Blog – Marketing Strategies and Latest Digital Marketing Trends

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)
A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19
Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Does my marketing strategy need to be revised for the changing economy?  My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) […]

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How to Keep Your Marketing Moving In Times of Uncertainty
How to Keep Your Marketing Moving In Times of Uncertainty

We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target. 

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7 Ways Sales & Marketing Can Leverage Artificial Intelligence
7 Ways Sales & Marketing Can Leverage Artificial Intelligence

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.

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Don’t Miss 2020 B2B Marketing Exchange – #B2BMX
Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more.

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Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020
Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern Time. In this webinar, Pam Didner will help […]

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25 Best B2B Marketing Conferences 2020
25 Best B2B Marketing Conferences 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key […]

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and internal sales training. 

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Key Marketing Takeaways from VidCon2019
Key Marketing Takeaways from VidCon2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans.

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Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me for several years, but the growth is not going as fast as I’d like. I’ve come to realize that sales is a numbers game.

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How to Prove Your Marketing Team’s Value
How to Prove Your Marketing Team’s Value

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing.

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