B2B Influencer Marketing with Lee Odden

B2B Influencer Marketing with Lee Odden

Download Welcome to another episode of B2B Marketing & More! My guest today is Leo Odden. Lee is a good friend, a CEO and Co-Founder of Top Rank Marketing, an excellent and fast-growing B2B marketing agency. He is also a speaker and the author of the book...
How to Build a Winning Content Marketing Plan

How to Build a Winning Content Marketing Plan

Downloads A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I’m your host Pam Didner. I’m a B2B marketer through and through, and I know that our work can be complex. Today, I’m doing a solo episode, and I want...
What You Need to Know About Legal Aspect of Marketing

What You Need to Know About Legal Aspect of Marketing

Download Today, I have a fantastic and fabulous guest, Kerry O’Shea Gorgone, Educational Content Director at MarketingProfs. Kerry is a lawyer, content creator, educator, speaker and host of the Marketing Smarts podcast. She is also Consigliere, Co-Host and...
Rethinking Newsletters with Ann Handley

Rethinking Newsletters with Ann Handley

Download Today, I have a fantastic and fabulous guest – Ann Handley, Chief Content Officer of MarketingProfs. Author, speaker, and the most important title – my favorite title – writer. Ann started as a reporter for the Boston Globe, doing a bunch of...
Content Marketing Strategy for Startups

Content Marketing Strategy for Startups

Download A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today I have an extraordinary guest, Joe Pulizzi, the godfather of Content Marketing, he began using the term “content marketing” back in 2001. Joe started a business...