Sales Enablement

Achieve Sales Growth Through Collaborative Sales and Marketing

Are You Ready to Build Your Sales Enablement Plan?

Pam Didner, Sales Enablement Consultant, can help you integrate your sales and marketing teams into ONE efficient and productive team.

As you know, marketing focuses on the top of the purchase funnel, while sales aim at the bottom of the funnel.

Marketing is all about creative, messaging, and campaigns (brand awareness), while sales is about opportunities and closing deals (meeting quotas). The engagement between sales and marketing encompasses the following areas:

Drives demand generation
Fulfills sales’ collateral needs
Supports sales training and onboarding

With digital, the lines between sales and marketing have become blurry. At certain points, we step on each other’s toes.

Marketing managers use email campaigns to nurture prospects.

Guess what? Sales are doing their own mini-campaigns to reach out to their own prospects. New technologies may make us productive separately, but it didn’t bring us together, since the tools sales and marketing use are not fully integrated. Sales and marketing need to re-evaluate how they should work together moving forward.

As sales and marketing boundaries evolve and blur, marketing’s role will need to be expand to:

Identify marketing elements that are part of the sales discussion
Educate sales in key marketing programs
Help sales teams understand technology’s impact on marketing and sales
Brainstorm marketing programs which aid sales negotiations

Let’s Build Your Sales Enablement Plan.

Book a Free Sales Enablement Consultation with Pam Today!

Here is How to Establish a Relationship Between Sales and Marketing

Understand your current processes and challenges
Lead a collaboration day with key players
Identify main initiatives and key results for the teams to implement
Source salestech and MarTech tools for communication and collaboration
Lead the implementation processes

Collaboration requires people, data, processes, technology, and tools. At the same time, it also requires marketing to be nimble and spontaneous. You’ll need to adjust sales and marketing priorities and budget allocation in order to effectively plan and collaborate.

Are you ready to create or refine your sales enablement plan? Pam will work with you to optimize your plan through workshops or consulting.

Brainstorm With Pam

Sales Enablement Services

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Consulting

When we provide sales enablement consulting services to our customers, we are in the trenches with them to get things done. It’s not about talking, it’s about doing. #getitdone

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Speaking

Let Pam motivate your sales and marketing teams. Pam is a top-ranked sales enablement Speaker, Author, Trainer, and Consultant. She can help your company reach new heights and provide insights are your next conference or event.

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Resources

Want to learn more about sales enablement? Listen to Pam Didner’s podcasts and Youtube Channel, B2B Marketing and More. Keep yourself informed on marketing and sales trends, including AI, global and content marketing updates.

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Workshops

At Pam’s sales enablement workshops, she will teach you how to integrate your teams and develop a marketing-driven sales enablement strategy to improve your organization’s business goals.

What People Are Saying

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

– Sue Bruning, VP of Marketing and Communications, Cascade

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.”

– Greg Matranga, VP of Global Marketing

“Pam’s understanding of the marketing and sales funnel is boundless. She translates strategy into actionable plans that deliver. Turn to her if you’re serious about results.”

– Nancy Bhagat, ex-CMO of TE Connectivity and VP of Marketing of Intel

“Cultivating a content culture is critical to driving digital transformation. The combination of Pam’s long-standing expertise as a global content marketer and strong leadership skills helped us set solid foundations for reaching that goal.”

– Kelly Hungerford, Senior Director of Digital Transformation Strategy and Services

Relevant Sales Enablement Resources

What is Sales Enablement?

How to Enable Your Employees for Sales Enablement

3 Invaluable Lessons from Alteryx Sales Enablement Efforts

The Number One Reason for Sales and Marketing Misalignment

Simple Sales Enablement Tips To Implement As A Marketer

Get Pam's Tools And Templates Today

Global Content
Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:

Create content that engages people–regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect “dots” that others don’t see and connect them in ways you never thought of before
Identify key actions and strategies to apply to your projects

#ContentMarketingWithPam

Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead

Buy Paperback

Effective Sales
Enablement

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

Understand trends that impact sales professionals and how to take advantage of them
Become a better marketer with creative ideas on how to support sales
Be able to integrate sales elements into select marketing programs
Comprehend technology’s impact on sales enablement
Gain insights on how to assemble a first-class sales enablement team