Question: Hey Pam, how do you make a living as a personal consultant?
If you ask different independent consultants, you’ll get different answers.
But for me, here are the 4 categories of my revenue stream:
- Speaking – Speaking opportunities at conferences. People reach out to me organically via my website.
- Teaching- I teach an online course at West Virginia University. It’s a lot of work and doesn’t pay a lot, but I really enjoy it.
- Consulting – Marketing planning and execution. I work with clients and help them create marketing plans. I also work with them to implement tactics such as email marketing content creation or campaign execution. Another aspect of consulting is facilitation, I facilitate workshops and do 3-6hrs workshop focusing on ‘how-tos’ and setting up the processes of content and digital marketing
- Coaching – I receive requests from young marketing professionals who reach out to me via Linkedin. I give advice on their career planning or work with them on marketing plans
I’ve been fortunate to launch my own career after 20-year in the corporate world. Working for myself as an independent consultant requires a lot of hustling and self-motivation. The work never ends.
Please, send me your marketing questions and thoughts here or via Twitter @pamdidner.
About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.
