Does My B2B Company Need a Sales Enablement Team?

Does My B2B Company Need a Sales Enablement Team?

Download Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn’t have a sales enablement group. Do we need one?” Well, Ron, that’s a great question. The need for sales enablement really depends on your sales team and who...
Social Selling: An Interview with Priscilla McKinney

Social Selling: An Interview with Priscilla McKinney

Download I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing and joining us from Galena, Kansas. Pam: So there’s one thing before we get started, I...
What is Sales Enablement Planning?

What is Sales Enablement Planning?

Download I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?” Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities...
5 Steps To Work With Sales On ABM

5 Steps To Work With Sales On ABM

Download Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. This episode is about five steps to work with sales on ABM. In the current situation, it’s even more important than ever to align with sales to demonstrate...
Who Owns Sales Enablement and B2B Marketing

Who Owns Sales Enablement and B2B Marketing

Download Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. I know that it’s going to be a stressful time for all of us. I do hope that you’ll find time to relax and get a sense of normality from listening to my episodes....