Leverage AI in Digital Marketing to Get Ahead
Artificial intelligence (AI) has been invading our daily lives without us fully realizing it.
When you wake up, you might ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you respond to a text, the autocorrect function helps to complete your thoughts. That’s also AI
When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. Hello, AI, again.
When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. That’s definitely AI working hard for you.
Even as AI encroaches on our daily lives, it is also having similar effects on our businesses and how we do our jobs.
This guide is written for B2B Marketers who craft marketing strategies and work on outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement.
If you are a marketer or a marketer supporting sales, you may find this guide useful, too.
Available on Amazon Kindle for $5.99.
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Global Content
Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
- Identify key actions and strategies to apply to your projects
#ContentMarketingWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Effective Sales
Enablement
A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!
After finishing this book, you will:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Be able to integrate sales elements into select marketing programs
- Comprehend technology’s impact on sales enablement
- Gain insights on how to assemble a first-class sales enablement team
#SalesGrowthWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Global Content
Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
- Identify key actions and strategies to apply to your projects
#ContentMarketingWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Effective Sales
Enablement
A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!
After finishing this book, you will:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Be able to integrate sales elements into select marketing programs
- Comprehend technology’s impact on sales enablement
- Gain insights on how to assemble a first-class sales enablement team
#SalesGrowthWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead