As B2B marketers, we’re expected to bring fresh ideas to the table and educate ourselves on the cutting-edge trends in the industry.
Our world changes fast—new strategies, tactics, tech, new funnels—or should we say- waterfalls now? You get the gist.
While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience or networking opportunities.
Another reason people attend conferences is to meet like-minded people and industry peers. After all, for marketing speakers and attendees, marketing conferences bring together people from all over the world who share a common focus on the marketing field and its discipline.
Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting-edge data, tools and techniques.
These components are essential in becoming a successful senior marketing professional as you climb the corporate ladder, get hired onto a new marketing team, or run your consultancy.
So, are you ready to take your B2B marketing game to the next level? If so, pack your bags because here we have the ultimate list of B2B marketing events worth attending in 2024. And that’s not all; you’ll also find ten event industry predictions to help you prepare for an exciting ride of learning and networking!
10 Event Industry Predictions in 2024
Here are seven event industry predictions I’m making for 2024 and what lies ahead in the next several years with a surge to return to in-person events.
1. Contract Details Matter
Speakers and event venues should read each other’s contracts more closely and tie iron-clad legalese to safeguard loss.
2. Higher Venue Deposits
Conference centers and hotels will require higher, potentially non-refundable deposits. Choose wisely.
3. Speaker Competition Will Heat Up
Competition among professional speakers in 2023/2024 will reach an all-time high. Speakers should clearly define and differentiate their value as they compete against thousands of speakers for in-person events as venues ramp back up while supporting social distancing safety protocols.
4. Hybrid Events Will Flourish
Plan for a mix of pre-and post-virtual events and shorter in-person events. Typical 3-day conferences may morph into one, maybe two days. Weather permitting, conferences will take place outdoors to boost comfortability for attendees — unless you’re attending during a bloody hot AZ or stifling humid FL summer!
5. Supply & Demand Issues Rise
Plan ahead for beyond 2023 & 2024. Warmer spring and summer venues and temperate climates, like California, will be targeted at all-time highs where conferences can safely take place outdoors — think outdoor wedding style with open white tents!
6. AirBnBs & Exotic Destinations Will Enter
Smaller micro-events at boutique hotels, Airbnbs, or out-of-the-way, less competitive, exotic destinations will be imagined. Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions, and activities are fully arranged for one package price — almost like a conference at sea.
7. Thought Leaders Will Come Together for Tighter Collaboration
Brands will build in-person masterminds and think tanks that bring influencers and thought leaders together to collaborate in mind-trust events.
8. Personalization and Data Collection
Corporate event planners focus on personalizing the event experience for each attendee by using AI to gather and analyze vast amounts of data and make it work for the attendees.
9. Sophisticated Technology and Innovation
The world of corporate events is in a constant state of evolution, with groundbreaking technologies emerging regularly. As event planners eagerly embrace these cutting-edge tools, attendees and speakers are in for an unforgettable experience that will captivate, inspire and engage like never before.
10. Shifting Focus to Experience and Engagement
According to the Evolution of Events report by Bizzabo, 68.8% of event marketers believe providing networking opportunities at a virtual event is more challenging. The prevailing opinion suggests that live events will facilitate chances and genuine exchanges among participants, which are crucial for networking. Imagine a world where corporate events are not just about business but also entertainment and performance! That’s the future we’re headed towards.
Best B2B Marketing Conferences in 2024
B2B Marketing Exchange
February 26 – 28, 2024 | Website
The B2B Marketing Exchange is a great conference to attend if you want to understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company.
B2B Marketing Expo
March 6-7 (Miami) & October 9-10 (Los Angeles), 2024 | Website
B2B Marketing Expo is the leading event for marketing solutions and innovation. It offers a world-class event agenda covering how marketing professionals can advance their businesses and personal careers. Hundreds of suppliers and expert speakers will demonstrate the latest technologies and discuss the most innovative services available. Educational masterclasses provide more in-depth, hands-on experiences; networking areas facilitate valuable connections and panel session debates.
Gartner Data & Analytics Summit
March 11-13, 2024 | Website
Gartner Data & Analytics Summit 2024 delivers must-have insights, strategies and frameworks for chief data analytics officers (CDAOs), and D&A leaders to think big and drive real impact within their organizations. Join a global community of CDAOs and D&A executives.
March 13, 2024 | London | Website
Martechopia is an event that attracts a highly engaged audience of digital-focused B2B marketing leaders who are eager for ideas, inspiration, tactics, and execution know-how from the leading minds in the martech community. The event features leading martech experts with years of experience, and the keynote speeches keep a finger on the industry pulse.
