Blog – Marketing Strategies and Latest Digital Marketing Trends

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

How to Better Support Sales With Marketing Content
How to Better Support Sales With Marketing Content

Content plays a vital role in selling complex technology. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.

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25 Best B2B Marketing Conferences 2020
25 Best B2B Marketing Conferences 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key […]

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7 Tips to Start a Career in Digital Marketing
7 Tips to Start a Career in Digital Marketing

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing.

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How to Support Sales as a Marketer in a Changing Environment
How to Support Sales as a Marketer in a Changing Environment

Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their sales teams but unsure of how to get started.

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How to Cultivate Strategic Thinking Skills in 6 Steps
How to Cultivate Strategic Thinking Skills in 6 Steps

Strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today's complicated world.

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How to Deliver a Virtual Presentation to Management Successfully
How to Deliver a Virtual Presentation to Management Successfully

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)
A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19
Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Does my marketing strategy need to be revised for the changing economy?  My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) […]

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How to Keep Your Marketing Moving In Times of Uncertainty
How to Keep Your Marketing Moving In Times of Uncertainty

We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target. 

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7 Ways Sales & Marketing Can Leverage Artificial Intelligence
7 Ways Sales & Marketing Can Leverage Artificial Intelligence

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.

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Don’t Miss 2020 B2B Marketing Exchange – #B2BMX
Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more.

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