Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More with Pam. Today, I have an exceptional guest, Paul Roetzer, founder of the Marketing AI Institute and the PR 20/20. And he recently launched an exciting product.

Paul is also the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, also he is a creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, he is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.

In this episode:

  • How to apply Artificial Intelligence to marketing
  • The new product – AI Academy for Marketers
  • What would the future of work look like to marketers?
  • Will AI take over the marketer’s jobs? Will some marketing jobs be eliminated because of technology advancement?
  • What is the best way to learn about official intelligence and its functions?
  • How should marketers implement or even incorporate artificial intelligence into their work?
  • Access free and ungated use case assessment tool: AI Score for Marketers

Quotes from the episode:

“In an ideal world, that’s where we’re trying to get to with AI tools in marketing and sales today, we want the artificial intelligence to assist the marketer, the salesperson at doing their job, in those repetitive data-driven tasks.”

“What [marketers] need to do is remove the abstract nature of AI. They need not be afraid of the topic because it isn’t Sci-Fi; it is actually a pretty easy thing to understand what it is and what it does.”


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To expand your knowledge about AI role in marketing check out some of my previous podcast episodes.

Three Use Cases of AI for Marketing

New Book Release: The Modern AI Marketer

The Role of Data in Approaching AI Marketing

The Impact of Artificial Intelligence on Content Marketing

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