Marketing Strategies and Latest Digital Marketing Trends Webinars

This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don’t we share the learning and knowledge with our sales team?

Our sales team, who used to travel to see their customers to maintain relationships can no longer do that. Selling and prospecting is harder than ever. They need our help.

In the digital world, many marketing elements that can be extended to help them. Covid-19 presents a perfect opportunity for us to get to know our sales team better and help them out through the sales stages. They need us as much as we need them. The alignment is more critical than ever.

There are many ways that marketers can support sales. You can expand marketing content to the sales side. You can help them understand the nuts and bolts of social selling. You can create content which is easier to share via online meetings. In my webinar, I’d like ideas that you can make an impact on sales now.

I will cover what marketing needs to change or what you can do to help sales change. #winwin

In this webinar, you’ll learn how to:

• Discover your current sales team’s immediate needs

• Understand sales team’s pain points of selling and communicating online

• Identify existing marketing elements to enable them

Even with applications that are simple to use, an in-app starter guide or playbook that demonstrates and walks through the application’s benefits typically enhances user experience and increases adoption.

As long as your products and services require some sort of explanation or show-and-tell, sales people need content to explain their benefits and convince potential customers to buy.

If you create content for marketing campaigns, you may not be aware a lot of content you create can also be leveraged by your sales team.

Historically, sales people do not have the time or patience to search your content. You need to make it easy for them to find relevant content that supports their customers’ challenges and questions, and readily positions them as product experts

In this webinar, you’ll learn:

• What content pieces sales are interested in using for different sales stages
• How to work with sales to get their feedback
• How to structure the content so it’s easy for them to find

f presenting your marketing plan to senior executives, the most significant change I forecast is that you need to earnestly evaluate the impact the economy has on your industry, competitive landscape, and customer behavior. Your team must identify key actions to secure more leads and support sales during this time.

In the past, many marketers would add the economic analysis and competitive findings such as SWOT analysis as part of back-up slides. When marketers present their annual plan, they typically want to get to the meat, the overall plan, and focus less on SWOT analysis.

However, for this time around, your ability to articulate the impact of external environments and customer behavior changes is a crucial part of your 2021 plan because it guides your plan and recommendations.

In this webinar, you’ll learn how to:

• Incorporate key elements to your plan to make it measurable
• Communicate customer journey or behavior changes
• Build sales enablement and support as part of your plan

Bonus: You’ll get marketing strategy templates.

The ability to think strategically is a critical skill if you are inspired to be a VP, CMO, or C-suite one day. This is also a topic that was near-and-dear to my heart because I was a very tactical and operation-centric person for years. Through different projects and intentional learning, I was able to grow that skill over time.

This is something I usually do for my mentoring and coaching sessions, but I want to share with everyone who wants to grow their strategic thinking skill.

Pam’s goal is to help you connect different dots and develop that skill set as early as possible. Don’t wait!!

In this webinar, the focus is on “how” and Pam will talk about:

• What you can do to acquire that soft skill
• How to modify your thinking approach
• What opportunities can you explore to grow the skillset

If Pam can acquire this skill, so can you!