eyebrows, don’t move. When you’re talking to someone, they do, you know, you go really, and your eyebrows go up. You know, when you’re reading, even if it’s something you say to yourself, it’s interesting, your eyebrows will move a little bit or something, right. Certain little muscles in your face will move when you’re reacting to your brains, lighting up different ideas and concepts, but when you’re reading. Those lights don’t happen. And, your facial expressions don’t change very much. 

And so I had to learn, have to watch them on video, how to make sure that I smiled and raised my eyebrows and 

Pam Didner: Be natural! (laughs)

Lee Judge: Be natural, yeah! Because I only knew that, you know, as from radio and from doing audio recordings, I knew that you had to smile physically because people could hear it. But I didn’t realize that with, with video, if you’re reading a script, you got to smile, you’ve got to move your eyebrows. You got to move your cheeks. Things have to act—

Pam Didner: You have to make that happen intentionally.

Lee Judge:  Yeah. Yeah. And it almost has to be a caricature. I mean, I would often have to, in my mind, I’m overdoing my expressions, but then when I watch it back on video, it looked cool. 

Pam Didner: So, you know, I’m a little bit different, and I usually have scripts, uh, for almost everything. It’s kind of like notes, but it’s a script. What, for my, uh, video recording, it doesn’t matter if what keynotes or even for my YouTube channel video. I will still improvise, by the way. Yeah, that doesn’t kind of, you know, directly, exactly speaking to the script.

I will improvise, but the way I talk and when, even when I look at a script, look at me, I was like, “Oh, hi, Lee, how are you today? Today we’re going to talk about this. “I still have that facial expression. I’m still reading the script. So you and I are different from that perspective, I will be reading the script, but I’m envisioning I’m reading the script to someone.

Lee Judge: Well, see that’s, that’s where I am now. And what I was saying was when I first saw my video, I wasn’t doing that. And I said, “wait a minute, what is it about my video–this is like day, one year ago–what is it about that video that makes me know that he’s reading that script. Got it. And it was the lack of facial expressions.

So now, whether I’m on camera or not, I think about the facial expression to make sure that you have it coming across the microphone, as well.

Pam Didner:  So, um, another question I would like to ask you is, are you on TikTok? or any other video platforms? I know you are on Facebook, and I’m sorry, you are on LinkedIn. And then that makes perfect sense. So what is your thought on TikTok and also ADL video platforms? 

Lee Judge:  So I have channels all over the place. I mean, Instagram, YouTube, and even TikTok, but you know, the funny thing about TikTok was I was on TikTok when it was Music.ly. Before it was even– 

Pam Didner: Were you singing Lee? Were you singing? (laughs)

Lee Judge: I was doing, I was singing. I think I had some stuff with my kid on there. You know, I was on it with, because I was like, wow, this is amazing music.ly. So I did musically up until shortly after it became tic-tac. And I think since then, I’ve only done maybe three or four since it’s been TikTok. I create so much content, and I have to admit, it’s hard to create it just for fun.

Pam Didner:  I hear you. I get it. 

Lee Judge:  Yeah. TikTok can be done for business, but I think it’s primarily B2C.

Pam Didner: I will agree with you. That’s my sentiment and assessment as well. I don’t have any content there, but when I looked at the content, they have quite a bit of useful content and self-improvement, relationship, but it’s B2C. I don’t think there’s much B2B; even on the B2B side of things, it tends to be very educated.

What is the definition of B2B marketing? What is the buyer’s persona? It’s a very educational type of content, but they kind of make it fun and explain that definition in less than 60 seconds. But, uh, it’s not necessarily the place for me in terms of, for my audience, specifically. 

Lee Judge: Yeah. Yeah. And for me, I tend to go all-in when I have, when I’m working with a, with a platform, like, for example, with LinkedIn, I’m not just going to show up and write something. I also want to do audio and video and edit video and do more. And now I’m doing LinkedIn Lives every other day, almost. I mean, just I’m pushing the limits to do that on TikTok. It takes a lot of time to get the value.

Pam Didner: Time and effort. Yeah. I mean, I was looking at some of the videos that were done by even an amateur, but the editing, ideas they were thinking about, the music that goes with it, and the tempo, you know, like the movement and tempo that go together.

It’s all about precision. And I think that editing is super, supercritical, and that takes a lot of time to make that, you know, to get that done in less than 60 seconds. 

Lee Judge:  Yeah. And the thing for me is to, I mean, I watch people who do TikTok editing, and they do it very quickly, but even then, quickly may mean five minutes, you know, it’s quick, and it can be some amazing video in five minutes. Five minutes from me is pretty costly for a video to laugh at. 

Pam Didner:  I understand that. I understand. Plus, that adds upright. Five minutes every single day. And talking about a month, a two month, that adds up, but there’s no, um, conversions or any kind of sales that come from that is probably doesn’t make a lot of sense. 

Lee Judge:  Well, let me, let me tell you, Pam. Yeah, so I typically go to two to three platforms at a time. I mean, my goal is LinkedIn, but I’m like if I can just cut on YouTube and Facebook, why not. That’s what I do. Um, the interesting thing you said, though, You know about just doing it and then when you’re done, you’re done. Yeah. So this week, I was excited about getting some new equipment.

So right now, I’m looking at a teleprompter. That way, I can look directly at you when I’m talking to you. Cause I’m looking at a teleprompter. 

Pam Didner: You know, I want to set that up too. I mean, thinking about it, is it worth it? 

Lee Judge:  Absolutely. I mean, this is my today. I’m on your podcast. I recorded an episode of my podcast, and I had a couple of zoom calls. It just helps so much not to worry about looking up or down around, and I can do presentations live and talk to my audience directly without worrying about looking at any other screens. Yeah. So it’s definitely, yeah. 

However, I can create a higher quality video in real-time and be done with it. I did two or three LinkedIn lives this week, and I intended just to test and then just deleted it. But by the time. Uh, first, the first time I did it, I had all these people coming in and making comments, and I was like, “geez, I can’t just delete it now because there’s a lot of good comments in here, and I made connections.”

Pam Didner: Yeah. You want to keep it. Yeah, yeah. Yeah. 

Lee Judge: I did two more after that, and the same thing happened. I was, you know, I did a video. One of them, you know, I’m always testing times of day to see what works and also testing the LinkedIn Creator Mode, which, you know, changes your header to video. And the notifications are a bit different. So I did one this week where the notifications didn’t even happen. The header changed. And no one was on live with me. It’s like one or two people, maybe. So I was like, “Okay, I’ll just delete that.” Before I turned around to delete it, it was already over. Comments began, began coming in.

It sounds like, “you know, what, any other video content that I would have created, I would have spent time thinking about it. I would have planned on editing it. It would have sit on my hard drive for another week or so,” you know, so I’m all in for live right now. Um, cause I can create a. PowerPoint or Prezi presentation if I have a thought. So, “you know what, here are five ways you can go live today,” I’ll just pop those five things in five slides. Hit a few switches, go live and just begin talking, and people will go, wow. That was so valuable. Thank you for that. And I’m like, wow. Okay. That was effortless to turn on my camera, go live and talk to someone. So you’re going to see a lot more of me live.

Pam Didner:  Alright! I’m looking forward to that. Yeah. The thing about I’m not, I don’t think I’m set up in that way to do a lot of live yet. And um, I need to have hardware and software set up in a way that I’m very comfortable doing that. 

Lee Judge: That’s important, the workflow because I mean, I put, it’s funny. I felt guilty. Um, Monday, I spent so much time on equipment, testing, and setting up different stuff. But I remember on Wednesday saying to my wife, “you know what? I went downstairs with the studio turned off, and within five minutes, I was live. Turn everything on, chose the channels. Boom, I’m alive.” And I’m talking to the audience, and it’s like all that work to wire it up to make it smooth workflow paid off. 

Pam Didner:  And that’s the whole day. Yeah. All by myself. I get it. I understand. 

Lee Judge: Okay, so now I’ve done it since then. I’ve done it four or five times. And I just walk in here and a couple of switches and three minutes, and I’m on air. 

