If you’re a B2B marketer and need to pick a conference to attend, B2B Marketing Exchange is it!
This marketing conference is jam-packed with essential B2B topics ranging from marketing strategy, demand generation, account-based marketing, marketing automation, sales enablement, and more: 5 tracks, 80+ sessions, and 20+ case studies. Yah!
BTW, this conference also applies to sales leaders, sales enablement teams, ops decision-makers in sales organizations.
B2B Marketing Exchange is in-person gathering in Scottsdale, AZ that takes place on 2/27-3/1.
Honestly, who wouldn’t like to go to Arizona in February? Palm trees and sunshine galore. It’s just perfect!! And the venue, Phoenician Resort, looks amazing.
This is my eight time speaking at this event. This year, I’ll do a brand new keynote and offer a refreshed sales enablement workshop. #cantwait
B2B Marketing Exchange Workshop: How Can Marketing, Marketing Ops & Sales Ops Better Support Sales In A Changing Environment?
It’s easy to think every group in an organization is working toward the same business goal(s), so it should be smooth sailing to get everyone to work together as a team. Unfortunately, that’s only partially true. Each organization’s approach to achieving goals is different. It’s not “what” we are debating; it’s “how.”
Yes, it’s complicated.
In this hands-on workshop, I will do a deep dive to show you what you can do to align sales, ops, and marketing. It can be done! #cando
After this workshop, you will be able to:
- Understand salespeople’s’ mindset and their challenges
- Identify gaps and opportunities that you can enable your sales
- Craft a workflow to build a process if you need to integrate martech and sales tech
- Quantify and communicate your contribution to sales.
If you are interested in B2B Marketing strategy, sales enablement strategy, martech tech sourcing such as content management, and/or sales enablement tools that require team cooperation and alignment, this workshop is for you.
Leading and driving a team to reach a decision requires specific soft communications skills and project management ability.
Bring your questions with you. Let’s address them collectively.
B2B Marketing Exchange Keynote: Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity
You’re probably aware that AI is being used in virtually all aspects of B2B marketing today. And while everyone is excited about its many capabilities, myself included, many marketers have understandable concerns that increasing their reliance on machines will negatively impact creativity and building personal connections with buyers.
Also, AI tools are getting more and more sophisticated.
During this keynote, I will explore some of the current AI applications already in use on the B2B landscape and help you:
- Better understand how AI impacts the sales and marketing landscape
- Connect the dots between the AI and your job
- Identify key actions and applications to kick off initiatives with your teams
- Identify potential AI initiatives that can impact each specific stage of buyer engagement
Come join me to learn and have a great time while you’re at it!
If you are interested…
I’d suggest that you go to the B2B Marketing Exchange website to check out the full list of workshops and sessions.
Groups of three or more automatically qualify for a 40% discount on each pass when registering together, which is a great deal; don’t sleep on it!
Also you can use my discount code MXSPEAKER25P to save 25% on your pass.
If you’d like to ask a question or schedule a 1:1 with me, please don’t hesitate to reach out.