When do you know you need a fractional CMO vs. a full-time CMO? Pam's One Pager
As a founder or CEO, you’ve been leading and growing the company for a while. A full-time CMO is essential when your company surpasses a revenue target or a headcount threshold. You need to gauge the timing to hire a full-time marketing executive since it’s different from company to company.
Before you make that full-time hiring decision, you may need a seasoned marketing leader to craft the marketing plan, manage the marketing team, collaborate with sales, and establish martech processes for marketing outreach. You need someone to manage the marketing team, strategy, and outbound communications, as well as support marketing and sales alignment.
That’s where a fractional CMO comes into play
A fractional CMO is a part-time senior marketing executive who manages and leads the company’s marketing team and strategy to support business growth and sales enablement.
There are many skilled B2B marketing leaders and managers; the key is to find the right person to do the job.
You need someone to:
- Tell you the truth
- Pull a strategy together with a detailed budget
- Implement the plan in the trenches with the team
- Monitor the campaigns and report on marketing impact on sales
Pam can do all of the above.
She’s been on the client side all her life with various marketing positions, including marketing operations jobs. In addition, she supported both direct and indirect sales forces. For sales support and enablement, she has done sales training, and onboarding, and provided marketing support to various indirect sales teams, such as channel partners, distributors, value-added resellers (VARs), and independent solution providers (ISPs).
As a seasoned leader, she also knows how to rally, mentor, and provide specific guidance so that the marketing team members are on the same page. She’ll also help get the job done quickly and successfully by leading the execution of the approved marketing plan.
Get in touch to find out if working together would be a good fit. (She’ll tell you even if it’s not.)
How to find a solid fractional CMO:
- Talk to your peers
- Craft a solid job description
- Understand your needs and gaps and articulate them well
- Put an interview team together that includes sales and product teams
- Ask specific questions based on your marketing challenges
- Talk to Pam Didner
Fractional CMO
Consulting
It’s about talking and doing
Pam will work with you and the team to put the plan together and get everyone’s buy-in. Then, she’ll lead the whole team to implement it. She talks, but she also gets things done!
Resources
Access to A-team freelancers and agencies
Pam can work with your team to pull together an unmatched squad of professionals and get the job done on-time and on-budget.
Leadership
Servant Leadership
Pam leads by actions and role modeling. It’s all about doing the right things. She is not afraid to make tough decisions, so let her help you make some of those difficult calls.
Training and Coaching
Mentor and coach to help the team grow
Pam listens to team members’ needs in order to help them grow and succeed. At the same time, she is not afraid to communicate bad news or deal with teams who underperform in the name of the greater good.
“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.
Greg Matranga
VP of Global Marketing
