What is Sales Enablement Planning?

What is Sales Enablement Planning?

Download I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?” Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities...
5 Steps To Work With Sales On ABM

5 Steps To Work With Sales On ABM

Download Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. This episode is about five steps to work with sales on ABM. In the current situation, it’s even more important than ever to align with sales to demonstrate...
Who Owns Sales Enablement and B2B Marketing

Who Owns Sales Enablement and B2B Marketing

Download Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. I know that it’s going to be a stressful time for all of us. I do hope that you’ll find time to relax and get a sense of normality from listening to my episodes....
Questions You Can Ask to Understand Your Sales Team

Questions You Can Ask to Understand Your Sales Team

Download Good morning, everyone! I’ve been doing several webinars and podcast interviews in the past 5 weeks. I found one question particularly interesting. That was from Jeff, CEO of MarketMuse. He asked me: “What are some examples of questions I ask to understand my...
How Lately Personalizes Customer Support

How Lately Personalizes Customer Support

Download If you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges....