How to achieve content marketing goals through understanding yourself and your company.


Content marketing in an enterprise is challenging stuff, but that in no way means it’s impossible! In this eBook, Pam will empower you with tools and strategies to formulate an effective plan to move forward. In this section, she’ll help you get to know yourself and your company inside and out to strategically and successfully make your team headcount and budget pitch.

After this lesson, you’ll be able to:

  • Articulate your roles and responsibilities within the company
  • Understand your company’s vision, business objectives and revenue goals
  • Make connections between your job and the company’s business objectives and goals
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