We are all very quick to start writing when in need of content. However, it’s important to know what you want to say about your brand, products, or services. That’s where a messaging framework comes into play.

A messaging framework is a prerequisite for editorial planning and content production. If you don’t know how to create a messaging framework, this webinar is for you.  Even if you know how to create one, you will still benefit from the templates I will share.

Who Should Attend: If your teams or salespeople constantly ask you how to describe your products best, it’s time to create a messaging framework.
I will share a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams. I will also discuss features vs benefits and messaging vs value propositions.

This process will help you decode product features and benefits, identify your customers’ needs and map them together to create a framework that your team can use to create content.

After the session, you will be able to:

  • Explain the benefits of a messaging framework
  • Understand the steps needed to create value propositions
  • Tie product features and benefits to customers’ pain points and challenges

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Watch on-demand here, to learn about messaging framework steps and how to create one that resonates.

Messaging Framework Steps

If you’d like to learn more about B2B, marketing, and sales, check out the list of my upcoming FREE webinars.

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Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.