Recent Columns
AI Made Everyone in Your Company a Storyteller. That’s Exactly Why You Need to Draw This Line
When every employee can generate polished content on demand, brand voice and message discipline stop being automatic. Pam explains where leaders should draw the line between democratized creation and consistent storytelling.
Marketing Leaders Are Under More Pressure Than Ever. Here’s What Most CEOs Don’t Understand
Marketing leaders are being asked to do more with less while proving revenue impact faster than ever. Pam unpacks the gap between what CEOs expect from marketing and the reality their teams are navigating.
Forget Prompting. The Most Important AI Skill of the Next 5 Years Is Something Else
Prompt engineering gets the attention, but Pam argues the skill that will actually separate high-performing teams over the next five years is something more fundamental — and more human.
Companies Are Rehiring Workers They Cut for AI—and the Reason Is a Wake-Up Call for Leaders
A growing number of companies are quietly rehiring the people they replaced with AI. Pam examines why those bets didn’t pay off and what the reversal teaches leaders about where AI actually fits.
4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup
The world’s biggest sporting event is also a masterclass in marketing at scale. Pam draws four practical lessons from the 2026 FIFA World Cup that any business can apply, regardless of budget.
Your AI Bill Isn’t a Subscription—It’s an Unchecked Operating Cost
Leaders treat AI spend like predictable software licensing, but usage-based pricing behaves very differently. Pam explains why AI is an operating cost that needs active management, not a fixed subscription to set and forget.
Most Executives Are AI-Curious. Here’s How to Become AI-Fluent
Most VP- and C-suite leaders are interested in AI but haven’t built real fluency — and they don’t need to become prompt engineers to get there. Pam lays out what AI fluency actually requires for busy executives.