Blog

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

How to Keep Your Marketing Moving In Times of Uncertainty
How to Keep Your Marketing Moving In Times of Uncertainty

We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target. 

read more
7 Ways Sales & Marketing Can Leverage Artificial Intelligence
7 Ways Sales & Marketing Can Leverage Artificial Intelligence

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.

read more
Don’t Miss 2020 B2B Marketing Exchange – #B2BMX
Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. More than 1500 B2B marketers and over 90 sessions in 3 days. In addition, […]

read more
Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020
Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern Time. In this webinar, Pam Didner will help […]

read more
25 Best B2B Marketing Conferences 2020
25 Best B2B Marketing Conferences 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key […]

read more
How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework Hidden Benefits After Finalizing Your Messaging Framework Product-Specific Messaging Template Thought-Leadership Messaging Template Product-Specific Messaging Framework (Sample) Thought-Leadership Messaging Framework (Sample) Here is the harsh reality… Messaging and positioning are the most under-rated tasks in marketing. […]

read more
Key Marketing Takeaways from VidCon2019
Key Marketing Takeaways from VidCon2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans.

read more
Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me for several years, but the growth is not going as fast as I’d like. I’ve come to realize that sales is a numbers game.

read more
How to Prove Your Marketing Team’s Value
How to Prove Your Marketing Team’s Value

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing.

read more
3 Content Marketing Ideas To Help Manufacturing Sales
3 Content Marketing Ideas To Help Manufacturing Sales

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget.

read more
The Number One Reason for Sales and Marketing Misalignment
The Number One Reason for Sales and Marketing Misalignment

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing?

read more
3 Ways to Evaluate AI to Optimize Your Marketing
3 Ways to Evaluate AI to Optimize Your Marketing

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing?

read more
Load More