March 20-21 & June 5-6, 2024 | Website
The Sales 3.0 Conference will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth in a hybrid world. You’ll learn from sales VPs at industry-leading companies, technology influencers, analysts, and management and leadership experts.
March 25-28, 2024 | Website
This year Adobe Summit returns to Las Vegas. you will walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation, and digital transformation. Learn and be inspired at any time with more than 200 sessions on demand.
March 19-20 & September 24-25, 2024 | Website
The MarTech Conference gives you the opportunity to join online (and for FREE) to explore essential changes, challenges, and opportunities in consumer behavior, as well as the marketing technologies that can help you achieve your organizational goals.
April 8-10 & September 24-25, 2024 | Website
LeadsCon is a great event to connect with the lead gen community as performance marketers gather safely to navigate the future of the industry. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. Enjoy two days of networking and content featuring the top experts in lead gen and performance marketing.
April 9-10, 2024 | Website
Spryng by Wynter is a two-day event that brings together B2B SaaS marketers with VP Marketing and CMOs. The aim of the event is to enable high-quality connections between like-minded individuals in a relaxed setting. Regardless of the challenges you face, it’s likely that many people have already encountered them and found solutions to similar problems.
Digital Marketing for Financial Services
April 17-18, 2024 | Website
Take advantage of this one-stop, two-day event and acquire all the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders, experts, and professionals for in-depth idea exchange, and get tips to enhance your digital marketing efforts
May 6-8, 2024| Website
B2B Online is back this May for its 11 Year Anniversary! it’s the only event where the top minds in manufacturing and distribution meet and learn. You’ll receive the most disruptive digital, eCommerce, and omnichannel content and walk away with actionable insights to grow your profits faster.
With 500+ B2B Leaders, 60 unique sessions and 3 action-packed days – this is the place to be this spring. The perfect meeting place to shape the future of the industry.
May 14-16, 2024 | Website
ContentTECH Summit is a free virtual event. Register if you’d like to learn about the most meaningful tech tools and strategies for your content program, and how to use them to their fullest potential.
Gartner Marketing Symposium | XPO
June 3-5, 2024 | Website
Gartner Marketing Symposium/Xpo 2024 offers attendees the opportunity to advance their thinking as strategic leaders and bring their marketing vision to life with the best mix of insight and research-backed sessions to cut through the hype and delve deeper into areas that drive results.
Access more than 100 sessions of the latest Gartner research designed to help CMOs and marketing leaders drive organizational growth. Each track has a particular area of focus that helps deliver what matters most to the business.
June 3-4, 2024 | Website
MozCon is “not your typical marketing conference”. While the world changes around us, SEO doesn’t stop. Attend three days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more.
B2B Marketing Ignite USA
TBD, 2024 | Website
Ignite USA in Chicago is where the B2B marketing industry will come together to make invaluable connections. Two days of inspirational talks, interactive workshops and roundtables. Don’t miss its 5 content streams, 80 thought leaders & award-winning experts, 400+ B2B marketing experts. Ignite USA is known for its vibrant atmosphere, giving you the opportunity to discuss your pain points and challenges in depth with the experts. You can follow #B2BIgniteUSA for the latest updates.
B2B Summit North America
June 5-8, 2024 | Website
Forrester’s B2B Summit is the go-to event professionals trust to deliver the information and insight they need to make bolder, smarter decisions. Bringing clarity and purpose, B2B Summit ‘23 is the forum you need to meet the demands of the new landscape and uncover endless possibilities to drive measurable impact.
June 11-13, 2024 | Website
This June, the CommerceNext Ecommerce Growth Show returns to the heart of commerce, New York City. It will gather a dynamic community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for e-commerce acceleration.
Experience 120+ industry-leading speakers, 1600+ scaled retailers and innovative tech companies, and 50+ sessions with actionable insights.
B2B Summit Paris 2024
TBD, 2024 | Website
B2B Summit in Paris is France’s leading B2B marketing and sales trade show. For over a decade, they’ve been connecting thousands of B2B decision-makers each year to help them meet and engage with their future business partners.
Discover how sales and marketing professionals provide outstanding customer experiences and grow their businesses year after year. This year’s program is full of business cases, keynotes and “Connect & Exchange” sessions designed to empower B2B professionals to succeed in their mission.
ANA Masters of B2B Marketing Conference
June 12-14, 2024 | Website
Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion, retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.
