We are all very quick to start writing when in need of content. However, it’s important to know what you want to say about your brand, products, or services. That’s where a messaging framework comes into play.
A messaging framework is a prerequisite for editorial planning and content production. If you don’t know how to create a messaging framework, this webinar is for you. Even if you know how to create one, you will still benefit from the templates I will share.
Who Should Attend: If your teams or salespeople constantly ask you how to describe your products best, it’s time to create a messaging framework.
I will share a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams. I will also discuss features vs benefits and messaging vs value propositions.
This process will help you decode product features and benefits, identify your customers’ needs and map them together to create a framework that your team can use to create content.
After the session, you will be able to:
- Explain the benefits of a messaging framework
- Understand the steps needed to create value propositions
- Tie product features and benefits to customers’ pain points and challenges
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Watch on-demand here, to learn about messaging framework steps and how to create one that resonates.
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About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.