Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively.
The three books I was reading are: Story by Robert McKee, Screenplay Writing 434 from Lew Hunger, and Save the Cat from Blake Snyder.
In this episode:
- Content must have a good sense of what it’s about and who it’s for
- The importance of structure
- Know your characters, and dig deep into your character development
- How screenplay writing relates to B2B marketing writing?
- How to apply screenplay structure to B2B Marketing?
- What is the best way for marketers to focus on what they want to say and how to say it?
- What can screenplays teach us about creating a customer journey?
- How to create a one-liner to express the essence of your brand?
Quotes from the episode:
“Another thing I’ve discovered is that every scene, every movement, and every word matters. Everything in a movie is intentional and purposeful.”
“The structure of a screenplay is your foundation before you can create scenes and dialogues. The structure of your marketing is your marketing plan, processes and tools.”
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To expand your knowledge about B2B Marketing Writing, check out some of my previous podcast episodes and blog posts.