How Should I Do Marketing During a Crisis?

How Should I Do Marketing During a Crisis?

Download  Hello, this is Pam. Welcome to another pandemic episode of B2B Marketing and More. In this episode, I am going to talk about how to do marketing during a crisis, answering a question I received after attending the Social Media Strategies Summit “Ask...
5 Rules of Personal Branding

5 Rules of Personal Branding

Download Hello, this is Pam. I hope that everything is safe and sound and working from home has not driven you completely insane just yet. It’s certainly added a lot of pressure to those who not only have to work full-time but also have to homeschool their kids and...
3 Ways to Keep Your Marketing Moving in Times of Uncertainty

3 Ways to Keep Your Marketing Moving in Times of Uncertainty

Download Hi, everyone! I’m doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I’m sharing an excerpt from a webinar I did on March 18, focused on marketing in times of uncertainty. I teamed...
The Role of Data in Approaching AI Marketing

The Role of Data in Approaching AI Marketing

Download Hello, everyone. In the past several episodes, I’ve been discussing AI’s role in Marketing. As I’ve been talking about all the wonderful magic of AI, you might ask, “What’s the catch?” Well, there is a dark side. If you use machine learning as a way to...
Three Use Cases of AI for Marketing

Three Use Cases of AI for Marketing

Download Hello everyone! So, I wrote a little eBook about AI—Artificial Intelligence–which is available on Amazon. Simply type “Pam Didner” or the name of the book “The Modern AI Marketer”. Download to your Kindle and check it out. Love to hear your feedback! I...