Helping Marketers AND Salespeople connect the dots
Content Marketing. Sales Enablement. Account-Based Marketing.
Pam Didner points out that marketing is the hidden sales force and sales is another marketing channel. She can help you find commonalities in misalignment, drive joint initiatives through account-based marketing (ABM), craft messaging framework and map content between the sales process and customer journeys as part of sales enablement. When marketing is done right, sales and marketing can co-exist beautifully. Check out Pam’s service offering in one page.
Explore Pam’s knowledge and expertise through her blog, Apple podcasts, Youtube Channel, and books.
Books from Pam
Global Content
Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
- Identify key actions and strategies to apply to your projects
#ContentMarketingWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Effective Sales
Enablement
A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!
After finishing this book, you will:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Be able to integrate sales elements into select marketing programs
- Comprehend technology’s impact on sales enablement
- Gain insights on how to assemble a first-class sales enablement team
#SalesGrowthWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Get Knowledge
PODCAST
BLOG
VIDEOS
COURSES
Services
Looking For Speakers at Your Next Event or Conference?
Customized Keynotes & Workshops
- Tailored keynotes and workshops to address your agenda and challenges
- Actionable takeaways
- Practical and provoking insights with a sense of humor
Preparing For Your Next Career Promotion?
Personalized 1:1 Mentor Package
- Regular weekly or bi-weekly 1:1 meetings
- Structured digital knowledge lessons
- Co-create marketing strategy and dashboards
- Career development and advice
Ready to Align Your Sales and Marketing?
Actionable Recommendations to Tackle Your Challenges
- Sales and marketing alignment via content marketing
- Account-based marketing and sales enablement strategies
- Customer journey & sales stage integration
- Sales and marketing content mapping
About
Pam Didner
B2B and Tech Marketing Consultant | Author | Speaker
Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, she has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans & tactics.
She can help you in:
Speaking/Training: Speak at conferences and corporate events. Customize keynotes and workshops for you.
Facilitating: Lead your strategic planning to drive consensus among different teams.
Coaching: Craft your marketing plan and sales enablement strategy through 1:1
Consulting: Plan and implement content marketing and sales enablement across regions.
Content Creation: Write with authority and expertise on topics such as AI, Cloud, Datacenter, DevOps, Big Data, and more.
