Pam Didner is a B2B marketing expert, author, podcaster and international speaker.She is the President of Portland-based consulting firm Relentless Pursuit that trains, coaches and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies.She’s advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many more.
Didner has appeared at Inbound, Content Marketing World, B2B Marketing Exchange, MAICON, Cisco Live, Demand Con, and B2B Marketing Forum. She has also taught “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism.On her podcast and YouTube Channel, B2B Marketing and More with Pam Didner, she shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action.
When she’s not in the digital trenches developing brilliant sales enablement strategies, you’ll find Didner deeply dedicated to her weekly Yoga practice and upping her ballroom dancing tango skills. Yes, she is a Tango dancing B2B marketer.
Check out Pam’s books:
Didner’s first book, Global Content Marketing, was named one of The Top 10 Marketing Books by Inc Magazine, and offers an accessible, comprehensive framework to scale content at the global level.
Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together around strategy alignment, data-driven marketing campaigns, account-based marketing and hitting revenue targets.
Her third publication is an short eBook, The Modern AI Marketer,takes you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge.
Where to Find Pam: