This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don’t we share the learning and knowledge with our sales team?

Our sales team, who used to travel to see their customers maintain relationships can no longer do that. Selling and prospecting is harder than ever. They need our help, they need marketing supporting sales.

In the digital world, many marketing elements that can be extended to help them. Covid-19 presents a perfect opportunity for us to get to know our sales team better and help them out through the sales stages. They need us as much as we need them. The alignment is more critical than ever.

Marketing can support sales in many ways. As a marketer, you can expand marketing content to the sales side. You can help them understand the nuts and bolts of social selling. You can create content which is easier to share via online meetings. In my webinar, I’d like ideas that you can make an impact on sales now.

I will cover what marketing needs to change or what you can do to help sales change. #winwin

In this webinar, you’ll learn how to:

– Discover your current sales team’s immediate needs
– Understand sales team’s pain points of selling and communicating online
– Identify existing marketing elements to enable them

Have questions before the webinar? Join my Facebook Community: Build Marketing Skills to Get Ahead to get access to exclusive content and information.

100% transparency: Once you register for the webinar, you are automatically added to my email list. I don’t send emails unless I have something to say. You can always unsubscribe if my content is not worthy of your time. #peace

Watch on-demand here to learn how marketing can support sales.

Supporting Sales

If you’d like to learn more about B2B, marketing, and sales, check out the list of my upcoming FREE webinars.

For additional resources check out and subscribe to my YouTube channel B2B Marketing and More.

However, if you prefer audio content, subscribe to my Apple podcast channel.

What can Pam Didner do for you?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, and marketing to sales enablement, she knows how corporations work. She can make you and your team a rock star by identifying areas to shine and do better. She does that through private coaching, keynote speaking, workshop training, and hands-on consulting. Contact her or find her on LinkedIn and Twitter. A quick note: Check out her new 90-Day Revenue Reboot, if you are struggling with marketing.