Marketing Strategies and Latest Digital Marketing Trends Webinars

A messaging framework is a prerequisite for editorial planning and content production. If you don’t know how to create a messaging framework, this webinar is for you. Even if you know how to create one, you will still benefit from the templates I will share.

After the session, you will be able to:

• Explain the benefits of a messaging framework
• Understand the steps needed to create value propositions
• Tie product features and benefits to customers’ pain points and challenges

So, you’ve heard a lot about Artificial Intelligence. Many digital marketing platforms are adding AI-based capabilities to their platforms.

That sounds great, but how can you apply AI to your marketing efforts? Is it a fad, or is it here to stay? If you want to know more about AI, this is the webinar to get you started.

In this webinar, I’ll share with you

• What is AI?
• What is the “thinking” approach to applying AI to your marketing efforts?
• How to pitch AI applications to your management?
• What are the sales and marketing examples using AI?
• What are the hidden truths of AI?

What is a marketing mindset? How do you develop or cultivate it? How do you think strategically? How can you demonstrate your technology aptitude?

As a marketer who made a transition from CPA to enterprise software operations manager to solo-marketing consultant, I’ll share how I’ve improved myself to continuously move up the corporate ladder. I’ll also share how I prepare and carry myself when I present to senior management and VPs.

Who Should Attend: Marketers looking for future career development

I am not here to tell you how to do SEO, content marketing or email marketing during this session, but help you shift your mindset when approaching your job.

After this session, you’ll learn:

• What is a strategic marketing mindset
• How to get promoted more quickly
• How to present to senior management

Is there a way to scale your content in an effective manner? Is global content only about translation?

Building a scalable global content requires planning and collaboration with your headquarters team, as well as on the ground — and you must receive their input and feedback upfront.

Who Should Attend: If you or your team are working to repurpose and reuse your content for different regions or countries, this session is for you.

In this session, you’ll learn how to create a global content marketing plan and develop a repeatable collaboration process for your teams to work across multiple time zones.

After the session, you’ll take back to your team on how to:

• Create a scalable global content marketing plan

• Lead the discussions with your team members

• Work together to scale content across the regions

This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don’t we share the learning and knowledge with our sales team?

Our sales team, who used to travel to see their customers to maintain relationships can no longer do that. Selling and prospecting is harder than ever. They need our help.

In the digital world, many marketing elements that can be extended to help them. Covid-19 presents a perfect opportunity for us to get to know our sales team better and help them out through the sales stages. They need us as much as we need them. The alignment is more critical than ever.

There are many ways that marketers can support sales. You can expand marketing content to the sales side. You can help them understand the nuts and bolts of social selling. You can create content which is easier to share via online meetings. In my webinar, I’d like ideas that you can make an impact on sales now.

I will cover what marketing needs to change or what you can do to help sales change. #winwin

In this webinar, you’ll learn how to:

• Discover your current sales team’s immediate needs

• Understand sales team’s pain points of selling and communicating online

• Identify existing marketing elements to enable them

f presenting your marketing plan to senior executives, the most significant change I forecast is that you need to earnestly evaluate the impact the economy has on your industry, competitive landscape, and customer behavior. Your team must identify key actions to secure more leads and support sales during this time.

In the past, many marketers would add the economic analysis and competitive findings such as SWOT analysis as part of back-up slides. When marketers present their annual plan, they typically want to get to the meat, the overall plan, and focus less on SWOT analysis.

However, for this time around, your ability to articulate the impact of external environments and customer behavior changes is a crucial part of your 2021 plan because it guides your plan and recommendations.

In this webinar, you’ll learn how to:

• Incorporate key elements to your plan to make it measurable
• Communicate customer journey or behavior changes
• Build sales enablement and support as part of your plan

Bonus: You’ll get marketing strategy templates.

Although everyone has a different communication style and every company follows different protocols on how to create and deliver C-suite presentations, there are some elements you should consider and a checklist to review when you prepare your presentation.

In this webinar, you’ll learn how to:

– Discover the expectations of your presentation by asking a list of questions
– Create a draft of the presentation flow to review with your manager
– Deliver the presentation face-to-face or online

Join Pam and get yourself ready for your future C-suite presentation.

The ability to think strategically is a critical skill if you are inspired to be a VP, CMO, or C-suite one day. This is also a topic that was near-and-dear to my heart because I was a very tactical and operation-centric person for years. Through different projects and intentional learning, I was able to grow that skill over time.

This is something I usually do for my mentoring and coaching sessions, but I want to share with everyone who wants to grow their strategic thinking skill.

Pam’s goal is to help you connect different dots and develop that skill set as early as possible. Don’t wait!!

In this webinar, the focus is on “how” and Pam will talk about:

• What you can do to acquire that soft skill
• How to modify your thinking approach
• What opportunities can you explore to grow the skillset

If Pam can acquire this skill, so can you!

This webinar is not going to tell you what or how you should market. That’s different from industry to industry and company to company. You need to make that call based on business direction, product offerings, and your customers’ sentiments and needs.

I’ll focus on sharing the process that you need to set up internally to be nimble and agile. In addition, I’ll touch on the key elements of marketing that you should pay attention to in order to have a holistic view of your marketing. Essentially, I’d like to show you how to plan and re-plan your marketing while continuing to focus on execution.

As boundaries between different functions evolve and merge through technology integration, marketing’s role can be expanded to:

• Identify digital marketing elements that can be part of the sales discussion
• Brainstorm specific marketing programs that can aid sales negotiations
• Integrate sales and marketing tools through account-based marketing

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She’ll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

In this webinar, you’ll learn:

• Key digital marketing trends that you need to know
• The impact of these trends on marketing
• Actionable tasks you can apply to your job

You’ll learn:

• Create a sales + marketing symbiotic partnership in your organization
• Map out marketing content + programming to sales
• Identify and develop account-based marketing (ABM) opportunities