Blog

Pam ties personal observations and reflections to her knowledge of sales, marketing, organization planning and collaboration. Everything is connected…

Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020
Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales…

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25 Best B2B Marketing Conferences 2020
25 Best B2B Marketing Conferences 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best…

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

B2B messaging and positioning are the most under-rated tasks in marketing. Worse, crafting B2B messaging is not as much fun…

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Key Marketing Takeaways from VidCon2019
Key Marketing Takeaways from VidCon2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read…

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Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me…

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How to Prove Your Marketing Team’s Value
How to Prove Your Marketing Team’s Value

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to…

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3 Content Marketing Ideas To Help Manufacturing Sales
3 Content Marketing Ideas To Help Manufacturing Sales

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources…

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The Number One Reason for Sales and Marketing Misalignment
The Number One Reason for Sales and Marketing Misalignment

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental…

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3 Ways to Evaluate AI to Optimize Your Marketing
3 Ways to Evaluate AI to Optimize Your Marketing

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this…

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How Artificial Intelligence Transforms B2B Marketing
How Artificial Intelligence Transforms B2B Marketing

Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does…

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3 Invaluable Lessons from Alteryx Sales Enablement Efforts
3 Invaluable Lessons from Alteryx Sales Enablement Efforts

Here are the 3 lessons I learned from Alteryx Sales Academy, which I was fortunate to attend.

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How to Enable Your Employees for Sales Enablement
How to Enable Your Employees for Sales Enablement

The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating…

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