Leverage AI in Digital Marketing to Get Ahead

Artificial intelligence (AI) has been invading our daily lives without us fully realizing it.

When you wake up, you might ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you respond to a text, the autocorrect function helps to complete your thoughts. That’s also AI

When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. Hello, AI, again.

When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. That’s definitely AI working hard for you.

Even as AI encroaches on our daily lives, it is also having similar effects on our businesses and how we do our jobs.

This guide is written for B2B Marketers who craft marketing strategies and work on outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement.

If you are a marketer or a marketer supporting sales, you may find this guide useful, too.

 

  • Understand the definition of artificial intelligence (AI)
  • Comprehend the AI evolution, history, and different types of AI
  • Learn how to apply AI to marketing applications

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