How to validate content marketing assessments with customer feedback.


In order to validate your content marketing assessment, it’s vital that you talk to stakeholders and partners. In this section, Pam will provide you with some useful tools and procedures that will help you get to know your internal customers; they’ll be your allies in attaining headcount and budget goals, so it’s important to work closely with them! Their success is your success.

After this lesson, you’ll be able to:

  • Understand your stakeholders’ needs, challenges and desires
  • Use internal customers’ feedback as a baseline for your content marketing proposal
  • Validate your own assessment with your customers’ feedback
  • Craft 3 initiatives by looking for common challenges and ideas from your own and your customers’ assessments