Marketers Can Take a Lead in Disruptive Times
Download Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out! Also, he owns the Marketing Insider Group. And I use that website quite a bit, actually....
The Impact of Artificial Intelligence on Content Marketing
In this episode, I talk with Jeff Coyle of MarketMuse about the Artificial Intelligence impact on content marketing and AI-based content management tool.
Does My B2B Company Need a Sales Enablement Team?
The need for sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company.
Social Selling: An Interview with Priscilla McKinney
We know that people are reading 12 to 14 pieces of content, at a minimum, before they make a decision, but how many of the content pieces they read belong to you and your brand?
Strong Digital Marketing is About Processes and Automation
This time I talk about a topic that is not getting much of the spotlight in the marketing landscape: processes and automation workflows.
Should Influencer Marketing Be Part of Your Marketing Mix
I interviewed Neal Schaffer who is a social media and influencer marketing expert. Neal recently published his fourth book, The Age of Influence.
Business Benefits of Taking a Break
During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions.
An Example of How to Cultivate Strategic Thinking
What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive a strategic conversation with VP of her group.
A Friendly Reminder: You Are Not Alone
I’ve been going through a lot of changes lately on both the business and the personal levels. Well, all of us are going through a lot of changes.
What is Sales Enablement Planning?
There are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little bit more.
Prepare for Future Disruptions with a Marketing Continuity Plan
I shared that it’s important to update your marketing plan when the economy is opening up. This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.
Webinar Series to Help You Think Strategically
To help marketers think strategically, I created the “think strategically” series for my monthly webinars from May to August. The whole four months!