Many of you know that my book, Effective Sales Enablement, was launched at the end of October. So far, I’ve received positive and less-than-positive comments by those who’ve read the book. Thank you! I’d like to take an opportunity to address some of the negative comments that were raised by you who read the book.
There were three comments I’d like to address
- Your book talks about too many topics. There doesn’t seem to be a focus.
- I was looking for how-two templates, but I didn’t see many.
- There are many ideas and it’s overwhelming.
Your book talks about too many topics and there doesn’t seem to be a focus
Ok, a good point. I know that I touch on many topics in the book. The reality is that sales enablement is still evolving, and marketing can support sales in many different ways depending on your jobs and responsibilities. Because marketing is dynamics and situational, I want to make sure that I cover many marketing related topics so that, no matter what job functions you do, you’ll find something useful. If you perceive that as lack of focus, my most sincere apologies.
I was looking for how-to templates and I didn’t see many
Again, another great point! This book was written for marketers who understand the foundation of sales and marketing. This book aims to elevate your knowledge and help you connect the dots. I shared how-to steps on key topics, but I didn’t provide many templates. If you are looking for templates for specific topics, let me know. Templates should be situational.
There are many topics and it’s overwhelming
I get it! The chapters are topic-driven. I detail each chapter in the preface. I suggest that you read the chapters that are relevant to you. No need to read the book from cover-to-cover. Read the chapters that are relevant to you and focus on the ideas that apply to you.
Oh, I received one question in response to a Facebook post.
What if I am not in marketing, will this book be helpful?
I wrote this book with a specific audience in mind: B2B marketing and sales professionals. If you are not in marketing, you may find something useful, but you may not. So, it’s your call.
To learn more about the book, check out An Exclusive Sneak of My New Book, and the chapter outline New Book for Marketing and Sales Professionals. You can also download the industrial revolution chapter of my book, it’s free.