Aligning your Sales and Marketing teams requires an action plan! Don’t let your relationship with Sales be a source of frustration. Your marketing team needs a Sales Enablement Plan to get the best alignment with Sales, attract more customers, and increase your revenue.

During the webinar, you will learn:

  • The secret to having a “sales persona” to write content that supports your Sales team’s efforts
  • What goes into your plan
  • How to prepare your mindset—and materials—when creating your Sales Enablement Plan
  • What to include in your plan to improve buy-in from Sales and management

Discover the steps to a successful Sales Enablement Plan that increases your impact on sales.

Watch on-demand here to learn the basics of preparing your sales enablement plan.

Have questions? Feel free to reach out.

If you’d like to learn more about B2B, marketing, and sales, check out my blog or books page

For additional resources, subscribe to my YouTube channel B2B Marketing and More.

However, if you prefer audio content, subscribe to my Apple podcast channel.

About Pam Didner

Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.