Blog – Marketing Strategies and Latest Digital Marketing Trends

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

It’s Time To Crush Your Marketing Campaign Plan
It’s Time To Crush Your Marketing Campaign Plan

The end goal of marketing is to build awareness and drive demand for our products and services. One way to achieve that is to create a campaign for an extended period.

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7 Steps To An Effective Lead Generation Process
7 Steps To An Effective Lead Generation Process

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. So, what’s the secret?

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Essential Marketing Skills Checklist to Build Successful Career
Essential Marketing Skills Checklist to Build Successful Career

To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing.

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How to Lead and Inspire Your Marketing Team
How to Lead and Inspire Your Marketing Team

Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. These are achievable through several key methods.

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How to Use Artificial Intelligence in Marketing
How to Use Artificial Intelligence in Marketing

Artificial intelligence (AI) has been invading our daily lives without us fully realizing it, and the use of AI in business is endless. The sky doesn’t even begin to describe the limit.

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Prepare For the Post-COVID Marketing with These 5 Trends
Prepare For the Post-COVID Marketing with These 5 Trends

Although we don’t know exactly when, eventually, the pandemic will end. Here are the five trends that marketers need to be aware of to plan and adjust accordingly.

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The Ultimate Content Marketing Guide
The Ultimate Content Marketing Guide

Social media platforms have given everyone a chance to voice their opinions and connect with others. Social media is a virtual stage. Your content is your show, your story, and your voice.

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)
How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. From a sales perspective, that’s fantastic. However, it creates challenges for marketing, especially content creation and management.

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Top 2021 B2B Sales Conferences
Top 2021 B2B Sales Conferences

As we move deeper into 2021 scheduled live events seem to pick up. Here’s the list of the top B2B sales conferences to boost your sales learning and networking.

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Simple Ways to Make Your Video Calls Look and Sound Better
Simple Ways to Make Your Video Calls Look and Sound Better

Looking professional and sounding fantastic in a virtual meeting (working from home) is essential. This is especially important when you present to prospects and existing clients or record a keynote presentation from your home office.

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The Ultimate Sales Enablement Guide
The Ultimate Sales Enablement Guide

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination.  I learned that lesson early in my corporate career at Intel during my first encounter with sales.  In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group.  Since […]

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How Marketing Can Support Sales in a Changing Environment
How Marketing Can Support Sales in a Changing Environment

Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their sales teams but unsure of how to get started.

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