by Iva Ignjatovic | Apr 26, 2021 | Past Webinars
We are all very quick to start writing when in need of content. However, it’s important to know what you want to say about your brand, products, or services. That’s where a messaging framework comes into play. A messaging framework is a prerequisite for editorial... 
by Iva Ignjatovic | Mar 25, 2021 | Past Webinars
So, you’ve heard a lot about Artificial Intelligence. Many digital marketing platforms are adding AI-based capabilities to their platforms. That sounds great, but how can you implement AI into your marketing efforts? Is it a fad, or is it here to stay? In this... 
by Iva Ignjatovic | Nov 12, 2020 | Past Webinars
Who doesn’t love to get promoted and get a raise? A lot of literature tells you how to get promoted or find your next higher-paying job. However, there isn’t much material that tells you how to do to build a marketing mindset. What is a marketing mindset?... 
by Iva Ignjatovic | Nov 12, 2020 | Past Webinars
It’s easy to create a content strategy for one country, but what if your company is growing and you need to scale content across regions? Is there a way to scale your content in an effective manner? Is global content only about translation? Building a scalable... 
by Iva Ignjatovic | Aug 4, 2020 | Past Webinars
This is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of us use various digital tools to communicate with prospects already. Why don’t we share the learning and knowledge with our sales team? Our sales team, who... 
by Iva Ignjatovic | Aug 4, 2020 | Past Webinars
2021 is approaching fast and it’s time again to do our annual planning. Unlike last year, your organizational plans may be subject to more ongoing changes due to the current business climate. Remember: Remain flexible and optimistic. If presenting your marketing... 