Workshops and Training

Leading and Facilitating Diverse Workshops to Achieve Sales and Marketing Objectives

Productive Workshops to Move Teams Forward

It’s rare to find a facilitator and leader who fully understands both sales and marketing.

In addition to her wide array of experience, Pam Didner has been on both sides, as a coach and speaker and a strategist and practitioner. She knows that different teams have different perspectives.

Custom Marketing Training Workshops

She has experience dealing with naysayers in marketing workshops, keeping the momentum going and driving actionable outcomes for teams.

Speaking, coaching, and facilitating are Pam’s biggest strengths. She has done workshops for 10 to >100 people. If the agenda or topics need to change on-site, she has the uncanny capability to make changes without much fuss.
Doing strategic planning workshops or topic-driven training for many companies, nothing much phases Pam anymore. She is ready to work with you.

How to Prepare For a Strategic Planning Workshop

How to Prepare For a Strategic Planning Workshop

  • Understand your objectives and challenges
  • Help you craft the agenda and activities
  • Program manage workshop preparation, if necessary
  • Assist all presenters to prepare their presentations
  • Deliver the workshop without glitches
  • Publish post-workshop minutes to ensure easy follow-up

Through the planning, on-site delivery and post-workshop, you are involved every step of the way. You can count on Pam to get things done on-schedule and on-budget.

Workshop and Training Services


When we provide workshops and training consulting to our customers, we are in the trenches with them to get things done. It’s not about talking, it’s about doing. #getitdone


Let Pam motivate your sales and marketing teams. Pam is a top-ranked workshops and training Speaker, Author, Trainer, and Consultant. She can help your company reach new heights and provide insights at your next conference or event.


Want to learn more about workshops and training? Listen to Pam Didner’s podcasts and Youtube Channel, B2B Marketing and More. Keep yourself informed on marketing and sales trends, including AI, global and content marketing updates.


At Pam’s training workshops, she will teach you how to integrate your teams and develop a marketing-driven workshops and training to improve your organization’s business goals.

What People Are Saying

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

– Sue Bruning, VP of Marketing and Communications, Cascade

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.”

– Greg Matranga, VP of Global Marketing

“Pam’s understanding of the marketing and sales funnel is boundless. She translates strategy into actionable plans that deliver. Turn to her if you’re serious about results.”

– Nancy Bhagat, ex-CMO of TE Connectivity and VP of Marketing of Intel

“Cultivating a content culture is critical to driving digital transformation. The combination of Pam’s long-standing expertise as a global content marketer and strong leadership skills helped us set solid foundations for reaching that goal.”

– Kelly Hungerford, Senior Director of Digital Transformation Strategy and Services

Relevant Workshop and Training Resources

Get Pam's Tools And Templates Today

Global Content

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:

  • Create content that engages people–regardless of their country and culture
  • Identify key actions and strategies to apply to your projects
  • Connect “dots” that others don’t see and connect them in ways you never thought of before
  • Identify key actions and strategies to apply to your projects


Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead

Effective Sales

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

  • Understand trends that impact sales professionals and how to take advantage of them
  • Become a better marketer with creative ideas on how to support sales
  • Be able to integrate sales elements into select marketing programs
  • Comprehend technology’s impact on sales enablement
  • Gain insights on how to assemble a first-class sales enablement team


Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead