How Lately Personalizes Customer Support

How Lately Personalizes Customer Support

Download If you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges....
How to Unify Your Brand and Messaging with Sales

How to Unify Your Brand and Messaging with Sales

Download A listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay ‘on brand’? Define brand and branding First of all, let’s define what a brand is. What...
7 Steps to Prove Your Marketing Team’s Value

7 Steps to Prove Your Marketing Team’s Value

Download A client I haven’t talked to for 2 years texted me on Monday. She asked me if we can get together for a cup of coffee. I am so glad to hear from Harriet. She was the chief of staff and operations manager for a business unit in a global enterprise. I helped...
How to Build Your Own Sales Prospect Pipeline

How to Build Your Own Sales Prospect Pipeline

Download Hey, it’s Pam Didner here. So happy to do another episode of 7 Min Marketing from Portland, Oregon. About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Rubin, who came to Portland to emcee a marketing event at...
How to Create and Evaluate Your MarTech Stack?

How to Create and Evaluate Your MarTech Stack?

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. One of the mandatory requirements for modern marketers is to...