B2B Strategic Planning

Craft and Structure a Concise Marketing Plan to Align Your Teams

How to Create a Strategic Marketing Plan to Rally Your Teams

Every marketing team develops its own strategic marketing planning process.

We have a digital marketing plan, event marketing plan, content marketing plan, and country-specific plan. Heck, we even have a global marketing plan.

At the end of day, we must ask ourselves: How can we consolidate all the plans into 10-12 slides to rally everyone from Headquarters to country-level regions and from product teams to marketing.

Strategic Planning Consultant

How do we provide guidance to company-wide teams so that they can create their own strategic marketing plans? When they are done, how do we consolidate their plans into one big and concise plan to rally everyone? It’s complex and challenging.

In addition, there is a difference between plans” vs. “planning.

Planning is an active way of discussing the goals, objectives, strategies, and tasks that we need to accomplish.

Plans are the documentation of planning. Since things change, plans need to get updated on a regular basis.

Strategic Planning Process

How to Take Control of Your Marketing Plans

  • Evaluate your strategic marketing plan process
  • Provide planning guidance
  • Standardize planning templates
  • Consolidate your plans
  • Create an integrated plan

Strategic Planning Services


When we provide strategic planning consulting to our customers, we are in the trenches with them to get things done. It’s not about talking, it’s about doing. #getitdone


Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning Speaker, Author, Trainer, and Consultant. She can help your company reach new heights and provide insights at your next conference or event.


Want to learn more about strategic planning? Listen to Pam Didner’s podcasts and Youtube Channel, B2B Marketing and More. Keep yourself informed on marketing and sales trends, including AI, global and content marketing updates.


At Pam’s strategic planning workshops, she will teach you how to integrate your teams and develop a marketing-driven sales enablement strategy to improve your organization’s business goals.

What People Are Saying

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

– Sue Bruning, VP of Marketing and Communications, Cascade

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.”

– Greg Matranga, VP of Global Marketing

“Pam’s understanding of the marketing and sales funnel is boundless. She translates strategy into actionable plans that deliver. Turn to her if you’re serious about results.”

– Nancy Bhagat, ex-CMO of TE Connectivity and VP of Marketing of Intel

“Cultivating a content culture is critical to driving digital transformation. The combination of Pam’s long-standing expertise as a global content marketer and strong leadership skills helped us set solid foundations for reaching that goal.”

– Kelly Hungerford, Senior Director of Digital Transformation Strategy and Services

Get Pam's Tools And Templates Today

Global Content

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:

  • Create content that engages people–regardless of their country and culture
  • Identify key actions and strategies to apply to your projects
  • Connect “dots” that others don’t see and connect them in ways you never thought of before
  • Identify key actions and strategies to apply to your projects


Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead

Effective Sales

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

  • Understand trends that impact sales professionals and how to take advantage of them
  • Become a better marketer with creative ideas on how to support sales
  • Be able to integrate sales elements into select marketing programs
  • Comprehend technology’s impact on sales enablement
  • Gain insights on how to assemble a first-class sales enablement team


Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead