I just completed a webinar on how to engineer a global content plan.  Once we add the word “Global” in front of “Content Plan”, it feels like extra weight is put on our shoulders.  Well, let’s break down a Global Content Plan into two elements: Global and Content Plan. During the webinar, I went ahead and explained the elements as part of a content plan.  Then, I added the key elements that make it Global.  Suddenly, it’s not so complicated.  Please check out this presentation.  Enjoy all the fun visuals

Engineering A Global Content Marketing Plan from Pam Didner

 

About Pam Didner

Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.