B2B Marketing Leaders Forum Asia
August 20-21, 2024 | Singapore | Website
Asia’s largest marketing conference for B2B CMOs and marketing leaders – sharing their strategies, technologies and leadership techniques for turning marketing departments into revenue-generating machines, securing larger budgets and a stronger voice in the C-suite.
Oracle CloudWorld 2024
September 9-12, 2024 | Website
Get more learning from experts, more networking with peers, and more solutions to explore when CloudWorld returns to Las Vegas this September. Embrace data and emerging technologies to understand better and engage customers across the new buying journey. Join marketing experts and practitioners embracing innovative technologies to engage customers in real-time.
September 10-12, 2024 | Website
Marketing Artificial Intelligence Conference (MAICON) is an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Above all, MAICON is built to help marketers understand, experience, and improve their AI knowledge.
September 10-12, 2024 | Website
SaaStr Annual is the world’s #1 SaaS gathering. Join 13,000 Cloud and SaaS Founders, VCs, and Execs for the 10th SaaStr Annual: 3 full days of tactical content, 100’s of workshops, and 1000s of Networking sessions— all to help you scale faster with less stress and more success.
Inbound by HubSpot
September 18-20, 2024 | Website
With the energy of an incubator and the intel of an accelerator, INBOUND takes the best of our work — the culture, the innovation, the creativity — and propels it forward for the collective good. It’s where careers take off, businesses begin to scale, and community changes us for the better.
Engage Marketing Conference
October 17-18, 2024 | Website
Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.
Content Marketing World
October 21-23, 2024 | Website
Content Marketing World is the largest gathering of content marketing professionals in the world. At #CMWorld, you will experience over 100+ sessions and workshops presented by the leading brand marketers and experts from around the world that are customized to you. They have tracks covering every aspect of content marketing so your agenda can be built for you.
B2B Marketing Forum
November 12-14, 2024 | Website
For more than 15 years, MarketingProfs B2B Forum has been the conference where today’s leading B2B marketers gather for insights, networking, and laughs.
It’s the place where leaders, innovators, and people who make things happen, gather to learn about the latest in B2B marketing and share the secrets to success. It’s an opportunity to learn about real-world, actionable insights on current tactics, tools, and strategies that stand the test of time. A perfect opportunity to get out of your comfort zone, do something new and be creative.
B2B Online Europe
December 2024 | Website
B2B Online brings together 350+ customer experience, eCommerce and digital marketing leaders interested in digital transformation, increasing online revenues, improving customer experience and driving digital marketing success.
The highly interactive programe brings you case studies from Europe’s largest manufacturers who share actionable insights and solutions to your digital transformation concerns. Network with speakers from Europe, the US and China while benefitting from industry-specific tailored content that addresses multiple challenges.
Dreamforce by Salesforce
September 17-19, 2024 | Website
Salesforce’s main conference takes place annually, attracting thousands of attendees and taking place over multiple days – it qualifies as one of the largest tech conferences globally. Salesforce pretty much shuts down the city of San Francisco for a week whilst attendees flood the city to learn and network.
Multiple Dates and Locations | Website
Join the CMO Summit in New York, San Francisco or London for an invite-only gathering to stay up-to-date with the latest innovations. Take advantage of this unique opportunity to connect with marketing leaders in an intimate setting.
Multiple Dates and Locations | Website
Digital Summit events offer engaging digital marketing conferences in more than 20 U.S. cities. Check out the full lineup and pick your destination to learn from the most creative and innovative marketing talent and brands. You’ll find the latest and best practices in all aspects of marketing.
B2B Marketing Leaders Forum APAC
Multiple Dates and Locations | Website
The B2B Marketing Leaders Forums were launched in 2015 and have become the biggest gathering for B2B CMOs and marketing leaders in the Asia Pacific region. The forums are designed to share strategies, technologies, and leadership techniques for transforming marketing departments into revenue-generating machines. They also aim to secure larger budgets and a stronger voice in the C-suite.
Book Pam to speak at your conference, event or workshop.
Pam Didner is a passionate B2B marketer who speaks worldwide each year. She has over 20 years of experience in sales enablement and product, partner, and content marketing for clients such as Cisco, Intel, 3M, and Microsoft.
Pam works with sales and marketing to distil complex challenges into actionable tasks and provides easy-to-follow templates and solutions. She helps marketers think strategically, act tactically, and connect the dots. A special place to see this in action is when she’s live on stage.
Check out: The Top B2B Sales Conferences In 2024