Marketing Strategies and Latest Digital Marketing Trends Webinars

This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don’t we share the learning and knowledge with our sales team?

Our sales team, who used to travel to see their customers to maintain relationships can no longer do that. Selling and prospecting is harder than ever. They need our help.

In the digital world, many marketing elements that can be extended to help them. Covid-19 presents a perfect opportunity for us to get to know our sales team better and help them out through the sales stages. They need us as much as we need them. The alignment is more critical than ever.

There are many ways that marketers can support sales. You can expand marketing content to the sales side. You can help them understand the nuts and bolts of social selling. You can create content which is easier to share via online meetings. In my webinar, I’d like ideas that you can make an impact on sales now.

I will cover what marketing needs to change or what you can do to help sales change. #winwin

In this webinar, you’ll learn how to:

• Discover your current sales team’s immediate needs

• Understand sales team’s pain points of selling and communicating online

• Identify existing marketing elements to enable them

If you have an existing template, you can compare my recommendations with your existing templates and determine if it’s necessary to refine it. If you don’t have one, you can check out my template as a starting point, then customize it based on your company’s needs.

My job is to help you connect different marketing dots and help you think strategically. Creating a solid marketing plan is a means to think strategically.

After this webinar, you’ll learn:
– Identify the objective and audiences of your marketing plan
– Determine the elements to include in your marketing plan
– Create a revised template for your plan to better align with your team

If you have any questions about your marketing plan, please send me questions. I’ll make an effort to address it as part of the webinar.

Although everyone has a different communication style and every company follows different protocols on how to create and deliver C-suite presentations, there are some elements you should consider and a checklist to review when you prepare your presentation.

In this webinar, you’ll learn how to:

– Discover the expectations of your presentation by asking a list of questions
– Create a draft of the presentation flow to review with your manager
– Deliver the presentation face-to-face or online

Join Pam and get yourself ready for your future C-suite presentation.

The ability to think strategically is a critical skill if you are inspired to be a VP, CMO, or C-suite one day. This is also a topic that was near-and-dear to my heart because I was a very tactical and operation-centric person for years. Through different projects and intentional learning, I was able to grow that skill over time.

This is something I usually do for my mentoring and coaching sessions, but I want to share with everyone who wants to grow their strategic thinking skill.

Pam’s goal is to help you connect different dots and develop that skill set as early as possible. Don’t wait!!

In this webinar, the focus is on “how” and Pam will talk about:

• What you can do to acquire that soft skill
• How to modify your thinking approach
• What opportunities can you explore to grow the skillset

If Pam can acquire this skill, so can you!

This webinar is not going to tell you what or how you should market. That’s different from industry to industry and company to company. You need to make that call based on business direction, product offerings, and your customers’ sentiments and needs.

I’ll focus on sharing the process that you need to set up internally to be nimble and agile. In addition, I’ll touch on the key elements of marketing that you should pay attention to in order to have a holistic view of your marketing. Essentially, I’d like to show you how to plan and re-plan your marketing while continuing to focus on execution.

You’ll learn:

• What is AI? What are the benefits of AI?
• How can you evaluate AI for Marketing and Sales?
• What are practical examples of AI applications that you need to know?

Bring your questions, I’ll see what I can do. There’s no pitch or agenda. You ask a question and I’ll do my best to provide actionable answers. As simple as that. Bring snacks, coffee, tea or whatever. #Casual and anything related to your business, career development, B2B Marketing and more.

Feel free to join and bring your friends, too!

Hang in there (I know it’s hard. I KNOW!).

Stay safe and healthy.

Bring your questions, I’ll see what I can do. There’s no pitch or agenda. You ask a question and I’ll do my best to provide actionable answers. As simple as that. Bring snacks, coffee, tea or whatever. #Casual and anything related to your business, career development, B2B Marketing and more.

Feel free to join and bring your friends, too!

Stay safe and healthy.

As boundaries between different functions evolve and merge through technology integration, marketing’s role can be expanded to:

• Identify digital marketing elements that can be part of the sales discussion
• Brainstorm specific marketing programs that can aid sales negotiations
• Integrate sales and marketing tools through account-based marketing

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She’ll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

In this webinar, you’ll learn:

• Key digital marketing trends that you need to know
• The impact of these trends on marketing
• Actionable tasks you can apply to your job

You’ll learn:

• Create a sales + marketing symbiotic partnership in your organization
• Map out marketing content + programming to sales
• Identify and develop account-based marketing (ABM) opportunities