An Example of How to Cultivate Strategic Thinking

An Example of How to Cultivate Strategic Thinking

Download Hello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand...
Prepare for Future Disruptions with a Marketing Continuity Plan

Prepare for Future Disruptions with a Marketing Continuity Plan

Download Hello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two. Let’s talk about what I said last week. I shared that it’s important to update your marketing plan...
How Do You Know If You Are a Digital Marketer?

How Do You Know If You Are a Digital Marketer?

Download I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your...
Scale Branding

Scale Branding

Download Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing, and sales enablement, seven minutes at a time. This week, one listener, Jim, asked me about branding. “Companies...
Three ABM Examples

Three ABM Examples

Download Welcome to another episode of 7-Minute Marketing with Pam. My Name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I was requested by a client to create an eBook for account-based...