Pam’s Personal Story

For some, it’s a stigma to work for one corporation for almost twenty years. For me, it was a blessing. I know. I know. Staying at a company that long is old school, uncool. However, I was fortunate to be part of a wonderful tech company that encouraged its employees to change positions and departments to gain a deeper understanding of the overall organization while avoiding stagnation.

I started in finance and accounting and eventually moved to project management, product support, procurement, supply-chain management, marketing operations, event marketing, sales support, and global marketing strategy and planning. I learned first-hand while filling a broad array of senior positions, how a big global enterprise operates. I worked through various corporate challenges and pain points.

Now, when talking with my clients, I relate instantly to their own issues. I get it!

This diversified experience also taught me to see the same event through different internal stakeholders’ eyes. When I was searching for buy-in, I was able to speak their language.

For example: when I pitched the marketing budget to the sales team, I emphasized marketing campaigns that focused on the bottom of the purchase funnel. When I talked to Finance, I honed in on budget updates and return-on-investment (ROI). When I engaged with product marketing teams, I shared the value propositions and product content that we promoted through integrated demand-generation campaigns.

I’ve learned through my experience that the story I tell needs to be about them, not about sales or marketing. I relate to your customers and internal stakeholders. And I address your challenges with them, head-on!

One more thing: I love answering sales and marketing questions on my podcast, B2B Marketing and More, or YouTube channel. Send me your challenges via @pamdidner. I will see what I can do.








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See How Pam Solves Your Business Challenges

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

Sue Bruning

VP of Marketing and Communications Cascade

Pam can help you


Speak at conferences and corporate events. Customized workshops for you.


Lead your strategic planning to drive consensus among different teams.


Craft your marketing plan and sales enablement strategy through 1:1 sessions.


Plan and implement marketing strategy, content marketing, and sales enablement across regions.

Content Creation

Write with authority and expertise on tech topics such as AI, Cloud, Datacenter, DevOps, Big Data and more.

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For Event Planners

Need Pam’s bio, photos, logos, or book images? Visit the For Event Planners page to access everything you need.

Event Planners Page

Listen to Pam’s Podcast

Get a dose of digital marketing, strategy planning, content marketing, and career advice through Pam’s podcast.

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Read Pam’s Books

Check the Modern AI Marketer, Effective Sales Enablement, and Global Content Marketing. Essential books for B2B.

Pam's Books