The Myth of the Empowered Buyer

The Myth of the Empowered Buyer

Download Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I...
Marketers, Get to Know Your UX Designers

Marketers, Get to Know Your UX Designers

Download Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya is going to share how her diverse...
How to Prepare for Editorial Success

How to Prepare for Editorial Success

Download A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, I have an exceptional guest, Amy Higgins. Amy is a Senior Director of Content Strategy at Twilio and a former Director of Content Strategy at Salesforce....
How To Get Media Coverage For Your B2B Business

How To Get Media Coverage For Your B2B Business

Download Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through...