by Pam Didner | Jan 26, 2021
Download Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator”. The Collaborator recognizes that, far too often, Enablement efforts... by Pam Didner | Oct 6, 2020
Download Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn’t have a sales enablement group. Do we need one?” Well, Ron, that’s a great question. The need for sales enablement really depends on your sales team and who... by Pam Didner | Sep 29, 2020
Download I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing join us from Galena, Kansas. Priscilla has a degree in Cultural Anthropology and her work is... by Pam Didner | Jun 11, 2020
Download I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?” Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities... by Pam Didner | May 7, 2020
Download Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. This episode is about five steps to work with sales on ABM. In the current situation, it’s even more important than ever to align with sales to demonstrate... 
