You have a Sales Enablement Plan, but even the best Sales Enablement Plan can get outdated. So, how to keep it going?

The best Sales Enablement Plans use a sales content management library, working with account-based marketing. Here’s how to integrate your Martech with the Sales Stack.

During the webinar, you will learn:

  • Why a sales content management library makes your life easier when mapping out your content strategy
  • How to integrate your martech with the sales stack to optimize content results
  • The benefits of account-based marketing (ABM) and how to coordinate content with Sales team accounts
  • How to create a feedback loop, so your marketing content improves over time—and doesn’t go stale!

Continuous feedback and communication will strengthen your plan to keep it running optimally.

Watch on-demand here to learn the basics of keeping sales enablement going.

Have questions? Feel free to reach out.

If you’d like to learn more about B2B, marketing, and sales, check out my blog or books page

For additional resources, subscribe to my YouTube channel B2B Marketing and More.

However, if you prefer audio content, subscribe to my Apple podcast channel.

Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.