by Pam Didner | May 17, 2022
Download Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She’s a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we are going to talk... 
by Pam Didner | May 10, 2022
Download Welcome to another episode, B2B Marketing & More. I have a very special guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing. She is the President and CEO of Marketing Mojo, specialized in digital ads, SEO and analytics. Today... 
by Pam Didner | Apr 5, 2022
Download Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about... 
by Pam Didner | Mar 29, 2022
Download Hello from Raleigh, North Carolina. It’s time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It’s not a popular topic, but marketers need to understand what must be done to position their products.... 
by Pam Didner | Feb 22, 2022
Download A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In... 