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Welcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or the client-side.

Mary is a businesswoman, a mom, wife, and a lover of adventure. She’s been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web MD Radio and did sales for Nabisco.

In this episode:

  • Career tips for anybody just starting in the field of marketing and where to start
  • What are the main differences between the agency and client-side marketing
  • What it looks like working for a big corporation like Intel
  • How working in a big company changes the perception of marketing.
  • How can one tell if the working environment is good for career development
  • What is the role of constant learning and what that really means
  • What are some interesting career options for marketers – both corporations and agencies
  • How can a marketer prepare for the specific marketing job position

Quotes from the episode:

“You need to figure out which area of interests you might want to excel at some point. To have a broad base at the beginning while you’re learning and understanding, it really can be beneficial to have that holistic [marketing] viewpoint.”

“Just be persistent, continually evolving. Be completely open to learning. You can design your career any way you want if you have a growth mindset.”

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Enjoy the podcast? Subscribe to the show on your favorite podcast platform, leave a 5-star review and subscribe to Apple Podcasts.

If you prefer watching a video, I also have a YouTube Channel, check it out and subscribe.

If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

To expand your knowledge about marketing, technology, and sales check out some of my previous blog posts and podcast episodes.

7 Tips to Start a Career in Digital Marketing

How to Cultivate Strategic Thinking Skills in 6 Steps

Is a Career in Marketing Right for Me?

How to Document Your Marketing Contribution


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Pam's personal observations tie back to her knowledge and passion for sales, marketing, and technologies. Enjoy her stories and use her templates to start thinking differently about marketing and sales.



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