I just completed a webinar on how to engineer a global content plan.  Once we add the word “Global” in front of “Content Plan”, it feels like extra weight is put on our shoulders.  Well, let’s break down a Global Content Plan into two elements: Global and Content Plan. During the webinar, I went ahead and explained the elements as part of a content plan.  Then, I added the key elements that make it Global.  Suddenly, it’s not so complicated.  Please check out this presentation.  Enjoy all the fun visuals

Engineering A Global Content Marketing Plan from Pam Didner


Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.