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Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively.

The three books I was reading are: Story by Robert McKee, Screenplay Writing 434 from Lew Hunger, and Save the Cat from Blake Snyder.

In this episode:

  • Content must have a good sense of what it’s about and who it’s for
  • The importance of structure
  • Know your characters, and dig deep into your character development
  • How screenplay writing relates to B2B marketing writing?
  • How to apply screenplay structure to B2B Marketing?
  • What is the best way for marketers to focus on what they want to say and how to say it?
  • What can screenplays teach us about creating a customer journey?
  • How to create a one-liner to express the essence of your brand?

Quotes from the episode:

“Another thing I’ve discovered is that every scene, every movement, and every word matters. Everything in a movie is intentional and purposeful.”

“The structure of a screenplay is your foundation before you can create scenes and dialogues. The structure of your marketing is your marketing plan, processes and tools.”

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If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

To expand your knowledge about B2B Marketing Writing, check out some of my previous podcast episodes and blog posts.

Podcast episodes

Rethinking Newsletters with Ann Handley

How to Build a Winning Content Marketing Plan

Write Your Content With One Person In Mind #FindYourDoris

How to Level Up Your Social Media Video Content

Blog post

James Webb Young – The 5-Step Ideation Process That Works

Prepare For the Post-COVID Marketing with These 5 Trends

The Ultimate Content Marketing Guide

Webinar

How to Create a Scalable Global Content Marketing Strategy

 


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