How to Build B2B Thought Leadership

How to Build B2B Thought Leadership

Download Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She’s a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we are going to talk...
How Marketing Automation Empowers the Next-Gen Marketers

How Marketing Automation Empowers the Next-Gen Marketers

Download Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about...
The Fundamentals of Product Positioning

The Fundamentals of Product Positioning

Download Hello from Raleigh, North Carolina. It’s time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It’s not a popular topic, but marketers need to understand what must be done to position their products....
How to Encourage Innovation in Your B2B Business

How to Encourage Innovation in Your B2B Business

Download A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In...