Confession: I'm tired of AI and still working on it every day
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I’ll be honest. I’m so tired of AI. I’m also working on AI every single day, which I know makes me a sad, sad person. šĀ #aifatigue
For months, I’ve been optimizing my own website for AEO. I got that down. Now, I am working with an AI automation specialist to identify what we can automate within my company and to break down my processes to figure out how to incorporate AI that makes sense.,
OK, Long story short, to make automation work, I’m learning how to build a command center in Notion, write content in Claude, build automations in Manus, connect APIs and MCPs through n8n, and upload my skill.MD files to GitHub.
The sheer number of tools that need to talk to each other is wild. The lesson I keep coming back to is this. If you want to automate, you have to think through how things connect, how your processes need to change, and how your team will collaborate inside the new setup. Tools alone do not save you.
More on my AI automation journey in future issues. In the meantime, we all need a break from AI!
Well, before you take a break, at least finish this AI newsletter. š
My Latest Insights on AI Workflows and Hackathons
How to Run an AI Hackathon for Marketing Teams (Step-by-Step Guide + Benefits)
Back in March, I recently led and participated in an AI Hackathon at B2BMX, and it was incredible to watch marketers move from theory to execution in just three hours.
The goal wasnāt to build polished custom AI botāit was to design functional AI workflows to solve real business problems. In this post,
I share my step-by-step guide on how you can run a scrappy, hands-on AI Hackathon for your own team to build confidence and practical skill.
Scaling AI in Marketing: Why Workflows and GEO Optimization Deserve Your Time
Workflows matter more than you think!. In this post, I break down the four principles for scalable AI workflows and explain why Generative Engine Optimization (GEO) is the new SEO for an AI-driven world.
If you want your content to be found by LLMs, this is where you need to focus.
Aligning Sales and Marketing at HARDI Focus
Is your sales and marketing team pulling in different directions? If your leads aren’t turning into revenue, it’s not a volume problem. It’s a disconnect.
I’m leading a workshop at the HARDI Focus Conference in Clearwater, FL (May 12ā14, 2026) on aligning sales and marketing across your customer buying journey.
I’ll share practical, real-world ways to bring your teams together through better messaging, collaboration, and contentāso they stop working in silos and start working as one.
Going to HARDI Focus? Connect with me on LinkedIn and drop your questions ahead of time!
Boost Your GTM Strategy With a Solid Framework
It was great to catch up with Amy Gabriel recently during the ZoomInfo GTM Reset webinar series. We chatted about how to put together a solid marketing plan.
Whether youāre launching a new SaaS product, rolling out new features, or trying to break into a new market, this session gives you the perfect framework to succeed.
I break down the five essential slides every go-to-market (GTM) plan should include, highlighting how to combine human intuition with effective AI prompts to boost your workflow.
If you missed it, you can catch the full webinar replay.
Copilot Tips and Tricks
Most enterprise teams barely use their Microsoft Copilot licenses despite the investment. The problem isnāt the technology – itās a lack of proper training on practical application. Here are a few tips to get more out of it:
1. Know When to Use Web vs. Apps
Use Copilot on the web for exploration (research, brainstorming, testing prompts). Use Copilot in Microsoft 365 apps (Word, Excel, PowerPoint) for execution, where you need your organizational context, brand templates, and actual data.
2. Use Notebooks for Multi-File Analysis
Notebooks are one of Copilotās most powerful features. Create a new Notebook on the web, upload multiple documents (competitor websites, analyst reports, customer emails), and ask Copilot specific questions across ALL the documents at once to find patterns and insights.
3. Optimize Your PowerPoint Templates
If Copilot is struggling to build your slide decks, itās likely because your enterprise templates use complex master slides with labeling for each slide. Work with your design team to create āCopilot-optimizedā versions that maintain your brand while allowing AI flexibility. Simplifying your template is key!
4 AI Tools to Boost Your Productivity This Month
Iām always looking for practical tools that actually make our lives easier as marketers. Here are four fresh ones to check out:
Gumloop ā An incredible AI automation platform (think Zapier meets ChatGPT) that lets you connect LLMs to your internal tools and workflows without writing code. Great for automating research, scraping, and repetitive tasks.
Claude (by Anthropic) ā While not new, Claudeās recent updates (like Projects and Artifacts) make it an exceptional marketing copilot. You can create specific workspaces for different clients, upload brand guidelines, and use them to build content strategies or analyze data.
Surfer SEO ā A fantastic content optimization tool that assesses your writing against top-ranking pages. It gives you real-time feedback on keyword density, structure, and readability to help your content rank better in search engines.
v0 (by Vercel) ā An AI website builder and prototyping tool that lets you generate clean, professional landing page designs simply by describing what you want. It’s perfect for marketers who need to quickly mock up campaigns or landing pages without waiting on a developer.
Where Iāll Be in 2026 (So Far)
If Iām in your city, letās connect!
- 5/14 HARDI Focus, Clearwater, Florida ā Connect a Customer Journey for Sales and Marketing Alignment
- 6/12 CMO Summit ā San Francisco, CA
- 7/14-7/16 AI Training for Business Professionals, Raleigh, NC ā Copilot Training (full day)
- 7/19 MPro Webinar Series ā Account-Based Marketing
- 10/5-10/7 Content Marketing World, Denver, CO
- 10/28-10/29 ShowPro 2026, Chicago, IL ā Practical AEO Strategies for Modern Marketers
- 11/4 B2B Forum, Boston, MA ā Marketing Planning & Strategy
If youāre planning an event, workshop, or training session, letās talk:
hello@pamdidner.com
What AI workflows are you trying to build right now? Hit reply and let me know – Iād love to hear what you’re working on!
Until next time, keep experimenting and stay authentic.
About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting.Ā Contact herĀ or find her onĀ LinkedIn. She also leadsĀ Microsoft Copilot training programsĀ for enterprise marketing and sales teams.