Podcast – B2B Marketing and More 

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

How Should I Do Marketing During a Crisis?

How Should I Do Marketing During a Crisis?

In this episode, I am going to talk about how to do marketing during a crisis, answering a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren:

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5 Rules of Personal Branding

5 Rules of Personal Branding

Based on my experience building a digital presence for my personal brand, here are the five key lessons I shared to help you build your personal brand.

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Who Owns Sales Enablement and B2B Marketing

Who Owns Sales Enablement and B2B Marketing

I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.

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3 Ways to Keep Your Marketing Moving in Times of Uncertainty

3 Ways to Keep Your Marketing Moving in Times of Uncertainty

I’m doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I’m sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today’s episode, I will have details on what else you can learn in the webinar and how to watch it.

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Three Use Cases of AI for Marketing

Three Use Cases of AI for Marketing

I mentioned in my last podcast that I wrote AI book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can get a sense of it of how AI applies to Marketing.

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In-House vs. Outsourced Marketing – The Pros and Cons

In-House vs. Outsourced Marketing – The Pros and Cons

How do you decide when to use in-house vs. outsourcing? To me, this is a budget and headcount discussion. Many blog posts suggest that you should outsource repetitive tasks or tactical work. The challenge is, how do you define tactical work in modern marketing?

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Is a Career in Marketing Right for Me?

Is a Career in Marketing Right for Me?

I attended a networking event the other day and I had the opportunity to talk to several local marketers. One of the young marketers I met asked me an interesting question: How do I know if a marketing career is right for me?

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