3 Tips to Lead an Effective Marketing Team

3 Tips to Lead an Effective Marketing Team

Download Welcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond...
Must-Have Marketing Skills for Modern Marketers

Must-Have Marketing Skills for Modern Marketers

Download Welcome to another episode of B2B Marketing & More! I have a super, super special guest today – Ruth Stevens. Ruth is a president of eMarketing Strategy, B2B marketing consultant, author, keynote speaker, and educator. She is also an adjunct...
Emerging Marketing Trends Post-COVID

Emerging Marketing Trends Post-COVID

Download A big hello from Portland, Oregon! With the fast deployment of vaccination, many of us marketers are gearing up for the full reopening and getting our team members back to the offices. Today I want to share the five trends that I think you need to pay...
How to Rebuild a Marketing Organization

How to Rebuild a Marketing Organization

Download A big hello from Portland, Oregon. Welcome to another episode, B2B Marketing & More. I have an excellent guest, Greg Matranga, the VP of Global Marketing at Infinity QS. Greg got started in marketing while still in college, as the PR guy for his local...
Client-Side vs. Agency-Side Marketing: Career Takeaways

Client-Side vs. Agency-Side Marketing: Career Takeaways

Download Welcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or...