Question: What is a CPA? What does it have to do with marketing?
Thierry and I were having dinner in Paris. He listened to a podcast interview I did and I mentioned a term, CPA (Certified Public Accountant), during the podcast. He didn’t know what CPA stands for and wondered if that is a new term for content marketing.
Because of his question, I realized that I violated an important rule that I told my clients not to do, I used an abbreviation without an explanation.In my blog posts, I am usually very careful not to use abbreviated terms and make an effort to explain any I do use. And I always tell my clients to explain abbreviations or use a local equivalent for specific geos. Yet here I was, making the same mistake that I told my clients to avoid. But podcasts are fast, conversational and engaging, so we are liable to use local references without realizing it. Be cognizant of using abbreviations or local references during podcasts and make an effort to explain them, because you don’t who may be listening from the other side of the world.
Please, send me your marketing questions and thoughts here or via Twitter @pamdidner.
About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.