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Blog – Marketing Strategies and Latest Digital Marketing Trends

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

The Ultimate Content Marketing Guide
The Ultimate Content Marketing Guide

Social media platforms have given everyone a chance to voice their opinions and connect with others. Social media is a virtual stage. Your content is your show, your story, and your voice.

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)
How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. From a sales perspective, that’s fantastic. However, it creates challenges for marketing, especially content creation and management.

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Top 2021 B2B Sales Conferences
Top 2021 B2B Sales Conferences

As we move deeper into 2021 scheduled live events seem to pick up. Here’s the list of the top B2B sales conferences to boost your sales learning and networking.

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Simple Ways to Make Your Video Calls Look and Sound Better
Simple Ways to Make Your Video Calls Look and Sound Better

Looking professional and sounding fantastic in a virtual meeting (working from home) is essential. This is especially important when you present to prospects and existing clients or record a keynote presentation from your home office.

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The Ultimate Sales Enablement Guide
The Ultimate Sales Enablement Guide

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination.  I learned that lesson early in my corporate career at Intel during my first encounter with sales.  In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group.  Since […]

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How Marketing Can Support Sales in a Changing Environment
How Marketing Can Support Sales in a Changing Environment

Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their sales teams but unsure of how to get started.

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25 Best B2B Marketing Conferences 2021
25 Best B2B Marketing Conferences 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you […]

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How to Better Support Sales With Marketing Content
How to Better Support Sales With Marketing Content

Content plays a vital role in selling complex technology. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.

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7 Tips to Start a Career in Digital Marketing
7 Tips to Start a Career in Digital Marketing

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing.

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10 Burning Content Marketing Questions Answered
10 Burning Content Marketing Questions Answered

When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before?   A: If you want to sell something to a […]

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How to Cultivate Strategic Thinking Skills in 6 Steps
How to Cultivate Strategic Thinking Skills in 6 Steps

Strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today's complicated world.

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How to Deliver a Virtual Presentation to Management Successfully
How to Deliver a Virtual Presentation to Management Successfully

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools.

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