Pam Didner: Speaking of that, do you have your studio and office in the same place, or do you have two separate locations? Like you’ll have an office, your office, and your studio is your studio? 

Lee Judge:  I have to, um, I’m lucky because I, um, when I bought this house, I was producing music. And so I chose this house because it has this odd scenario wherein the basement, there’s a bedroom with no windows. Okay. Horrible bedroom. Yeah. But it’s a great studio. So I said, okay, well, this, this room is my new studio. And so I came in, you know, I put in all the acoustic tiles and everything, so it’s acoustically tight. So it was designed for music to the production. So, I have this room now with my video studio, and I rarely do anything from my office now.

Pam Didner: So you do have two setups. You have the music, your studio for recording, and then your, your, you have your office specifically to work. So I have come to realize just now that I need that kind of setup.

I have adjustable desks. And it’s my office, and I have a dual monitor. I have my Mac and 4K camera right next to me. I have my microphone things out all over the place. They are not messy, but it’s kinda messy. And I just realized you need to have a recording studio and this, the office, completely separate. Oherwise, I have to worry about the setup every single time. Right. And if I want to do a video.

Lee Judge: That’s the key. You know, all of these, these buttons and things around me that you can’t see right now are here. That’s what the desk space is. There’s no space for a laptop or a notepad or pen, or none of that stuff.

Pam Didner:  Yeah, I hear you. Yeah. Very good. Hey, this is very insightful. well, it’s an insightful conversation for me! (laughs) So for the audience who are listening, I agree with Lee, and I think it’s very important in the future, especially if you want to be a digital marketer. Having a chance or sharpening your skillset in terms of the audio-video recording is somehow critical. I’m not saying that you have to be a professional. But, uh, being able to understand the quality of sound and have a good microphone and have a good webcam is a very minimal starting point in terms of virtual communication and doing a virtual presentation. 

Lee Judge:  Exactly, it’s like a construction worker living in a shabby house. If you’re going to be a digital marketer and you’re going to be presenting, just as you would dress up to go somewhere to present, you need to present yourself well on camera–whether you’re at home or in your office or wherever. And your clothes are just a part of it, how you sound and how you look on, not just how you look physically, but how you show up on camera, how you look, it’s going to be very critical moving forward. 

Pam Didner:  I agree. So before I let you go, I’d like to ask you one question, right? And you answer one of them. What is your most useless talent? Or did you have a ridiculous goal in your life? And you can pick one. 

Lee Judge: I got both of those. Um, so well, we’ll go with a ridiculous goal. So, um, in a previous life, I was a DJ. I say that because I only formally retired a couple of years ago. Yeah. And some are ridiculous goal was to, you know, be on a, on a huge like concert tour and just tour the world deejaying for some major artists. And so that was my big ridiculous goal. 

It turns out I did tour some, and it may have been better than maybe this is a lesson. My goal was to build a tour with an artist. I ended up being on tour with myself. So I went around Europe, headlining as a DJ.

Pam Didner:  That counts!

Lee Judge:  Yeah, that counts. So I’ve, I’ve headlined as a DJ, uh, myself. And I’ve done television as a DJ. And so I guess I kind of made that goal, but it wasn’t how I pictured it, but that was the ridiculous goal that I came pretty close to. 

Pam Didner: I cannot DJ for my life. I cannot even pick a piece of music. It was like, oh, “how do we use, you know, Spotify?” I remember the first time I was like, how do I use that. And my son was like, “Pam. I mean, mom, seriously. Okay, please go back to your room. You are just like embarrassing me.” 

Lee Judge: “You’ve been banned from the show.” (laughs)

Pam Didner: Fantastic. And Lee is wonderful to have you on my show and talking about the video and the audio. I learned so much from talking to you today. It’s excellent. 

Lee Judge:  Thanks for having me.



What can Pam Didner do for you?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, and marketing to sales enablement, she knows how corporations work. She can make you and your team a rock star by identifying areas to shine and do better. She does that through private coaching, keynote speaking, workshop training, and hands-on consulting. Contact her or find her on LinkedIn and Twitter. A quick note: Check out her new 90-Day Revenue Reboot, if you are struggling with marketing.