Question:  What is the best way to open a presentation?

I am doing a session at a conference.  How do you make a compelling or fun opening to get people’s attention? – Kerry

I tried several different approaches for my own presentations. Most executives value visuals and graphs more than words. I’d recommend that you determine what you want to convey and translate those thoughts into meaningful visuals and graphs. Also, you need to have data to substantiate your claims. This is especially important if you are asking for more budget and headcount.

So if you are building your new deck and wondering how to start off a presentation, check out these 3 suggestions in this episode of B2B Marketing and More.

  1. Articulate very clearly what you want to talk about
  2. Start with a story or an observation related to your topic
  3. Start with an alarming statistical data or a quote

Really, there is no right or wrong way to approach your opening, the most important thing is to BE you!  Start from that first.  Share with audiences what you think and how it is beneficial and useful.  Respect their time and make their time worth it by speaking from your heart as if you are having a conversation.

Oh, and remember to smile.  This is something I should do myself.

Good luck Kerry.  Let me know how your presentation goes.

To expand your knowledge about how to start a presentation, and improve your collaboration with other teams, check out other podcast episodes, blog posts, and video.

Podcast episodes

How to Cultivate and Expand Your Strategic Thinking

Messaging Framework: Product-Specific Template

How to Unify Your Brand and Messaging with Sales

Blog post

How to Deliver a Virtual Presentation to Management Successfully

Working on Your Closing Presentation? 3 Elements to Make It Stand Out!


Create and Deliver Impressive Presentations to Senior Managers

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Being in the corporate world for 20+ years and having held various positions from accounting and supply chain management, and marketing to sales enablement, she knows how corporations work. She can make you and your team a rock star by identifying areas to shine and do better. She does that through private coaching, keynote speaking, workshop training, and hands-on consulting. Contact her or find her on LinkedIn and Twitter. A quick note: Check out her new 90-Day Revenue Reboot, if you are struggling with marketing.