Recent Columns
The 30 Percent Rule That Keeps Automated Content From Losing Your Voice
Hand AI 70 percent of your content repurposing, keep 30 percent. Pam reveals how writing your own opening and closing—then letting automation handle the rest—keeps your voice yours while saving real time.
Your AI Agent May Be an Automation With a More Expensive Label
Most “AI agents” are actually just automation wearing a fancy label. Pam breaks down the real difference—where judgment lives—and shows you which tasks need true agentic decision-making versus simple automation.
I Thought WiFi Could Handle Everything. A Cheap Cable Proved Me Wrong
The cheapest component often becomes your biggest bottleneck. Pam’s lesson on testing assumptions before spending big and why the least glamorous fix usually solves the problem.
Most Marketing Is Sales Work. The Marketers Who Admit It Keep Their Budgets
Most marketing work eventually points to sales. Pam reveals why marketers who admit this keep their budgets, and how to use AI to finally prove your contribution to revenue.
You Don’t Need to Keep Up With AI. You Need to Decide What to Skip
The pace of AI is impossible for any person to absorb. Pam reveals how to stop the FOMO spiral: scope your knowledge to your job, let others teach you, and set a hard stop each day so you can actually breathe.
Ask 3 Employees What Your Company Does. Their Answers Could Explain Your Sales Problem
Ask three employees what your company does. If they give different answers, your customers don’t stand a chance. Pam breaks down why messaging is the foundation everything else fails without—and the six-box framework that turns it into a revenue driver.
An Ad Executive Wrote the Best Guide to Great Ideas in 1939. It Still Explains How Creativity Works
AI can generate 100 ideas in seconds. The ones that actually matter still come from your own observations and unexpected connections—a framework from 1939 that still explains why.
My Website Traffic Dropped 40 Percent. My Leads Went Up. The Lesson Changed How I Measure SEO
Pam’s organic traffic dropped 40 percent but her leads went up. She reveals why SEO is dead and AEO (answer engine optimization) is the new game: write for machines to quote you, not humans to land on your site.
Most People Treat AI Fluency Like a Ladder. The Best Teams Use a Trampoline Instead
AI fluency isn’t a ladder you climb once—it’s a trampoline. Pam breaks down five ways teams work with AI and shows why bouncing between simple prompts and custom agents is mastery, not backsliding.
The Best AI Training Costs Nothing and Takes 5 Minutes. Most Companies Do the Opposite
Expensive all-day workshops are the wrong bet. Pam shows why five-minute weekly training slots—targeted by role and repeated consistently—build AI fluency faster than once-a-year sessions, and costs nothing to start.
Short Chatbot Prompts Are a Beginner Habit. Skilled Users Turn Them Into Whole Workflows
Short prompts are just the start. Pam traces how AI fluency actually develops—through progressively longer prompts, custom agents, and sequenced workflows—and shows you don’t need a five-step formula, just clear goals and willingness to experiment.
A 3-Part Brief Can Turn a Flat Business Case Study Into a Story People Finish
Most AI-drafted case studies are accurate and forgettable. Pam shows how to use a 3-part brief—plot, specificity, and measurable outcome—to turn a flat business story into something people actually finish reading.
I Teach Marketing Teams How to Drive Revenue. Most Are Making the Same Costly Mistake
Every dollar spent on marketing is a bet—but most teams can’t calculate the odds. Pam breaks down how to build a revenue-focused plan: treat each touchpoint as a calculated bet, structure your strategy like a story, and use AI for execution speed, not strategic thinking.
ChatGPT Keeps Sending Customers to the Part of Your Website Nobody Manages
AI sends high-intent visitors to the page on your website nobody manages. Pam reveals why 28.8% of ChatGPT referrals land on your internal search results, and three fixes you can implement this quarter.
Most Marketing Plans Die the Same Way. A 5-Day Workshop Revealed the Fix
Most marketing plans die in the planning phase itself. Pam shares how a 5-day workshop fixed it: treat planning as a living document, not a seasonal project, and your team actually executes it.
The AI Platform Nobody Was Watching Just Grew 64x. Here’s the Lesson for Every Leader Placing AI Bets
Consensus picks on Copilot and Perplexity are faltering while Claude surges 64x. Pam reveals why smart leaders stop chasing AI narratives and watch the actual data instead. And this is the Inc article.
AI Made Everyone in Your Company a Storyteller. That’s Exactly Why You Need to Draw This Line
When every employee can generate polished content on demand, brand voice and message discipline stop being automatic. Pam explains where leaders should draw the line between democratized creation and consistent storytelling.
Marketing Leaders Are Under More Pressure Than Ever. Here’s What Most CEOs Don’t Understand
Marketing leaders are being asked to do more with less while proving revenue impact faster than ever. Pam unpacks the gap between what CEOs expect from marketing and the reality their teams are navigating.
Forget Prompting. The Most Important AI Skill of the Next 5 Years Is Something Else
Prompt engineering gets the attention, but Pam argues the skill that will actually separate high-performing teams over the next five years is something more fundamental — and more human.
Companies Are Rehiring Workers They Cut for AI—and the Reason Is a Wake-Up Call for Leaders
A growing number of companies are quietly rehiring the people they replaced with AI. Pam examines why those bets didn’t pay off and what the reversal teaches leaders about where AI actually fits.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
The world’s biggest sporting event is also a masterclass in marketing at scale. Pam draws four practical lessons from the 2026 FIFA World Cup that any business can apply, regardless of budget.
Your AI Bill Isn’t a Subscription—It’s an Unchecked Operating Cost
Leaders treat AI spend like predictable software licensing, but usage-based pricing behaves very differently. Pam explains why AI is an operating cost that needs active management, not a fixed subscription to set and forget.
Most Executives Are AI-Curious. Here’s How to Become AI-Fluent
Most VP- and C-suite leaders are interested in AI but haven’t built real fluency — and they don’t need to become prompt engineers to get there. Pam lays out what AI fluency actually requires for busy executives.