Accelerating Marketers’ Contribution To Sales

with content, sales enablement, and account-based marketing. Discover how Pam can help you with her structured methodologies. Get Pam’s top tools and templates today!

Helping Marketers AND Salespeople connect the dots

Content Marketing. Sales Enablement. Account-Based Marketing.

Pam Didner points out that marketing is the hidden sales force and sales is another marketing channel. She can help you find commonalities in misalignment, drive joint initiatives through account-based marketing (ABM), craft messaging framework and map content between the sales process and customer journeys as part of sales enablement. When marketing is done right, sales and marketing can co-exist beautifully. Check out Pam’s service offering in one page.

Explore Pam’s knowledge and expertise through her blog, Apple podcasts, Youtube Channel, and books.

Books from Pam

Global Content
Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:

  • Create content that engages people–regardless of their country and culture
  • Identify key actions and strategies to apply to your projects
  • Connect “dots” that others don’t see and connect them in ways you never thought of before
  • Identify key actions and strategies to apply to your projects

#ContentMarketingWithPam

Download a Free Chapter

Available at these retailers: AmazonBarnes and Noble, Indie Bound, 800CEORead

Effective Sales
Enablement

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

  • Understand trends that impact sales professionals and how to take advantage of them
  • Become a better marketer with creative ideas on how to support sales
  • Be able to integrate sales elements into select marketing programs
  • Comprehend technology’s impact on sales enablement
  • Gain insights on how to assemble a first-class sales enablement team

#SalesGrowthWithPam

Download a Free Chapter

Available at these retailers: AmazonBarnes and Noble, Indie Bound, 800CEORead

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Looking For Speakers at Your Next Event or Conference?

Customized Keynotes & Workshops

  • Tailored keynotes and workshops to address your agenda and challenges
  • Actionable takeaways
  • Practical and provoking insights with a sense of humor

Preparing For Your Next Career Promotion? 

Personalized 1:1 Mentor Package

  • Regular weekly or bi-weekly 1:1 meetings
  • Structured digital knowledge lessons
  • Co-create marketing strategy and dashboards
  • Career development and advice

Ready to Align Your Sales and Marketing?

Actionable Recommendations to Tackle Your Challenges

  • Sales and marketing alignment via content marketing
  • Account-based marketing and sales enablement strategies
  • Customer journey & sales stage integration
  • Sales and marketing content mapping

About

Pam Didner

B2B and Tech Marketing Consultant | Author | Speaker

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, she has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans & tactics.

She can help you in:

Speaking/Training: Speak at conferences and corporate events. Customize keynotes and workshops for you.

Facilitating: Lead your strategic planning to drive consensus among different teams.

Coaching: Craft your marketing plan and sales enablement strategy through 1:1 sessions.

Consulting: Plan and implement content marketing and sales enablement across regions.

Content Creation: Write with authority and expertise on topics such as AI, Cloud, Datacenter, DevOps, Big Data, and more.

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