Are you thinking about pursuing a career in marketing? Is a career in marketing right for you?

How do you know if a marketing career is right for you?

Perhaps you are already in marketing, but the job is not exactly what you expected, and you question whether this is the right career path.

Every job, every career, has two sides. A side we enjoy very much, but there is usually some part of it that we hate with a passion.

In this video, I share three ways that will help you analyze your future or current job, especially if you are thinking about your next big move.

  • Finding and focusing on your strengths
  • Learning and delegation
  • Change of perspective

As a B2B Marketing Consultant, Author and Speaker, I focus on helping marketers to build marketing and sales alignment. I also help global companies tailor their marketing to a local audience. In addition to my YouTube Channel, I also write blog posts and own my podcast. Check out blog posts and podcast episodes and subscribe to Apple Podcast.

Want to see how I can help you? Schedule a call with me. Let’s talk.


Although Ken told me that he likes creative and copywriting, he is not crazy about SEO and social media. I told Ken to observe and pay attention to his daily tasks and write down what he does every day. Sometimes, it’s not what you do, it’s how you do it.

I’ve never like to do data analytics, but be able to analyze data is an important part of modern marketing. I can’t just ignore that or not do it. Rather than just letting someone else do it, I look at it as a learning opportunity.

I told Ken not to write off career in marketing yet. He should be in tune with what he likes and doesn’t like, and observe what he is naturally good at.


Who is Pam Didner?

Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, marketing to sales enablement, Pam has a holistic view of how a company runs. She thinks strategically and then translates the big picture into actionable plans and tactics.