Welcome to another episode of B2B Marketing & More. My guest today is Kelly Hungerford, a native Californian living in Switzerland.

Kelly’s been in Europe for more than twenty years. Her business experience is vast, and she’s been through a lot of different roles. Kelly worked for the enterprise, then she worked for startups, and back at the enterprise as the Director of Digital Transformation, Strategy and Services for a global oral care brand Sunstar.

In this episode:

  • What are the most common challenges of Digital Transformation
  • What is the best way to launch a digital initiative in a company?
  • How to set up digital transformation implementation in an enterprise
  • What is the role of education within a company?
  • What are the most important resources and how to use leverage them?
  • How to use a hypothetical exercise to plan for the future, prepare for disruption, and engage management in the process.
  • What are the elements of a digital transformation plan?
  • How to decide on which technology to use and enable the teams
  • How to make the transition and change, less stressful and more enjoyable for the groups and employees.
  • What are the long term benefits of digital transformation, and how to resolve the challenges?

Quotes from the episode:

“One advantage to a platform and having the same UI across many different solutions is if the UI is good, it’s really enjoyable to use. And it’s a huge motivator for the team.

“If you want to sell any transformative initiative in-house, you’re not going to go out meek. You’re going out to make a big bang. Sell a vision, evangelize. Transformation isn’t incremental. The process itself is a day in, day out, but the vision has to be so big. Don’t be afraid to think big.”


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If you want to keep on expanding your knowledge about marketing and technology to help you with a digital transformation implementation check out some of my previous podcast episodes.

How to Create and Evaluate Your MarTech Stack?

Marketing Automation: a Modern Marketer’s Must-Have

The Impact of Artificial Intelligence on Content Marketing

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