Podcast – B2B Marketing and More

Got 7 Minutes? Get a Dose of Digital, Content Marketing and Sales Enablement Through Her Intriguing Personal Stories. Send Her Your Marketing Questions. She Will Answer Them.

Marketers Can Take a Lead in Disruptive Times

Marketers Can Take a Lead in Disruptive Times

Download Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out! Also, he owns the Marketing Insider Group. And I use that website quite a bit, actually....

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Business Benefits of Taking a Break

Business Benefits of Taking a Break

During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions.

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An Example of How to Cultivate Strategic Thinking

An Example of How to Cultivate Strategic Thinking

What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive a strategic conversation with VP of her group.

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What is Sales Enablement Planning?

What is Sales Enablement Planning?

There are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little bit more.

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Prepare for Future Disruptions with a Marketing Continuity Plan

Prepare for Future Disruptions with a Marketing Continuity Plan

I shared that it’s important to update your marketing plan when the economy is opening up. This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.

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