If you’re a B2B marketer and need to pick a conference to attend, B2B Marketing Exchange is it!

This marketing conference is jam-packed with essential B2B topics ranging from marketing strategy, demand generation, account-based marketing, marketing automation, sales enablement, and more: 5 tracks, 80+ sessions, and 20+ case studies. Yah!

BTW, this conference also applies to sales leaders, sales enablement teams, ops decision-makers in sales organizations.

B2B Marketing Exchange

B2B Marketing Exchange is in-person gathering in Scottsdale, AZ that takes place on 2/26-28.

Honestly, who wouldn’t like to go to Arizona in February? Palm trees and sunshine galore. It’s just perfect!! And the venue, Phoenician Resort, looks amazing.

Pam Didner B2B Marketing Exchange

Pam Didner Speaker B2B marketing Exchange

This is my ninth time speaking at this event. This year, I’ll be doing a brand new workshop on how to create a winning Go-To-Market blueprint. #cantwait

B2B Marketing Exchange Workshop: From Concept To Implementation: Building A Winning Go-to-Market Blueprint

A Go-to-Marketing (GTM) plan can be complicated and covers many facets. In this hands-on workshop, I will do a deep dive into the critical components of GTM planning, equipping you with the knowledge and templates to assemble a plan, align the team and maximize the odds of success. #cando

After this workshop, you will be able to:

  • Define GTM and its components: Determine the GTM definition to scope your marketing plan with critical details;
  • Craft your product messaging: Know your products and the differentiators against your competitors;
  • Create target marketing outreach: Maximize your marketing channels with relevant content to create a seamless customer experience;
  • Enable your sales team: Train and onboard your sales team about the new products so they are ready to sell when you launch your go-to-market. #winwin
  • Put a team and plan together: It takes a village to strategize and implement your vision. Bring relevant team members together and have a plan to share.

Whether you’re a startup or an established B2B company, my workshop will guide you through crafting and executing your GTM plan that management and executives can rally behind.

We will watch some movies during my workshop (Yes, movies), and I have 20 chocolate bars to give away. We will eat, drink, and think.

Come join me to learn and have a great time while you’re at it!

Maximize Your Revenue
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Oh, I am also part of the CMO Mentor Program

I have timeslots available 2:20-2:50 pm on 2/27 for 1:1 discussions; please feel free to book a 15-minute session and bring your marketing challenges. I love to talk about challenges and find solutions that work for you. In case the slots are full, I’ll be there around 2:00 pm, and the mentoring location is Room 3 (Cypress).

If you are interested…

I’d suggest that you go to the B2B Marketing Exchange website to check out the full list of workshops and sessions.

Groups of three or more automatically qualify for a 25% discount on each pass when registering together, which is a great deal; don’t sleep on it!

If you’d like to ask a question or schedule a 1:1 with me, please don’t hesitate to reach out

See you at B2BMX!

What can Pam Didner do for you?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, and marketing to sales enablement, she knows how corporations work. She can make you and your team a rock star by identifying areas to shine and do better. She does that through private coaching, keynote speaking, workshop training, and hands-on consulting. Contact her or find her on LinkedIn and Twitter. A quick note: Check out her new 90-Day Revenue Reboot, if you are struggling with marketing.