A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today my guest is Moni Oloyede, an Operations Manager at Fidelis Security.

Today we will talk about our favorite topics: marketing, marketing operations, MarTech and how to build a MarTech stack for account-based Marketing.

Moni has been in the marketing technology space for almost 13 years, at the start of the dawn of a marketing technology platform. She is a 2020 Marketo Champion. Marketing Operations expert, a digital marketing professional and a co-organizer of DC Marketing Tech Talks.

In this episode:

  • What is Moni’s definition of account-based marketing?
  • What is in-market, and how it can help business?
  • How to identify the right accounts and align the processes with sales?
  • Is it possible to build one Martech stack and support all the channels?
  • How to evaluate Martech and different platforms?
  • What is the best way to set up and build a Martech stack?
  • How to manage a centerpiece tech and should be responsible and involved in the process?
  • What is the centerpiece technology that every company should have and build on?
  • How to make a call in terms of what features to use at what tool?
  • How can business overcome the challenges of automation?
  • What are some Martech best practices?
  • What is the key to setting up the balance between the process and marketing efficiency?

Quotes from the episode:

“A lot of marketers want to get in there and start adding other features onto these technologies. The number one thing I say is: use the technology for what it was meant for.”

“Even though you may have a homegrown system that someone in there just loves to use if it’s not performing optimally, it’s wasting time.”


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To expand your knowledge about marketing, martech, and ABM Martech stach, check out some of my previous blogs and episodes.

Complete Guide to Account-Based Marketing (ABM)

5 Steps To Work With Sales On ABM

The Importance of Understanding Martech

How to Understand Your Company’s MarTech Stack?

How to Create and Evaluate Your MarTech Stack?

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