This event is it! #B2BMX
For B2B marketers, the one B2B marketing conference that you can’t miss is B2BMarketing Exchange. It’s jammed packed with all the B2B topics from customer-centric experience, demand generation, account-based marketing, to marketing insights and more.
More than 1000 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/25-2/27. Who doesn’t like to go to Arizona in February? Palm Trees and the Sun. It’s just perfect!!
Workshop: How to leverage existing marketing programs to support sales
I did a global content marketing workshop and messaging framework session last year. This year, I created a brand-new workshop and session. The workshop is about sales enablement: How to leverage existing marketing programs to enable sales. All right, a very lengthy title, but it does explain what the workshop is about.
Although my book covers different topics on how marketers can better support sales, I created a framework to talk about how marketers can support sales using existing marketing programs. You’ll think about your marketing elements from the lenses of salespeople after the workshop.
For this workshop, I’ll
- Identify digital marketing elements that can be part of the sales discussion;
- Brainstorm specific marketing programs that can aid sales negotiations; and
- Integrate sales and marketing tools through account-based marketing.
And, Here is the bonus. I’ll make it FUN!!
Session: 5 Creative Ideas to Optimize Your ABM Initiatives
Oh, speaking of account-based marketing (ABM), that’s what my session is about.
Many marketers also collaborate with sales to win strategic accounts. Marketers create highly customized presentations for targeted account engagements, but there is so much more than you can do for ABM.
I’ll discuss the pros and cons of several approaches that support sales enablement for ABM programs. I’ll also share case studies and best practices around strategic planning, message crafting, personalized content, and campaign execution.
I’d recommend that you go to B2B Marketing Exchange website to check out the workshops and sessions.
A lot of good speakers!! If you are interested in coming, please use the promo code B2BMXDIDNER to get 25% discount. So, save the dates: 2/25-2/27. I’d love to see you there.
Send me your marketing questions. I’d love to address them as part of my workshop or session. Find me on Twitter @pamdidner.
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Before you leave, make sure to check out the previous #7MinMarketing episodes!
Keep Hustling, my friends. You got this.