How to assess your content marketing landscape using this simple questionnaire.


Course description:
To further your own budget and headcount goals, it’s important to gauge the current corporate attitude towards content marketing. Here Pam will use a list of questions to help you assess and interpret your company’s content marketing landscape. After the evaluation, you will have some ideas to build your pitch plan.

After this lesson, you’ll be able to:

  • Conduct detailed content marketing assessments
  • Interpret the information you gather and apply it to crafting your pitch
  • Craft 3 initiatives based on the results of your own assessments