Align Sales and Marketing For B2B Success

Align Sales and Marketing For B2B Success

Download A big hello from Portland, Oregon! Today, I have an excellent guest, John Nee, the President and the Principal of Act 1 Partners. With over 20 years of success as a marketing executive and business leader for fast-growing companies, John founded Act 1...
Southwest Airlines Secret to Strong Sales Enablement Group

Southwest Airlines Secret to Strong Sales Enablement Group

Download A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, I have a fantastic guest. Emily Bendorf, Manager at Southwest Airlines, leads the Sales Enablement team for Southwest Business. Emily was a founding member of...
Tips and Tricks of Sales and Marketing Collaboration

Tips and Tricks of Sales and Marketing Collaboration

Download Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator”. The Collaborator recognizes that, far too often, Enablement efforts...
Does My B2B Company Need a Sales Enablement Team?

Does My B2B Company Need a Sales Enablement Team?

Download Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn’t have a sales enablement group. Do we need one?” Well, Ron, that’s a great question. The need for sales enablement really depends on your sales team and who...
Social Selling: An Interview with Priscilla McKinney

Social Selling: An Interview with Priscilla McKinney

Download I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing join us from Galena, Kansas. Priscilla has a degree in Cultural Anthropology and her work is...